UNITY• The feeling that a composition holds together well visually and is designed to be experienced as a whole.
GESTALT• An aspect of cognitive psychology developed in the early twentieth century by German psychologists and philosophers investigating hw the mind seeks unity and closure. The “gestalt” of an artifact is the general feeling it evokes in viewers-the sense of a whole, complete object.
PROXIMITY• The relative distance between elements in an artifact.
REPETITION• Use of any element or object more than once in an artifact in order to structure a viewer’s experience of that work.