Color (Design Fundamentals)

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Color (Design Fundamentals)

  1. 1. Color
  2. 2. HUE A name of a color family or an area on the color wheel.
  3. 3. White Light Refracted by a Prism.
  4. 4. SUBTRACTIVE COLOR PROCESS The mixing of pigments and dyes so that all colors of light except the color are absorbed (subtracted).
  5. 5. ADDITIVE COLOR PROCESS The mixing of colored lights so that they shine on a surface, they combine (add) to make other colors.
  6. 6. Hue – the color wheel.
  7. 7. PRIMARY COLORS In a color system, the basic colors that cannot be broken down into other colors and that can be combined to create other colors.
  8. 8. SECONDARY COLORS The product of mixing two primary colors.
  9. 9. TERTIARY COLORS The products of mixing a primary and secondary color.
  10. 10. KEY • Used synonymously with value. In a scale of values, high-key colors are lighter than colors in the middle of the scale; low-key colors are darker than the colors in the middle of the scale.
  11. 11. High key
  12. 12. Low key
  13. 13. TONE • A color that has gray added to it.
  14. 14. TINT • A color that has white added to it.
  15. 15. SHADE • A color that has black added to it.
  16. 16. INTENSITY, SATURATION The strength or weakness of a color.
  17. 17. OPTICAL COLOR MIXING Placement of different colors in such a way that the human eye mixes them to form new colors.
  18. 18. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow.
  19. 19. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: magenta.
  20. 20. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow and magenta.
  21. 21. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: cyan.
  22. 22. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow, magenta, and cyan.
  23. 23. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: black.
  24. 24. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow, magenta, cyan, and black.
  25. 25. Sandro Botticelli. Detail of Birth of Venus. 1486. Color printing detail.
  26. 26. Color Schemes • Monochromatic, Analogous, and Complementary • Triads, Tetrads, and Hexads • Warm and Cool Colors • Earth Tones • Polychromatic Schemes
  27. 27. MONOCHROMATIC COLOR SCHEME Variations in color based on one hue.
  28. 28. ANALOGOUS COLOR SCHEME Variations in color between hues adjacent to one another on the color wheel.
  29. 29. COMPLIMENTARY COLOR SCHEME Variations in color based on colors opposite each other on the color wheel.
  30. 30. SIMULTANEOUS CONTRAST An effect achieved by placing highly contrasting colors (complements), values, and intensities next to each other.
  31. 31. TRIAD Three colors that are equidistant from one another (form an equilateral triangle) on the color wheel.
  32. 32. TETRAD Four colors that are equidistant from one another (form a square or rectangle) on the color wheel.
  33. 33. Polychromatic Color Scheme Having many colors; random or intuitive use of color combinations as opposed to color selection based on a specific color scheme.
  34. 34. Earth Tones
  35. 35. Analysis: • Color temperature • Color Scheme • Key • Mood

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