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Gina Wymore ethos pathos logos powerpoint

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  • 1. Creating Appeals through Persuasive Writing Gina Wymore
  • 2. History
    • Greek philosopher Aristotle
    • Used in persuasive writing
  • 3. Ethos: Credibility
    • Character based
    • Relationship to argument
    • Ex:
  • 4. Ethos
    • Consider:
    • Authority
    • Integrity
    • Motives
    • Language choice
  • 5. Ethos
    • Tips:
    • Experience
    • Relate to audience  personal stories  humor
    • Be honest
  • 6. Ethos
    • Remember:
    • Who and what we associate with support our claim
    • Ex:
    • Connect own beliefs
  • 7. Pathos: Emotional Appeals
    • Passion
    • Sympathy
    • Anger
    • Envy, etc…
  • 8. Pathos
    • Primary objectives:
    • Building bridges
    • Enhance claims
  • 9. Pathos
    • Visuals
    • Sounds
  • 10. Pathos
    • Effectiveness of Humor:
    • Lightens the mood
    • Gives you and your argument likability
    • Appropriateness?
  • 11. Logos :
    • Logic
    • Reasoning
  • 12. Logos
    • Types of Logos:
    • Facts
    • Statistics
    • Credible testimony
    • Rational examples
  • 13. Logos
    • The problem with logos:
    • Misleading facts
    • Exaggerated figures
    • Outdated statistics
  • 14. Logos
    • Common sense:
    • Use logical conclusions
    • Birds like warm weather  Florida is warm  thus birds like Florida
  • 15.
    • Recap
    • Ethos: Credibility
    • Pathos: Emotional appeals
    • Logos: Logic and reasoning
    • Use to persuade and convince
  • 16. Citations
    • Slide one photo:
    • http://74.125.67.100/images?hl=en&source=imghp&biw=1663&bih=711&q=ethos+pathos+logos&gbv=2&aq=1&aqi=g10&aql=&oq=Ethos
    • Slide two photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+aristotle&aq=f&aqi=g1&aql=&oq=
    • Slide three photo:
    • http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=cartoon+tire+change&aq=f&aqi=&aql=&oq =
    • Slide four photo:
    • http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=english&aq=f&aqi=g10&aql=& oq =
    • Slide six photos:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+basketball+player&aq=f&aqi=g10&aql=&oq =
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+cheif&aq=f&aqi=g-s1g-sx9&aql=&oq =
    • Slide seven photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=emotions&aq=f&aqi=g10&aql=&oq =
    • Slide eight photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+bridge&aq=f&aqi=g4g-s1g3g-s1g1&aql=&oq=
    • Slide nine photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+boombox&aq=f&aqi=g3g-m1&aql=&oq=
  • 17. Citation cont.
    • Slide eleven photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=logic+and+reasoning&aq=f&aqi=g2&aql=&oq =
    • Slide twelve photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq =
    • Slide thirteen photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq =
    • Slide fifteen photo:
    • http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=ethos+pathos+logos+pictures&aq=2&aqi=g10&aql=&oq=ethos+pathos +
    • Information:
    • Lunsford, Andrea A. John J. Ruszkiewicz, and Keith Walters. Everything’s an Argument: with readings . Boston: Bedford/ St.Martin’s, 2007. Print.

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