Creating Appeals through Persuasive Writing   Gina Wymore
History <ul><li>Greek philosopher Aristotle </li></ul><ul><li>Used in persuasive writing </li></ul>
Ethos: Credibility <ul><li>Character based </li></ul><ul><li>Relationship to argument </li></ul><ul><li>Ex: </li></ul>
Ethos <ul><li>Consider: </li></ul><ul><li>Authority  </li></ul><ul><li>Integrity </li></ul><ul><li>Motives </li></ul><ul><...
Ethos <ul><li>Tips: </li></ul><ul><li>Experience </li></ul><ul><li>Relate to audience   personal stories   humor </li></...
Ethos <ul><li>Remember: </li></ul><ul><li>Who and what we associate with support our claim </li></ul><ul><li>Ex:  </li></u...
Pathos: Emotional Appeals <ul><li>Passion </li></ul><ul><li>Sympathy </li></ul><ul><li>Anger </li></ul><ul><li>Envy, etc… ...
Pathos <ul><li>Primary objectives: </li></ul><ul><li>Building bridges </li></ul><ul><li>Enhance claims </li></ul>
Pathos <ul><li>Visuals </li></ul><ul><li>Sounds </li></ul>
Pathos <ul><li>Effectiveness of Humor: </li></ul><ul><li>Lightens the mood </li></ul><ul><li>Gives you and your argument l...
Logos : <ul><li>Logic </li></ul><ul><li>Reasoning </li></ul>
Logos <ul><li>Types of Logos: </li></ul><ul><li>Facts </li></ul><ul><li>Statistics </li></ul><ul><li>Credible testimony </...
Logos <ul><li>The problem with logos: </li></ul><ul><li>Misleading facts </li></ul><ul><li>Exaggerated figures </li></ul><...
Logos <ul><li>Common sense: </li></ul><ul><li>Use  logical  conclusions </li></ul><ul><li>Birds like warm weather   Flori...
<ul><li>Recap </li></ul><ul><li>Ethos: Credibility </li></ul><ul><li>Pathos: Emotional appeals </li></ul><ul><li>Logos: Lo...
Citations <ul><li>Slide one photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&source=imghp&biw=1663&bih=711&q=eth...
Citation cont. <ul><li>Slide eleven photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=...
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Gina Wymore ethos pathos logos powerpoint

  1. 1. Creating Appeals through Persuasive Writing Gina Wymore
  2. 2. History <ul><li>Greek philosopher Aristotle </li></ul><ul><li>Used in persuasive writing </li></ul>
  3. 3. Ethos: Credibility <ul><li>Character based </li></ul><ul><li>Relationship to argument </li></ul><ul><li>Ex: </li></ul>
  4. 4. Ethos <ul><li>Consider: </li></ul><ul><li>Authority </li></ul><ul><li>Integrity </li></ul><ul><li>Motives </li></ul><ul><li>Language choice </li></ul>
  5. 5. Ethos <ul><li>Tips: </li></ul><ul><li>Experience </li></ul><ul><li>Relate to audience  personal stories  humor </li></ul><ul><li>Be honest </li></ul>
  6. 6. Ethos <ul><li>Remember: </li></ul><ul><li>Who and what we associate with support our claim </li></ul><ul><li>Ex: </li></ul><ul><li>Connect own beliefs </li></ul>
  7. 7. Pathos: Emotional Appeals <ul><li>Passion </li></ul><ul><li>Sympathy </li></ul><ul><li>Anger </li></ul><ul><li>Envy, etc… </li></ul>
  8. 8. Pathos <ul><li>Primary objectives: </li></ul><ul><li>Building bridges </li></ul><ul><li>Enhance claims </li></ul>
  9. 9. Pathos <ul><li>Visuals </li></ul><ul><li>Sounds </li></ul>
  10. 10. Pathos <ul><li>Effectiveness of Humor: </li></ul><ul><li>Lightens the mood </li></ul><ul><li>Gives you and your argument likability </li></ul><ul><li>Appropriateness? </li></ul>
  11. 11. Logos : <ul><li>Logic </li></ul><ul><li>Reasoning </li></ul>
  12. 12. Logos <ul><li>Types of Logos: </li></ul><ul><li>Facts </li></ul><ul><li>Statistics </li></ul><ul><li>Credible testimony </li></ul><ul><li>Rational examples </li></ul>
  13. 13. Logos <ul><li>The problem with logos: </li></ul><ul><li>Misleading facts </li></ul><ul><li>Exaggerated figures </li></ul><ul><li>Outdated statistics </li></ul>
  14. 14. Logos <ul><li>Common sense: </li></ul><ul><li>Use logical conclusions </li></ul><ul><li>Birds like warm weather  Florida is warm  thus birds like Florida </li></ul>
  15. 15. <ul><li>Recap </li></ul><ul><li>Ethos: Credibility </li></ul><ul><li>Pathos: Emotional appeals </li></ul><ul><li>Logos: Logic and reasoning </li></ul><ul><li>Use to persuade and convince </li></ul>
  16. 16. Citations <ul><li>Slide one photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&source=imghp&biw=1663&bih=711&q=ethos+pathos+logos&gbv=2&aq=1&aqi=g10&aql=&oq=Ethos </li></ul><ul><li>Slide two photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+aristotle&aq=f&aqi=g1&aql=&oq= </li></ul><ul><li>Slide three photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=cartoon+tire+change&aq=f&aqi=&aql=&oq = </li></ul><ul><li>Slide four photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&biw=1663&bih=711&gbv=2&tbs=isch%3A1&sa=1&q=english&aq=f&aqi=g10&aql=& oq = </li></ul><ul><li>Slide six photos: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+basketball+player&aq=f&aqi=g10&aql=&oq = </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+cheif&aq=f&aqi=g-s1g-sx9&aql=&oq = </li></ul><ul><li>Slide seven photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=emotions&aq=f&aqi=g10&aql=&oq = </li></ul><ul><li>Slide eight photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+bridge&aq=f&aqi=g4g-s1g3g-s1g1&aql=&oq= </li></ul><ul><li>Slide nine photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=cartoon+boombox&aq=f&aqi=g3g-m1&aql=&oq= </li></ul>
  17. 17. Citation cont. <ul><li>Slide eleven photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=logic+and+reasoning&aq=f&aqi=g2&aql=&oq = </li></ul><ul><li>Slide twelve photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq = </li></ul><ul><li>Slide thirteen photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=statistics&aq=f&aqi=g10&aql=&oq = </li></ul><ul><li>Slide fifteen photo: </li></ul><ul><li>http://74.125.67.100/images?hl=en&gbv=2&biw=1330&bih=569&tbs=isch%3A1&sa=1&q=ethos+pathos+logos+pictures&aq=2&aqi=g10&aql=&oq=ethos+pathos + </li></ul><ul><li>Information: </li></ul><ul><li>Lunsford, Andrea A. John J. Ruszkiewicz, and Keith Walters. Everything’s an Argument: with readings . Boston: Bedford/ St.Martin’s, 2007. Print. </li></ul>
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