Let’s Hug It Out Columbus

What am I talking about Creating a new industry in Columbus Filling Multicast Channels with locally produced scripted and non-scripted TV

Creating a new industry in Columbus

Filling Multicast Channels with locally produced scripted and non-scripted TV

Why? I want to be this guy

I want to be this guy

I want to exchange my Timex for … THIS

THIS

And I’m not moving to LA So let’s bring Hollywood to Columbus

So let’s bring Hollywood to Columbus

What is Multicasting? It’s here, and it’s the law Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.

It’s here, and it’s the law

Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.

What does this mean? Local TV stations will need CONTENT to fill the extra spectrum Instead of filling it with crap produced elsewhere Why not fill it with homegrown crap Of course I just kid about the crap

Local TV stations will need CONTENT to fill the extra spectrum

Instead of filling it with crap produced elsewhere

Why not fill it with homegrown crap

Of course I just kid about the crap

Why don’t they just put their stuff on YouTube?

Four Words

Columbus Talent

Columbus has talented people CCAD Couchfire We just need to build a community

CCAD

Couchfire

We just need to build a community

How can we make $$$

The stations pay us to produce The better the ratings, the more cash

The better the ratings, the more cash

Product Placement Columbus products Columbus restaurants Columbus night clubs Columbus hotels

Columbus products

Columbus restaurants

Columbus night clubs

Columbus hotels

We Syndicate What, you don’t think other cities aren’t looking to fill their airwaves?

What, you don’t think other cities aren’t looking to fill their airwaves?

We become Hollywood’s Farm Team Partner up with Hollywood Studios to develop shows An experimental playground for Hollywood with low risk

Partner up with Hollywood Studios to develop shows

An experimental playground for Hollywood with low risk

Hollywood Farm Team Columbus is a Fast Food test market Why not for television shows? The best shows have a shot to make it big time

Columbus is a Fast Food test market

Why not for television shows?

The best shows have a shot to make it big time

Don’t Forget the Internet Hulu.com YouTube

Hulu.com

YouTube

Thanks Alvin Borromeo @wyliemac

Alvin Borromeo

@wyliemac