Let’s Hug It Out Columbus
What am I talking about <ul><li>Creating a new industry in Columbus </li></ul><ul><li>Filling Multicast Channels with loca...
Why? <ul><li>I want to be this guy </li></ul>
I want to exchange my Timex for … <ul><li>THIS </li></ul>
And I’m not moving to LA <ul><li>So let’s bring Hollywood to Columbus </li></ul>
What is Multicasting? <ul><li>It’s here, and it’s the law </li></ul><ul><li>Multicasting allows broadcast stations to offe...
What does this mean? <ul><li>Local TV stations will need CONTENT to fill the extra spectrum </li></ul><ul><li>Instead of f...
Why don’t they just put their stuff on YouTube?
Four Words
Columbus Talent
Columbus has talented people <ul><li>CCAD </li></ul><ul><li>Couchfire </li></ul><ul><li>We just need to build a community ...
How can we make $$$
The stations pay us to produce <ul><li>The better the ratings, the more cash </li></ul>
Product Placement <ul><li>Columbus products </li></ul><ul><li>Columbus restaurants </li></ul><ul><li>Columbus night clubs ...
We Syndicate <ul><li>What, you don’t think other cities aren’t looking to fill their airwaves? </li></ul>
We become Hollywood’s Farm Team <ul><li>Partner up with Hollywood Studios to develop shows </li></ul><ul><li>An experiment...
Hollywood Farm Team <ul><li>Columbus is a Fast Food test market </li></ul><ul><li>Why not for television shows? </li></ul>...
Don’t Forget the Internet <ul><li>Hulu.com </li></ul><ul><li>YouTube </li></ul>
 
Thanks <ul><li>Alvin Borromeo </li></ul><ul><li>@wyliemac </li></ul>
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Let's Hug It Out Columbus

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Ignite Columbus presentation by Alvin Borromeo

11/13/2008
http://IgniteCbus.com

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Let's Hug It Out Columbus

  1. 1. Let’s Hug It Out Columbus
  2. 2. What am I talking about <ul><li>Creating a new industry in Columbus </li></ul><ul><li>Filling Multicast Channels with locally produced scripted and non-scripted TV </li></ul>
  3. 3. Why? <ul><li>I want to be this guy </li></ul>
  4. 4. I want to exchange my Timex for … <ul><li>THIS </li></ul>
  5. 5. And I’m not moving to LA <ul><li>So let’s bring Hollywood to Columbus </li></ul>
  6. 6. What is Multicasting? <ul><li>It’s here, and it’s the law </li></ul><ul><li>Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers. </li></ul>
  7. 7. What does this mean? <ul><li>Local TV stations will need CONTENT to fill the extra spectrum </li></ul><ul><li>Instead of filling it with crap produced elsewhere </li></ul><ul><li>Why not fill it with homegrown crap </li></ul><ul><li>Of course I just kid about the crap </li></ul>
  8. 8. Why don’t they just put their stuff on YouTube?
  9. 9. Four Words
  10. 10. Columbus Talent
  11. 11. Columbus has talented people <ul><li>CCAD </li></ul><ul><li>Couchfire </li></ul><ul><li>We just need to build a community </li></ul>
  12. 12. How can we make $$$
  13. 13. The stations pay us to produce <ul><li>The better the ratings, the more cash </li></ul>
  14. 14. Product Placement <ul><li>Columbus products </li></ul><ul><li>Columbus restaurants </li></ul><ul><li>Columbus night clubs </li></ul><ul><li>Columbus hotels </li></ul>
  15. 15. We Syndicate <ul><li>What, you don’t think other cities aren’t looking to fill their airwaves? </li></ul>
  16. 16. We become Hollywood’s Farm Team <ul><li>Partner up with Hollywood Studios to develop shows </li></ul><ul><li>An experimental playground for Hollywood with low risk </li></ul>
  17. 17. Hollywood Farm Team <ul><li>Columbus is a Fast Food test market </li></ul><ul><li>Why not for television shows? </li></ul><ul><li>The best shows have a shot to make it big time </li></ul>
  18. 18. Don’t Forget the Internet <ul><li>Hulu.com </li></ul><ul><li>YouTube </li></ul>
  19. 20. Thanks <ul><li>Alvin Borromeo </li></ul><ul><li>@wyliemac </li></ul>

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