3. • Capital: Rome
• Population: 61,261,254
• Language(s): Italian (official), German, French
• Religion(s): Roman Catholic, Christian, Jewish, Muslim
• Life Expectancy: 81
• (World Factbook, 2012)
Demographics
http://www.growvc.com/blog/wp-content/uploads/2011/05/rome-built-in-a-day.jpg
4. • Roots from the Roman Empire
• 1861-Law Decree 4671, proclaims Kingdom of Italy
• 1933- Institute for Industrial Reconstruction instituted by
Mussolini and Fascist regime
• Protectionism policy with IRI
• 1946 - Referendum votes for republic to replace monarchy.
• 1955 - Italy joins United Nations, involvement in the
“western economic world”
• 1960s-1970s- Failed Landing
• http://www.youtube.com/watch?v=WyKPxD7P6C4
History
(Bloomberg, 2012)
(Italy @ 150, 2012)
(Entrepreneurial Typologies, 2011)
5. • 1970s- rise of big business, “Capitalism without rules”
• Fourth Capitalism and “Pocket Multinationals”
• Entrepreneurs as individuals, not as part of complex
economic system
• 2002 Jan - Euro replaces the lira.
• Currently in a recession
History
(Bloomberg, 2012)
(Italy @ 150, 2012)
(Entrepreneurial Typologies, 2011)
6. • Religion: Roman Catholic
• Family
• Individualism-clothes
• Masculinity
• Time is not money
• Networks
http://www.vaticanassassins.org/wp-content/uploads/2010/07/Hexagram-
IHS-Santa_Croce_exterior_Firenze_Apr_2008.jpg
Values
(Media, 2013)
(Kwintessential, 2013)
.
7. • Good Morning/ Good Evening
• Mr. & Ms.
• Handshakes
• Kissing
• Business cards
• Calling cards
• Elders
• Women
• Gifts
Introductions
(Media, 2013)
(Kwintessential, 2013)
8. • Italian
• English
• People talk at the same time
• Gestures
• http://www.youtube.com/watch?v=M0n4Vw6twKo
• Eye contact
• Standing distance
• Talk about: Italian culture, food, wine, family and films
• Avoid religion, politics, controversial football teams, and World War II
Communicating
(Workplace, 2013)
(Kwintessential, 2013)
9. • Food
• Meetings over meal
• Mannerisms
• Follow lead of host
• Olive Oil
• 10% tip http://whygo-eur.s3.amazonaws.com/www.italylogue.com/files/2007/07/foodpage4.jpg
• Considered rude to leave the table
• Gifts
Food and Hospitality
(Media, 2013)
(Kwintessential, 2013)
10. • 8:30 am until 6:30pm Monday to Friday
• 1-2 hours for lunch.
• Environmentally efficient
• Aesthetically pleasing
• Decisions can take a long time
Businesses
(Media, 2013)
(Kwintessential, 2013)
.
11. • The number 17
• Purple
• Yellow flowers
• Hand placements/ posture
• Chewing gum
• Eating in streets
http://blogs.plos.org/obesitypanacea/files/2012/01/chewing-gum.jpg
Avoid
(Media, 2013)
.
Italy is located in southern europeAs you can see they have a lot of surrounding water giving them beautiful beachesAlmost 40% of the Italian territory is mountainousIn the southern region they They have all four Seasons
IRI- rescue, restructure and finance banks and private companies that went bankrupt during the Great Depression. After the Second World War, IRI played a pivotal role in the Italian economic miracle of the 1950-1960s, eventually being dissolved in 2000. Created the state entrepreneur.-It was the political and institutional element that didn’t work. Instead of starting a privatization process, the Italian state increased its direct economic activities, aiming especially to expand in order to gain political consensus. ◊ On the other hand, the State does not prepare an institutional or legal framework in which big business can prosper. ◊ In Italy there is no antitrust, no protection for investors in the stock exchange, no promotion of 18 institutional investors, and an inadequate banking legislation. Finally, the government does not shape the social conflict, inevitable in such a phase of transformation.
Catholisim was the Countries religion up until 1984, still has a strong influence on people…Family is the center of the social structure in the italian culture…Clothes and looking good- Bella figura- concept of good imageYour attire will be perceived as a reflection of your social standing and relative success, as well as your competence as an entrepreneur. Macho…Foreign businessmen/women should be punctual for business appointments, although the Italian executive may not be. Social gatherings you should be late…Punctuality is not a priority. Be prepared to wait 15 to 45 minutes before your Italian counterpart appears or lets you into the office.
It is polite to say "buongiorno" (good morning) and "buonasera" (good afternoon / evening). You are expected to say "Signore" (Mr.) or "Signora" (Mrs.), plus the surname, when introduced to Italian executives. Handshakesare common for both sexes, and may include grasping the arm with the other hand. After a realtionship is formed it may be more common to greet one another with kissing the cheek.. Left then right. Men pat on the back.– demonstrateExchange business cards at business functionsCalling cards for personal relationshipsExchanging business cards is common and you should have yours translated into Italian on the reverse. Ensure that any advanced educational degrees and your full title are featured on both sides of your business card. Italian cards are often plain white with black print. When entering a business function, the most senior or eldest person present should always be given special treatment. Women are introduced first
Italian is the official language, although there are many diverse dialects. English is spoken by many businesspeople. Avoid talking about religion, politics, and World War II. At social gatherings, it is considered insulting to ask someone you have just met about their profession. Good conversational topics include Italian culture, art, food, wine, family, and films.People all talk at the same timeShake hands with everyone in group– do not just do the communal wave
Food is of great importance to Italians, many meetings and relationships are developed over meals so proper etiquette is expected.First Hospitality plays a key role in Italian business culture, and usually involves a restaurant dinner. Refusing an invitation of any kind is an insult. Host should be the first to sit, toast, eat and leave the tableWhen eating, avoid mopping up any olive oil or sauce on your plate with your bread. don’t leave the table, not even to use the restroomWhen invited to someone's home, bring gift-wrapped chocolates, pastries, or flowers. Flowers must be given in even numbers, except for a dozen (12) or half-dozen (6), especially if roses. If you bring wine as a gift, make sure that it is of excellent vintage, as many Italians are wine connoisseurs.
Turn lights off as you leave room….Appearance is frequently considered more important than what is inside. That goes for brochures and other handouts as well… they must be very clean, pretty, and presentable.Decisions are slow, usually taking several months to a year. Putting pressure on the decision-making process will break the Italian business protocol.
Avoid giving anything in a quantity of 17, as 17 is considered to be bad luck, or a doomed number.Avoid purple-bad luckYellow flowers are a sign of jealousyPlacing the hand on the midriff means dislike, usually for another person. Rubbing the chin with the fingertips is a gesture of contempt. Doing so may make a person feel worthless.Slapping one's raised arm above the elbow and thumbing the nose are both considered extremely offensive gestures. Leaning and slouching are unacceptable in public. Chewing gum intolerable in public It is rare to see Italian businesspeople eating as they walk along the streets. Eating an ice cream is the only exception to this.
