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Strategies marketing your business thru social media

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This presentation discusses basic marketing strategies using social media for your small business. We discuss Twitter, Facebook, analytical tools, marketing and trending sites.

This presentation discusses basic marketing strategies using social media for your small business. We discuss Twitter, Facebook, analytical tools, marketing and trending sites.

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  • Going to cover marketing a couple of different ways today. Strategies and tools you can do for your small business and strategies and tools with this campaign “An Entrepreneurial Christmas Story.
  • Our Facebook Page. We have been showcasing the ornaments on our FB page and loaded all ornament pics in our photo album “An Entrepreneurial Christmas Story.” To find our page easily, just type in Wyoming Entrepreneur in the search box.
  • If you have a Facebook account and or a page, find your picture in our photo album and make a comment, tell us more about your business and share with your friends on your personal account or on your page. With the narratives we have received with your ornament, we will be sharing your story through PitchEngine! There are so many strategies on Facebook and Twitter, join one of our pod calls to find out more details.
  • We may contact you to obtain website addresses, FB page names, Twitter usernames, etc. for our PitchEngine pitches. We will be brainstorming more on pod calls on marketing strategies.
  • Pushing information is hard, pulling is much easier!
  • Different perspectives here. Be sure you think like your consumers too. You want exposure, you want salesYour customers want your products and information, but they are also looking for value, they want to trust you and your products, they want info and if they don’t get it from you, they will go elsewhere. Give them a reason to buy from you.
  • First, customers have to find you! Register your business on Google Place and/orGetlisted.org:GoogleYahooYelpBingBest of the WebHot Frog
  • Google claims that 89% of people research products online before they buy. Have you noticed recently that when you enter a product or service, a list of local businesses where you live pops up? Is your business listed? Is the information correct? Google your business industry and see if you show up.
  • Google Insights-free, determine seasonality, choose best keywords in marketing messages based on interest/searches. Try it out.
  • Use this as your guide: Get yourself out there, get listedGet people engaged; ask open-ended questions, use polls, surveys, ask for feedbackGive people something interesting, provide a professional engaging environment, think like a consumer, demonstrate benefitsMake them feel like family, make them feel importantAnd in return, purchasesGain their trust and confidence and you get loyalty
  • Many social media sites have some kind of analytics built in. There are many apps to use too. Be clear what success will mean to you.Facebook provides Insights (only admins can view this) view activity daily, weekly, monthlyMany apps you can use with Twitter to track analytics
  • An example using Tweetstats. We started tweeting September 2008, very sporadically.
  • Some fun things businesses are doing: Blendtec, check it out. People love videos! Do you have a creative approach to getting your name out there? Attended a conference recently and one of the speakers said, “YouTube is a dumpingground for people with attitudes.” Yes this does happen. Don’t give people a reason to smear your name or product on a video. Check out the video “United Breaks Guitars” for negative marketing impact
  • Last webinar next week Thursday, October 28 starting at 2:00 pm. During this webinar we will allow you, our participants talk about your best practices as you use social media to market your small business.

Strategies marketing your business thru social media Strategies marketing your business thru social media Presentation Transcript

  • Strategies & Marketing Your Business Through Social Media
     
    Debbie Gorski
    debk@uwyo.edu
    John Frechette, Strapped Belts
  • Strategies & Tools that will assist you using social media
    Strategies & Tools that you can engage with us through our campaign,
    “An Entrepreneurial Christmas Story”
  • Facebook & Twitter Strategies to market your business
    • Follow us on Twitter and we will follow you back: retweet, mention, etc. I will utilize #FF to encourage my followers to follow you.
    • Building a list of WY small businesses on Twitter.
    • Let me know if you have a FB page and we will add your page to our favorites! (This will make it easier to tag your business in our posts).
    • Comment on your photo either on our wall or in the photo album
    • You may see me tag you in facebook
    • Share the link http://www.capitolchristmastree.org/ and keep your friends/followers updated on the journey of your ornament/tree to D.C. They are on Facebook too: Capitol Christmas Tree 2010.
    • Using Pitchengine to get social media releases out for all businesses.
  • Social Media Marketing Venues:
    • Facebook: http://facebook.com/wyomingentrepreneur
    • Ning: http://wyendotbiz.ning.com/
    • Twitter: http://twitter.com/wyendotbiz
    • Pitchengine for social media releases: http://www.pitchengine.com/wyomingentrepreneur
    • YouTube: http://www.youtube.com/wyendotbiz
    • Coaching Pod calls—join if you haven’t done so yet.
  • Traditional marketing uses push methods: Pushing information, ads, direct mail to target clients.
    Marketing through social media utilizes pull methods:
    Clients will find you. The more interesting and engaging you are the more they will be drawn to you and subscribe, visit and buy.
  • What you want:
    • Exposure/customers
    • Sales
    • Happy customers and repeat customers
    What your customers want:
    Products
    Customer service
    Value
    Info
    And TRUST
  • At the very least, register yourself with Google Places or GetListed.org
    Search Engine Land (published by Third Door Media, Inc.
    Sept. 2010
    % of searches by search engines
    Google 66.1%
    Yahoo 16.7%
    Bing 11.2%
    Ask 3.7%
    AOL 2.3%
  • Use resources online to give you the best advantage!
    Marketing/trend watching
    • Springwise.com—Your daily fix of entrepreneurial ideas
    • Smallbizdaily.com
    • Trendwatching.com—free newsletter subscription
    • Google Insight
    Forums (where professionals are and where customers are too!) Join some, know what the conversation is about, engage, give your professional opinion!
  • Finally—
    Awareness
    Engagement
    Consideration
    Purchase
    Loyalty
  • Measure your success or ROI
    What is success for you?
    At some point you will want to use analytics to see what activity is happening with your website, blog, social media sites.
    Facebook—Insights
    Twitter
    Twitalyzer
    Tweetstats
    Tweeteffects-look at tweets where you gained or lost followers
    Other stats—Google Analytics
  • Presence/selling your items on other sites:
    Amazon
    eBay
    Etsy
    Big Commerce
    Craigslist
    CafePress
    Talk to other small business owners. See what they are using, experiences, etc.
  • Questions?
  • Thank You!
    Debbie Gorski
    debk@uwyo.edu
    http://twitter.com/wyendotbiz
    http://www.facebook.com/wyomingentrepreneur
    This presentation will be available on slideshare:
    http://www.slideshare.net/wyendotbiz/