Social Media for Small Businesses An Entrepreneurial Christmas Story
Providing an opportunity to give exposure to our WY small businesses.
Assist businesses with a creative venue to learn about social media/digital marketing.
Reaching your markets in a viral/global market.
With or without you, your clients and potential clients are using the Internet to search, compare prices and buy products/services!
Social Media is Here to Stay! Wikipedia—written by people (you and me). The largest reference website—684 million visitors yearly by 2008. Facebook—500 million + registered users MySpace—300 million registered users YouTube—One Billion views per day (2009) Twitter—105 million+ registered users LinkedIn—75 million + registered users– more than 12 million small business users Ning—80 million + monthly visitors, 70,000 paying subscribers Just to name a few!
Why Would I Use Social Media ? Your customers are there! Market your product/sell your product Communicate with clients Establish yourself as an expert Educate/answer questions Show products or services Find out what is being said about your company, product or services Other benefits?
Before Jumping in—Have a Plan! Have you heard this before? Include social media strategies within your marketing plan.
First Ask Yourself These Questions: Who is your target market? How does your target use social media? Are you willing to commit the time? How will you measure success? If you can answer these questions, then you are on your way to developing a social media strategy/plan.
How Do I Begin? Choose an online name Photo or avatar Profile details Contact info Business Email Account
Now What? Choose one or two social media networks in the beginning. Listen, observe, learn Participate: engage with others Share or contribute Respond Be first person, not third Be open and honest Don’t make it all about you! Provide a consistent presence—make a schedule
Social Media Core Blogs and/or websites can be considered a primary core for your social media presence. Benefits: Centralizes a brand’s digital presence Most valuable social media profile you have! Integral to community building Control the flow of your audience to your different social media sites
Social Media Core Blog Benefits: Blogs are easy to manage Publish instantly Dialogue with visitors Become a thought leader or expert More personable Website Benefits: Site domain is owned by you! Data obtained by your site provides invaluable insight (Can use Google Analytics to track activity). Much more in-depth info.