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Marketing 2010<br />Anya Petersen-Frey<br />Regional Director<br />307-632-6141<br />apeter35@uwyo.edu<br />@anyapfrey (tw...
Agenda<br /><ul><li>Unique Selling Position
Marketing 2010
Traditional
Internet
Social Media</li></ul>Questions<br />
who are you?<br />The Unique Selling Position (USP)<br /><ul><li>What makes your products different from  everyone else's ...
Put yourself in your customer’s shoes -</li></ul>   how are you satisfying their needs?<br />
do you offer…. - the biggest selection of products on hand  - the lowest prices or mark up in the industry - the most hand...
the USP cont….<br />Quick USP brainstorm<br />
A few USP Samples<br />Fed-Ex: “When it absolutely, positively has to be there overnight." <br />Domino’s Pizza (older USP...
questions……<br />
marketing mix<br /><ul><li>Traditional marketing tactics
Internet marketing tactics
Social media marketing tactics</li></li></ul><li>Goals of marketing mix:communicate messagebuild branddraw attentionprovid...
traditional marketing<br /><ul><li>Print collateral
Press person/dept
Press releases
Direct mail
Newsletters
Gatherings
Events
Advertising</li></li></ul><li>(Almost)Free Marketing Ideas…<br />
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Marketing 2010

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This presentation is done by Anya Peterson-Frey, Wyoming Entrepreneur regional director for the Wyoming southeast region. She specializes in Marketing and Social Media marketing.

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Transcript of "Marketing 2010"

  1. 1. Marketing 2010<br />Anya Petersen-Frey<br />Regional Director<br />307-632-6141<br />apeter35@uwyo.edu<br />@anyapfrey (twitter)<br />www.wyen.biz<br />
  2. 2. Agenda<br /><ul><li>Unique Selling Position
  3. 3. Marketing 2010
  4. 4. Traditional
  5. 5. Internet
  6. 6. Social Media</li></ul>Questions<br />
  7. 7. who are you?<br />The Unique Selling Position (USP)<br /><ul><li>What makes your products different from everyone else's product?
  8. 8. Put yourself in your customer’s shoes -</li></ul> how are you satisfying their needs?<br />
  9. 9. do you offer…. - the biggest selection of products on hand - the lowest prices or mark up in the industry - the most hands on service available - best guarantee available - the most experience, etc. <br />
  10. 10. the USP cont….<br />Quick USP brainstorm<br />
  11. 11. A few USP Samples<br />Fed-Ex: “When it absolutely, positively has to be there overnight." <br />Domino’s Pizza (older USP): "Pizza delivered in 30 minutes or it's free."<br />
  12. 12. questions……<br />
  13. 13. marketing mix<br /><ul><li>Traditional marketing tactics
  14. 14. Internet marketing tactics
  15. 15. Social media marketing tactics</li></li></ul><li>Goals of marketing mix:communicate messagebuild branddraw attentionprovide valueconvert/retain customers<br />
  16. 16. traditional marketing<br /><ul><li>Print collateral
  17. 17. Press person/dept
  18. 18. Press releases
  19. 19. Direct mail
  20. 20. Newsletters
  21. 21. Gatherings
  22. 22. Events
  23. 23. Advertising</li></li></ul><li>(Almost)Free Marketing Ideas…<br />
  24. 24. be a media resource or speaker<br /><ul><li>position as expert
  25. 25. identify media outlets
  26. 26. provide bio, talking points
  27. 27. offer to help
  28. 28. build relationships
  29. 29. provide value</li></li></ul><li>in-kind sponsorships<br /><ul><li>provide goods or services
  30. 30. specify value
  31. 31. get credit
  32. 32. leverage the sponsorship
  33. 33. build relationships</li></li></ul><li>guerilla tactics (impact)<br /><ul><li>“think different”
  34. 34. be strategic
  35. 35. generate buzz
  36. 36. get coverage
  37. 37. leverage coverage
  38. 38. build relationships</li></li></ul><li>it’s the relationships<br /><ul><li>Get business cards
  39. 39. Ask permission
  40. 40. Organize cards
  41. 41. Stay in touch
  42. 42. Revisit cards
  43. 43. Make contact</li></li></ul><li>questions….<br />Next up – Internet marketing ideas<br />
  44. 44. internet marketing<br />Print collateral <br />Press dept/person<br />Press releases<br />Direct mail<br />Newsletters<br />Gatherings<br />Events<br />Advertising<br />Web sites<br />Online press room<br />E-releases<br />E-mail campaigns<br />E-newsletters<br />Discussion forums<br />Text chats<br />Banner ads<br />
  45. 45. it’s the relationships<br /><ul><li>get business cards
  46. 46. ask permission
  47. 47. add to email list
  48. 48. stay in touch - email
  49. 49. stay in touch - tell a friend
  50. 50. build relationships</li></li></ul><li>questions…<br />On to social media marketing ideas…..<br />
  51. 51. <ul><li>In this next era, every webpage and experience will be a social media branding – even it a brand does not specifically choose to participate.
  52. 52. Social media will be considered the norm – it is necessary to aggregate conversations</li></li></ul><li>social media marketing<br />Web sites<br />Online press room<br />E-releases<br />E-mail campaigns<br />E-newsletters<br />Discussion forums<br />Text chats<br />Banner ads<br />Blogs<br />Social media newsroom<br />Social media releases<br />Microblogs<br />RSS<br />Social networks<br />Virtual world events<br />Social ads<br />
  53. 53. it’s the relationships<br /><ul><li>Exchange vcards
  54. 54. Ask permission
  55. 55. Process business cards - CardScan, Evernote, Shoeboxed
  56. 56. Use a CRM - Salesforce, Batchblue
  57. 57. Stay in touch - LinkedIn, Facebook, Twitter</li></li></ul><li>questions…<br />Contact Info:<br />Anya Petersen-Frey<br />Regional Director<br />307-632-6141<br />apeter35@uwyo.edu<br />@anyapfrey (twitter)<br />LinkedIn by name<br />Facebook by name<br />http://wyendotbiz.ning.com/<br />www.wyen.biz<br />
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