Definition A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. http://en.wikipedia.org/wiki/Business_model 7
Model eHealth BM (public perspective) Key Partners Key Activities Value Proposition Customer Customer conference Relationships Segments EU Contract E-health doctors services Doctor’s visits Patients procurement Medical Better medical Key Resources Channels Patient’s NGO’s treatment family www PMO Technology vendors Saved time mobile EU Funds Cost Structure Revenue Streams Management Saved money EBM Infrastructure marketing Medical quality 28
Model eHealth BM (vendor perspective) Key Partners Key Activities Value Proposition Customer Customer Analysis Seminars Relationships Segments Medical specialists Meetings Production Hospitals New software Webinars Medical organisations Key Resources Channels GPs Public Technical procurement Other Vendors Team contract Regions Cost Structure Revenue Streams Implementatio Production n New markets Goodwill Sales Marketing 29
Model RSIM BM EU Contract Decision makers Workshops New infrastructure Doctors Procurement Seminars Politics LAN Patients Technology Logistic Project Team Ehealth services vendors Hospital’s management Information www security Consulting Better Saved money Infrastructure management Personel’s Innovation wages Telemedicine 30
Model in4health BM EU Contract Articles Medical specialists Diabetes Procurement Workshops Medical Selfmanagemtn Associations Family tool for diabetes Technology www vendors Project Team Mobile Google Play App Store Vendor’s contracts Education Better health Infrastructure services for our citizines Marketing Self-managemnt 31
Conlussions BMC methodology is simple and practical BMC are based on science and innovations in business sectors BMC can be added new look to analysis for eHealth models and services BMC can completly change our thinking about chronic disease domain Time spent on BMC analyse can saved public money 32
The End A Better Life for Chronic Patients www.richardproject.eu 33
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