Eleven comandment

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  • In any situation a client leader must ask “ what is the best for my client ” if this is done then there is no question that the client will receive superior value
  • As a client leader it is your obligation to put yourself in the client’s shoes and insure that you bring the best possible products, people and services to support the clients business goals.
  • Each member of the team is a professional and brings with them a range of unique talents and expertise. BM’ers are best in class, but always better together!
  • A Burson person is one who exemplifies the utmost professionalism and integrity in any situation, we will never succumb to pressure or outside influence. The ethics of our firm and ourselves must always be held in the highest regard.
  • BM is a knowledge based organization, it is critical to our success that everyone participate and voice views and opinion, however, it is equally important that we support the collective view and understand that opinions differ.
  • BM’s proprietary methodology is based on our belief that perceptions are real. No two people see things exactly the same way. Perceptions color everything we believe and everything we do.
  • The value of any services firm and every consultant is what they know. The knowledge, learnings and experience that “we” bring to a client’s issue is the true value of our relationships with our clients.
  • Our corporate and professional culture is based on the 3 C’s - Collegiality Cooperation Communication
  • Burson-Marsteller is a business that sells high value professional services. The products we deliver have a price tag, we do not give our products away for free…if it is free, it has no value!
  • The essential elements that allow us to build the strongest partnerships with our clients. If we constantly deliver on this promise, we have met the promise of our “brand”.
  • Success is never final! We must always strive to improve ourselves, our performance, our products and our value.
  • Eleven comandment

    1. 1. The Lao Ban’s Eleven Commandment’s
    2. 2. Commandment I <ul><li>Thou shalt put client value before all else </li></ul>“ what is the BEST for my client ”
    3. 3. Commandment II <ul><li>Thou shalt be advocates for thy clients </li></ul>As a client leader it is your obligation to… put yourself in the client’s shoes Products People Services
    4. 4. Commandment III <ul><li>Thou shalt prize the individual and celebrate the team </li></ul>Unique talents Expertise Professional BM Team
    5. 5. Commandment IV <ul><li>Thou shalt not compromise thy ethics </li></ul>A Burson person is one who exemplifies the utmost professionalism and integrity in any situation, we will never succumb to pressure or outside influence. The ethics of our firm and ourselves must always be held in the highest regard.
    6. 6. Commandment V <ul><li>Thou shalt say what thou thinkest…and do what thou art told </li></ul>BM is a knowledge based organization, it is critical to our success that everyone participate and voice views and opinion , however, it is equally important that we support the collective view and understand that opinions differ .
    7. 7. Commandment VI <ul><li>Thou shalt believe in the power of perceptions </li></ul>BM’s proprietary methodology is based on our belief that perceptions are real . No two people see things exactly the same way. Exactly! Perceptions color everything we believe and everything we do.
    8. 8. Commandment VII <ul><li>Thou shalt continually seek superior knowledge </li></ul>True value Learnings Knowledge Experience Consultant
    9. 9. Commandment VIII <ul><li>Thou shalt believe in colleague partnership and believe in thyself </li></ul>Collegiality Cooperation Communication Our corporate and professional culture is based on…
    10. 10. Commandment IX <ul><li>Thou shalt seek a fair economic return for thy business </li></ul>High value professional service We do not give our products away for free !
    11. 11. <ul><li>Thou shalt believe in best people, best product, best performance, and best value </li></ul>Commandment X Brand Promise: “ Build the strongest partnerships with our clients”
    12. 12. Commandment XI <ul><li>Thou shalt strive for constant improvement </li></ul>is never final! Value Value
    13. 13. Discussion/Questions?

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