Why You Can't Ignore Social Media

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What Social Media can do for You, some interesting stats and stories. A talk I delivered for National Entrepreneurship Network (NEN) members at Coimbatore.

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Why You Can't Ignore Social Media

  1. 1. And why should it matter to you? Rajasekar Raju KS Director – Social Media Marketing Impiger Technologies USA. Australia. India Email: rajasekar.raju@impigertech.com
  2. 2. <ul><li>An online space where users create, share, comment and interact with like-minded folks. </li></ul>
  3. 3. <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>124 million monthly unique visitors </li></ul><ul><li>68% users are 25+ years </li></ul><ul><li>50% + are over 35 years </li></ul><ul><li>500 million active users </li></ul><ul><li>150 million users log on to Facebook at least once each day </li></ul><ul><li>75% Facebook users are outside of college </li></ul><ul><li>Fastest growing demographic is 35 year olds and older </li></ul>
  4. 4. <ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>45 million unique visitors worldwide </li></ul><ul><li>1+ billion views a day </li></ul><ul><li>20 hours of video uploaded every minute </li></ul><ul><li>78.5 million viewers watched 3.25 billion videos on YouTube.com (2009) </li></ul>
  5. 5. <ul><li>Linkedin </li></ul><ul><li>70 million users </li></ul><ul><li>Nearly 60% users have incomes of $93,000 </li></ul><ul><li>28% users are executives with an average income of $104,000 </li></ul>
  6. 6. <ul><li>Facebook </li></ul><ul><li>8 million active users </li></ul>
  7. 7. <ul><li>Twitter </li></ul><ul><li>1.4 million users </li></ul>
  8. 8. <ul><li>Linkedin </li></ul><ul><li>4 million users </li></ul>
  9. 9. <ul><li>This is where your potential customers are spending time </li></ul><ul><li>Quick and effective way to communicate </li></ul><ul><li>Highly interactive medium, affords direct contact with customer </li></ul><ul><li>Low cost activity, as compared to traditional media </li></ul><ul><li>Interesting technologies (blogs, feeds, plugins) </li></ul><ul><li>That’s the marketplace where conversation about your product/service happens </li></ul>
  10. 11. <ul><li>1,568,795 people follow Dell on Twitter </li></ul><ul><ul><li>They get sale alerts and discounts </li></ul></ul><ul><li>$1M in revenue in 1 st 18 months </li></ul><ul><li>Aiming $5M in 2011 </li></ul>
  11. 12. <ul><li>Name: Devesh Mishra </li></ul><ul><li>33,117 views on Youtube </li></ul><ul><li>Good business flowing from this single video </li></ul>
  12. 13. <ul><li>Build your overall brand awareness </li></ul><ul><li>Engage your users in conversation about a particular product/ service </li></ul><ul><li>Improve traffic to your site </li></ul><ul><li>Generate leads for your business </li></ul>
  13. 14. <ul><li>Engaging Content </li></ul><ul><li>Blogging </li></ul><ul><li>Evangelising Social Media </li></ul><ul><li>Click here to read more on my </li></ul><ul><li> Self Improvement Blog </li></ul>

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