Wwn Slideshow Online Marketing

Presentation by Belinda Jackson www.webchameleon.com.au Effective Online Marketing

What we’ll be covering today;

3 P’s for Successful Online Marketing

Online Visibility

Business Blogging

Social Media

Email Marketing

PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success

= An Online Presence that generates Sales to make Money & Profit for your Business

PRESENCE

WEBSITE

BUSINESS BLOG

SOCIAL MEDIA

Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’

BLOG = Web Log

Displays content in chronological order

Most Recent at Top

Just another type of Website

Post Text, Images, Video, Audio

Free or Low Cost

RSS – Subscribe to Updates

BUSINESS BLOGGING Web Chameleon’s Blogging Training Program - www.businessbloggingprogram.com

The Power of Blogging for Business

Provides Web Presence

Easy to Manage (built in CMS)

Low Cost Lead Generation

Great for SEO – Google Loves Blogs

Builds Credibility & Expert Status

Communication with Market

www.businessbloggingprogram.com EASY SEO

Social Media

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content.

It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business .

• Blogs

• Video

• Social Networks

• Podcasts

• Wiki’s

• Bookmarking

• Virtual worlds

Forums and message boards

Benefits of Social Networking Online

Online Visibility

to your target market

to Media

to joint venture opportunities

Generate leads to your Website & Business

Become known as an expert in your industry

Information Gathering

Relationship Building

Word of Mouth & Referral Marketing through Social Media

Twitter

Approx 12 million worldwide users

Fast Growing Social Network

Lots of Media Attention

www.twitter.com

Connect with me at www.twitter.com/webchameleon

Facebook

Approx 130 million worldwide users

Estimated 4.7 million Aussies!

Fast Growing Social Network

Lots of Media Attention

www.facebook.com

Connect with me at www.facebook.com/webchameleon

40 million worldwide users

Business Oriented Network

www.linkedin.com

Connect with me at www.linkedin.com/in/webchameleon

Tips for Social Networking

Get Started - Register

Add relevant information to your profile including your website and blog link/s

Search for contacts & add to your network

Interact – comments, offer help etc

Post Status Updates regularly

Cross publish your Blog posts (if relevant)

Share Resources (web links etc)

Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION

Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients.

7 Reasons to publish an EMAIL NEWSLETTER