Developing An Effective Website
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Developing An Effective Website

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Presentation given by David Lawrence, Director of The Web Showroom to the Working Women's network, May 17, 2009

Presentation given by David Lawrence, Director of The Web Showroom to the Working Women's network, May 17, 2009

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  • Blurb about me – time in industry, background, types of sites Who works for themselves? Who already has a website? I want you to turn to the person closest to you. If you do not know them – introduce yourself and then tell them the three things you hope to get out of today. Ask people what they said…. Write it down if needed.
  • iPhone applications, aggregation sites
  • For each one ask for a show of hands… And more… are there other things people are wanting to do? Notepad.
  • BOM – 31 st most popular site in Aus. They know content is the star of their site and that is what they present. AFL – have forgotten why people go to their site. I love AFL but rarely if ever go to this site – it is too slow, and too cumbersome.
  • A good builder for you might be a bad builder for someone else There is more to it than price
  • Go quick on this one…
  • Time for a quick break…
  • Marketing is more important than everything. Content and content strategy is more important than design Design is important
  • Who is currently being beaten by their competitors in search?

Developing An Effective Website Developing An Effective Website Presentation Transcript

  • Working Women’s Network Effective Online Marketing June 17, 2009 Ph: 1800 981 442 www.thewebshowroom.com.au
  • Effective Online Marketing
    • Overview
      • About me
      • About you
    • Effective Online Marketing
      • How to plan, design and build a great website (or improve the one you have)
      • How to optimise your web presence for results
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • The Big Picture
    • Did I say big?
      • Over 1 billion internet users globally
      • 80% of Australians
      • 1,000,000 Australian business users
      • 60% of businesses buy online
      • Times are changing
      • It just keeps growing...
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • The Big Picture
    • Huge opportunities
      • Your website mission
        • Leads
        • Online sales
        • Offline sales
        • Customer service
        • High Google rankings
        • Reputation / trust
        • Distribute information
        • And more...
    • The real question...
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Where do I start?
    • In the middle?
      • Web 2.0, .NET, design, colour, domain names?
    • Or... at the beginning.
      • Sales? Leads? Your mission.
      • Discipline
      • Simplicity
      • Strategy
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Case Studies
    • What is the website mission?
    • Search google.com yahoo.com
    • Content www.afl.com.au www.bom.gov.au
    • Right? infinitedancestudios.com.au
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Building your site
    • An overview
      • Don’t reinvent the wheel
      • Feature list
        • cms, ecommerce, email marketing
        • blog, gallery, directory, search
        • contact forms, faq, secure areas etc
      • Discipline
      • Your website mission statement
    • Success! A Website that gets your site visitors doing what you want them to do.
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Building your site
    • Before you start
      • Good builder / bad builder
      • Price does not add up
      • Variations
      • Maintenance
      • A quick renovation
    • Your part in this:
      • Budget
      • Time
      • Skills
      • Getting the word out
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Building your site
    • The flavours:
      • D.I.Y. $0 - $2,000 + hosting: Frontpage, Dreamweaver, Joomla, PHP, .NET, ColdFusion
      • Template design/technology $0 - $500 + hosting: smartyhost.com.au, godaddy.com, blogger.com, wordpress.com
      • Custom design and shared technology $500 - $10,000 + hosting: thewebshowroom.com.au, eknowhow.com
      • Totally custom $3,000 - $100,000+: red5.com.au, exa.com.au, wiliam.com.au
      • Where do you want to spend your money?
      • Horses for courses
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Building your site
    • The Questions...
      • Last ten sites
      • 5 happy customers
      • Longevity
      • Google results?
      • Company size? Structure?
      • Who owns my website?
      • Ongoing costs? Changes?
      • Remember your website mission.
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • The Big Five
      • Functionality
      • The Pitch
      • Design
      • Content
      • Marketing
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • Functionality
      • Agree this upfront
      • Wireframes / sitemap
      • It’s all about the users
      • The more it does the more it costs
      • You are not the first person doing this
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • The Pitch
      • Lead generation forms
      • Contact details
      • Calls to action
      • Whitepapers / downloads
      • Newsletters
      • Video
      • Testimonials / case studies
      • Don’t be shy!
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • Design
      • Keep it simple
      • How many colours, fonts, sizes?
      • Professional images
      • Whitespace
      • Structure
      • Hierarchy
      • Know your limitations
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • Content
      • Content is King
      • You (probably) need a CMS
      • How to write:
        • Short and simple
        • Personality / emotional response
        • Writing includes SEO
        • Links
        • Benefits not features
        • Errors
        • Can you make it shorter?
        • Can someone else do it better?
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • Website Marketing Handbook www.websitemarketing2009.com.au
    • Engaging site visitors
    • Optimisation
    • Getting listed
    • Pay-per-click (PPC)
    • Email marketing
    • Making your site ‘sticky’
    • Plain old marketing
    • Industry specific marketing
    • Google Analytics
    • Website evolution
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Website Essentials
    • Marketing
      • You fail if no-one visits
      • Organic Search
        • - What is organic search?
        • - SEO
        • - Site structure is crucial
      • Pay Per Click (PPC)
        • - What is PPC/SEM?
      • Analytics
    Ph: 1800 981 442 www.thewebshowroom.com.au
  • Is it that time already?
    • The Big Idea...
      • Questions
      • More information
    Ph: 1800 981 442 www.thewebshowroom.com.au