Social Media & Technology in Ministry: A Latino/a Approach

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This is a workshop I put together for Hispanic/Latino(a) pastors and leaders. Most of the information that exists about social media is euro-centric, and not much exists about its value in ministry. This is an approach to social media in the Hispanic context, and serves as a "conversation-starter" for its potential in ministry.

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Social Media & Technology in Ministry: A Latino/a Approach

  1. 1. Social Media & Technology in Ministry: A Latino/a Approach A Latino/a Approach Rev. Samuel Robles Jr., M.Div. Arise Christian Church
  2. 2. What is Social Media? • Web-based technology that turns communication into interactive dialogue(s). • Regular media is “one-way.” Social Media is a “two-way” street.
  3. 3. What it is NOT • Social Media does NOT replace face-to- face interaction. • Social Media is NOT just for young people.
  4. 4. Pew Hispanic Center
  5. 5. Hispanic Marketing • Hispanic Engagement: process of building community, relationships, & trust. • Relationships:Authentic; treat others well and keep them in mind. • La Cultura: Hispanics are diverse. Understand the various realities and experiences. • Go to la gente: Do research, and know where the Latinos are. • Collaborate: Learn from others... but don’t copy them! • Be a resource: Understand the needs, wants, & aspirations in your community . • Ministerio: always point to Christ!
  6. 6. Examples of Social Media
  7. 7. Communication • BLOGS • Blogger,WordPress • Microblogging • Twitter • Location-based social network • Foursquare • Social Networking • Facebook, MySpace
  8. 8. Multimedia • Photography sharing • Flickr • Video sharing • Youtube,Vimeo • Presentation sharing • Slideshare
  9. 9. Other Technology • Podcasting • series of digital media files (audio or visual) that can be downloaded • Mayordomia.net - Click DOCUMENTS • Survey Monkey • online survey software & questionnaire tool • Mailchimp • E-mail marketing
  10. 10. Helpful in Ministry 1.“Sacred-space in Cyber-space” 2.Building comunidad. 3.Sharing life. 4.Stay connected during the week. 5.Evangelism tool. 6.Bible apps. 7.Pastoral Care tool. 8.It’s FREE!
  11. 11. ¡Cuidado! • Be careful with appropriate behavior. • Be cautious with security. • Social Media is only effective if you FOLLOW UP & UPDATE.
  12. 12. wwjdrum.blogspot.com

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