Why Are You Blogging
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Why Are You Blogging



There are many reasons why someone would blog, for me my current aim is to grow an audience and get people visiting my authority site Work with Gordon.

There are many reasons why someone would blog, for me my current aim is to grow an audience and get people visiting my authority site Work with Gordon.



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Why Are You Blogging Why Are You Blogging Document Transcript

  • Why Are You Blogging A lot of people ask me about blogging and how to make money from blogging. It’s not that I have suddenly become an authority on blogging but more I suspect, because I have actually committed to producing a blog a day and have started to generate traffic to my authority site. There are many reasons why someone would blog, for me my current aim is to grow an audience and get people visiting my authority site Work With Gordon. I writeabout various topics but mainly subjects related to online business, work from home andcreate your own business. This is the niche market that I want to specialise in and while Ilearn my trade and create my brand I am using blogging as a platform to get exposure.I also promote various products through my authority site so it goes without saying that if Iam blogging with purpose I will have more eyes on my site and therefore more sales of myproducts.So Why Are You Blogging?The first step is to understand why you are blogging. It’s very important that you think aboutwhy you are blogging and don’t simply just write something down and expect people to findit. That’s the whole point about blogging, to express your views and then have other peopleread it and engage with you.There are many different reasons people blog:Political or Religious BlogsYou can blog to make political or religious statements. Religious groups find the blog formatgreat for generating interest, encouraging interaction and even sharing on social sites.Personal JournalsPeople use blogging as an easy and effective way of keeping a diary. Documenting difficultor satisfying experiences can be easily managed on a blog. It can also be kept private or madeavailable to a select group of friends and family.Quick Sites for Online ProfitThere are thousands of blogs been setup every day entirely for profit. There are AdSenseblogs, niche blogs, blogs designed to sell a single product or product bundles. There are list
  • building blogs, affiliate blogs and many more. Blogs can be setup fast, automated and setloose as an income generator.Developing Your ExpertiseBlogging is a great way to become an authority figure. It can help you build a reputation as aleader in your field of expertise. Bloggers can gain popularity, employment and even newcliental by blogging as an expert.Business and Brand BuildingThere are big benefits to building a great brand. Thousands of businesses of every size havediscovered the benefits of building brands by blogging.Customer Support and List BuildingEvery business understands the importance of customer support, interaction anddevelopment. Blogging is an easy method for meeting those needs. Blogs encouragecustomer engagement and can help build email lists.SEO and Search TrafficSearch engines love blogs and using the blog format can help bring in search engine traffic.Blogging makes it easy to build back links by participating on other relevant blogs,submitting to blog directories and blog post rating sites.For me personally there is a combination of reasons I do blogging. I am trying to create anauthority site and share the knowledge I am developing in the various niches I am involvedwith. I am relatively new to the world of online marketing, blogging and making moneyonline niches. You may ask how I can say I want to be an authority however, for me I onlyhave to know slightly more about my niche markets than my readers to be an authority. I amnot trying to portray myself as something I am not, but if you have never blogged before Ican certainly offer some good advice.Make Sure You Are Blogging With PurposeMost of the people I talk to want to blog to make money. To do this we need to understandsome core principles of what we are writing about and why we are writing about it! If thepurpose of blogging is to make money there are five key components that you should thinkabout before writing your blog:Product – To make money blogging you need to have something to sell. It really can beanything, there are over 2 billion people on the internet and there is a market out there foryour product.Target Market –Who you are directing your blog at. To make money blogging you need tounderstand who is most likely to buy your product. If you’re product wedding dresses youwould target recently engaged women for example.
  • Discover How Your Target Market Shops – The internet runs on search! Behind everysearch is a live person ACTIVELY looking for more information or to purchase a solution toa pressing problem. Target this “search” and make sure that your blogging is seen by yourtarget market.Create Problem Solving Content – People do not like to be sold stuff but love to buy things.If you can provide a solution to a problem they have then they will gladly part with their cash– if you are doing a hard sell you are less likely to make money blogging than if you areproviding a solution to a problem.Promote Content To Rank – Over a million people search for “Buy A Website” each monthon Google. If you were selling websites imagine how much money you would make if youcould get ranked on page one! Remember when you rank for the KEYWORDS people use toshop for your product or service you win traffic to your site and make money blogging.Make Money BloggingYou do not have to be a SEO guru to structure your blog to make money blogging. Here is agreat TEN STEP formula blog checklist to help you get started: 1. Choose great Keywords and include them in your title. 2. Repeat title in the first sentence of your blog and make it a bold H1 tag. 3. You should include Keyword rich H1, H2, and H3 tags in your blog. 4. You should link back to a previous blog. 5. Anchor text for hyperlinks. Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. 6. What you put in your title tags is important – make use of your chosen keywords. 7. Add a category to your blog. 8. Always have a call to action. Tell your prospect how they can get your product or service. 9. Have a good signature for your blog. 10. End your blog with a repeat of your header, H3 tagged and underlined.I hope you find this article useful, if you have any further questions or would like to addvalue (or criticism) then please do leave some feedback. One of the best ways of promotingyour blog is to have readers engaging through commentary and sharing.Together we can achieve more,Skype: workwithgordongordon@workwithgordon.comP.S. Looking to start your own online business? Sign Up For My FREE 7 Day VideoMarketing Bootcamp! Why Are You Blogging
  • Gordon RobinsonThis entry was posted in Blogging and tagged blog, blogging, online business, search engineoptimization, SEO, work from home, Work With Gordon, write by Gordon Robinson.Bookmark the permalink.