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Project Samples Project Samples Presentation Transcript

  • Wayne WatkinsLos Angeles, CAMarketing/Sponsorship/Creative310-493-7346 (Blower)310-807-4341 (Fax)
  •  Greatest Hits Packages: https://picasaweb.google.com/wwatkins1/GreatestHitsBestOfsVariousAndSundryCo mpilations?feat=directlink Multi-Disc & Box Sets: https://picasaweb.google.com/wwatkins1/MultiDiscSets?feat=directlink Concepts & Series: ◦ Ultra Lounge: http://bit.ly/fASuiu ◦ Capitol Blues Collection: http://bit.ly/dEoxGy ◦ Capitol Sings: http://bit.ly/i194yq ◦ Spotlight On: http://bit.ly/hzWcUp ◦ Capitol Collectors Series: http://bit.ly/hSzDvQMusic Product (partial)
  • Marketing Material In-Store POPSelect Projects Ads
  • 20 Page 4/4 Marketing Promo & RetailCollateral
  • 10 Page 4/4Direct Mail
  • 4 Page 4/4 Sales
  • Northwest Airlines/KLM In-Flight ProgrammingCustom Premium Product, Catalog promotion, Direct, Mail
  • Pink FloydDark Side of the Moon 20th AnniversaryListening Event/Promo
  •  AYSO ◦ Hyundai (multi-year, six figure, cash & marketing) ◦ Herbalife (multi-year, six figure, cash & marketing) ◦ Molten USA (multi-year, six figure, cash & marketing) ◦ Claritin/Schering-Plough (cash, promotion) ◦ Raisinets/Nestle (cash, merchandising) ◦ Frosted Flakes/Kellogg’s (cash, promotion, merchandising) ◦ Cartoon Network/Turner (promotional media & events) ◦ Ralph’s Flagstaff Medical Center ◦ Alaska/Horizon Airlines ◦ Dell (Perot Systems) ◦ Medtronics ◦ Cardinal Health ◦ Blue Cross Blue Shield of AZ Misc USOC NGBsSponsorship Deals
  •  Claritin (Schering-Plough) ◦ Media buy with Landon Donovan ◦ Good Morning America Raisinets (Nestle) ◦ On-box UPC promo ◦ POP and collateral ◦ Direct Mail Frosted Flakes (Kellogg’s) ◦ “Earn Your Stripes” multi channel channel promotion  Online  Video  Media Buy  Direct Mail ◦ Youth Nutrition promo with Ketchum (agency of record) ◦ Press Release at- http://bit.ly/gNUVps Cartoon Network (Turner) ◦ Free Inner City Fitness Tour ◦ Washington, D.C., Atlanta, Los Angeles, Dallas ◦ With Molten USA, UK Int’l Soccer Camps, Score SportsSponsorship Activations
  • • Capri Sun (Kraft) • 60,000 soccer balls redeemed in UPC promotion • 16 million cases of co-branded Capri Sun Sport sold via sponsorship activation• Clorox • Magazine advertorial – over 12 million impressions • 180,000 Clorox “player bags” distributed to U-10 players • Clorox Volunteer of the Year Contest • Cross-promotion with Hyundai • Hyundai vehicle as winning prize • National Radio Spots• Hyundai • Test Drive Campaign – over 1,000 vehicles sold to AYSO members • Hyundai Coach’s Kits -- distributed to 65,000 coaches annually• McDonald’s • Team Parent Kit: 10,000 distributed in Southern CA • Tray Liner Promo So. Cal.Sponsor Campaigns
  •  Health & Character ◦ Partnership for a Drug-Free America ◦ American Heart Association ◦ American Cancer Society ◦ VERB (Center for Disease Control) ◦ Character Counts ◦ Positive Coaching Alliance ◦ National Council of Youth Sports Soccer & Sport ◦ Major League Soccer ◦ National Soccer Hall of Fame ◦ National Soccer Coaches Association of America ◦ US Soccer Federation ◦ USSF Foundation ◦ WestCoast Sports Associates (WSA)Cause Marketing
  • • Parents Magazine • Ads and Editorial with Partnership for a Drug Free America• Dreamworks • Premier Promotions ◦ “She’s The Man” (Donner/Fickman) ◦ “Flushed Away” (w/ Aardman Animations) ◦ “Shrek the Third”• Disney Pictures ◦ “Goal, The Dream Begins” (Cannon/Milkshake)• PBS Kids “ ◦ Jakers! The Adventures of Piggley Winks”• Fox Soccer Channel• ESPNMedia Promotions
  •  Aspey, Watkins & Diesel, P.L.L.C. ◦ www.awdlaw.com  Concept & Design oversight,  CMS Flagstaff Medical Center ◦ www.flagstaffmedicalcenter.com ◦ FMC Foundation side only ◦ Enterprise Concept & Content, ◦ CMS Capri Sun (2005) ◦ AYSO/Capri Sun Promotional site ◦ Site has change since this promotion ◦ HTML, Flash, CMS ◦ Archived at http://bit.ly/eHnOMc AYSO ◦ www.soccer.org (original site)  Concept & Design oversight,  CMS ◦ Has changed since my departure ◦ Partially archived at http://bit.ly/govqUWWebsites
  •  PLAYSOCCER ◦ http://bit.ly/hkn7Tz ◦ Re-designed and re-launch of AYSO quarterly magazine ◦ Grew circulation from 400K to 650K ◦ Increased ad revenue from $0 to 100K per issue Event Marketing – (Conceive, design, logistics, marketing) ◦ Capitol Records 50th Anniversary event ◦ Beach Boys Box Set Launch Party ($2MM budget) ◦ AYSO Section Conferences (7-12 annual events, volunteer education)  2004-2007  Sample video at http://bit.ly/hRhOUH ◦ AWD WE Festival (Branded Community Event)  2010  Pics at http://bit.ly/hOwCJB ◦ FMC Turquoise Ball (annual, premier fundraising event)  2008, 2009, 2010 (Copper Ball VVMC) – T-Ball ‘09 at http://bit.ly/gBb4mm  Fit Kids Video produced for event: http://www.youtube.com/watch?v=Yy_poQaohzU  Cancer Center Video for event: http://www.youtube.com/watch?v=9rRPjWRiPb0Miscellaneous
  • While attending theirNational Annual General Meeting, 200 AYSO Volunteers help rebuild and refurbish three 9th Ward Fire Stations that were destroyed by Katrina. Outreach Events (concept & logistics)