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Open Video and EUscreen
 

Open Video and EUscreen

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Presentation held during the DISH 2009 conference in Rotterdam in the session Open and Legal at December 10 2009 about Open Video and EUscreen.

Presentation held during the DISH 2009 conference in Rotterdam in the session Open and Legal at December 10 2009 about Open Video and EUscreen.

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Open Video and EUscreen Open Video and EUscreen Presentation Transcript

  • Open Video & EUscreen How Creative Reuse of Audiovisual Material is (Becoming) Essential to (Internet) Culture, and Hence is Not to be Ignored Funded by the European Commission within the eContentplus programme Exploring Europe's Television Heritage in Changing Contexts
  • Participatory Culture
    • “ […] a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. […] Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.”
    • (Henry Jenkins, 2006)
    Funded by the European Commission within the eContentplus programme
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  • Challenges
    • How to transform the current IPR regimes and models of content distribution to prevent legal uncertainty and possible liability issues for individuals and institutions
    • How to develop new meaningful services for an audience that consists of prosumers, instead of consumers
    Funded by the European Commission within the eContentplus programme
  • The Open Video Movement
    • Originated from the Free Culture and Open Source Software movements
    • Online video has matured to a point that the need to prepare for a participatory video culture is becoming obvious
    • Addresses issues like the lack of freely reusable video content, the importance of open tools, platforms and standards for video, and universal access to online video
    • In June 2009 the first Open Video Conference and brought together 800 thought leaders in business, academia, art, and activism around this topic
    Funded by the European Commission within the eContentplus programme
  • Movie Clip 1
    • Why Open Video?
    • by The Open Video Alliance / Intelligent Television
    • http://openvideoalliance.org/2009/11/ova-short-explains-the-importance-of-open-video/
    Funded by the European Commission within the eContentplus programme
  • Creative Commons
    • “ You are free to share, distribute and transmit the work.”
    • Possible conditions:
    • Attribution
    • Share Alike
    • Noncommercial
    • No Derivative Works
    Funded by the European Commission within the eContentplus programme
  • Potential
    • To take advantage of the enormous distribution potential of digital media and the Internet
    • To legally allow your audience to experience culture they way they are doing it anyways, and to take benefit from this
    • To add value to your content and that of others, by combining it into derivative works and in different contexts
    • To develop new business models and services, more suited for current media consumption habits
    Funded by the European Commission within the eContentplus programme
  • Broadcasters & Open Video
    • Open video production/distribution by television broadcasters is still in an ideation phase
    • Al Jazeera, BBC, NDR, YLE and recently the Dutch public broadcaster VPRO are among the innovators that experiment(ed) with open video in some way
    Funded by the European Commission within the eContentplus programme
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  • Open Images
    • Open media platform for online access to audiovisual archive material, available for free (creative) reuse
    • Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions)
    • Open source, open content, open formats, open standards & open API
    • Currently > 450 historical news reel items available under a Creative Commons – Attribution-Share Alike license, in ‘internet quality’
    Funded by the European Commission within the eContentplus programme
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  • Movie Clip 2
    • Flying Monsters from the Sky
    • by Michiel Schellekens
    Funded by the European Commission within the eContentplus programme
  • EUscreen
    • An interoperable, multilingual platform with audiovisual content about the history of European television
    • Predecessor: Video Active www. videoactive . eu
    Funded by the European Commission within the eContentplus programme
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  • Why EUscreen?
    • Using the knowledge of Video Active to:
    • 1. involve more partners
    • 2. focus on different user groups
    Funded by the European Commission within the eContentplus programme
  • Facts & figures
    • Best Practice Network funded by the European Commission
    • 27 partners from 17 European countries
    • Coordinated by the University of Utrecht
    • Three-year project which started in October 2009
    • Content aggregator for Europeana
    • 35,000 items like videos, articles, photographs online by the end of the project
    Funded by the European Commission within the eContentplus programme
  • Europeana Archives Technology providers Research organisations Associate partners
  • Need for open video
    • Television material is part of our culture and collective memory
    • Re-use is essential for:
      • Educational purposes
      • Research
      • Cultural productions
    Funded by the European Commission within the eContentplus programme
  • Example
    • Video Active documentary by Péter Forgács
    Funded by the European Commission within the eContentplus programme
  • Issues for EUscreen
    • Availability of a suitable open video collection
    • Dealing with user-generated content
    Funded by the European Commission within the eContentplus programme
  • Thank you!
    • www.openimages.eu
    • www.euscreen.eu (online in January 2010)
    • www.videoactive.eu
    • www.europeana.eu
    • [email_address]
    • [email_address]
    Funded by the European Commission within the eContentplus programme