Socializing Apps
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Socializing Apps

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Talk given at ICSOC Mashups 08 Workshop, about various ways for socializing existing apps.

Talk given at ICSOC Mashups 08 Workshop, about various ways for socializing existing apps.

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    Socializing Apps Socializing Apps Presentation Transcript

    •      Social Apps
    • "Social Apps" There are really 2 types of "social apps": pure social apps socialized apps core functionality is social core functionality is standalone; the social is an enhancement
    • Pure Social Apps These apps often don't exist prior to a network, and are often "super" versions of an existing social network function. Orkut examples: chats, pokes, (s)craps
    • Socialized Apps These apps often exist before being introduced into a social network, and could stand on their own 2 legs if disassociated from the network. Many are mashups. Orkut examples: music search, games, tests, etc.
    • Socialized Apps: How-to
      • To socialize an app, you find a way to take advantage of the 3 aspects of social networks (and OpenSocial):
        • Profiles
          • How can I let a person paint a picture of themselves?
        • Activity Streams
          • What kind of updates are a person's friends interested in?
        • Friends
          • How can I let a person share or connect with friends?
      • Bonus: Take advantage of a side effect.
        • Global
          • How can I usefully aggregate the collected social data?
    • Socialized Apps: Flickr Search & Share See this app in action.   Core fn: Users browse and search for flickr photos. Friends: Users share photos with friends that have the app. Profiles: Users pick photos to be their profile picture.  Activity Streams: None.
    • Socialized Apps: Neighborhood See this app in action.   Core fn: Users mark current location and favorite locations. Friends: Users share locations with friends that have the app. Profiles: Users pick current location to be shown in profile. Activity Streams: Changing image is shown in stream.
    • Socialized Apps: TypeRacer See this app in action.   Core fn: Users play a game where they type as fast as they can. Friends: Users see friends' ranks, and invite them to races. Profiles: Users' current rank and friends' ranks are shown. Activity Streams: None *Global: High scores across all users are shown.
    • Socialized Apps: More... More examples: Classifieds, Videos, Slides, Books, Blood
    • Socialized Apps: The point?
      • What's the motivation for socializing an app?
        • User perspective: Users are more inclined to engage in something if it's visible to others, and if it helps them connect with other people or build their image.
        • Developer perspective: Social apps are more viral than non-social apps. The more social you can make an app, the more users you'll have. This means: mo money, mo data.