0
INTRODUCTION TO GA & THE
SV STARTUP COMMUNITY
PEK PONGPAET
INSTRUCTOR AT GENERAL ASSEMBLY

@PEKPONGPAET
PEK@IMPEKABLE.COM
INTRODUCTION TO THE SV STARTUP COMMUNITY

HI. I’M PEK PONGPAET.
•

Owner at impekable, UI/UX design firm

•

2 years in SV...
INTRODUCTION TO THE SV STARTUP COMMUNITY

PICTACULAR

3
INTRODUCTION TO THE SV STARTUP COMMUNITY

WELCOME TO
SILICON VALLEY.

4
INTRODUCTION TO THE SV STARTUP COMMUNITY

THE DREAM:
Move West &
Find Your Riches

5
6

INTRODUCTION TO THE SV STARTUP COMMUNITY

AND
OTHER
MYTHS

FOUNDiNG A
COMPANY iS THE
BEST WAY TO GET
iNVOlVED.

TOO HAR...
INTRODUCTION TO THE SV STARTUP COMMUNITY

SO, WHAT IS IT REALLY?

7
INTRODUCTION TO THE SV STARTUP COMMUNITY

A LOT OF
HARD WORK

8
9

INTRODUCTION TO THE SV STARTUP COMMUNITY
THIS SIGN:

THIS ENERGY DRINK:

COCKTAIL-MAKING ROBOT:
THIS BILLBOARD:

THESE ...
10

INTRODUCTION TO THE SV STARTUP COMMUNITY

A LITTLE PERSPECTIVE

0.5%

CIRCA 2010
• VC

funded Companies: ~2,750

• VC
...
11

INTRODUCTION TO THE SV STARTUP COMMUNITY

A LITTLE PERSPECTIVE
• 40%

of VC backed companies fail

• Another
•<

0.5%
...
INTRODUCTION TO THE SV STARTUP COMMUNITY

WHAT CAN YOU DO?

12
INTRODUCTION TO THE SV STARTUP COMMUNITY

13

Get out there, Get Involved, say Hello
•

Network

•

Join a meet up group (...
INTRODUCTION TO THE SV STARTUP COMMUNITY

GIVE BACK TO THE COMMUNITY
Help other people achieve their goals and aspirations...
INTRODUCTION TO THE SV STARTUP COMMUNITY

15

LEARN, PRACTICE, PARTICIPATE
Roll up your sleeves and learn new skills. Try ...
INTRODUCTION TO THE SV STARTUP COMMUNITY

16

WHAT DO YOU REALLY WANT?
There’s no “one size fits all” experience in startup...
INTRODUCTION TO THE SV STARTUP COMMUNITY

17

IT’S NOT ALL ABOUT THE SCENE.
Don’t get into the startup world because it’s ...
INTRODUCTION TO THE SV STARTUP COMMUNITY

18

IT’S A MARATHON, NOT A SPRINT
You will fail. Probably multiple times.
!

Don...
INTRODUCTION TO THE SV STARTUP COMMUNITY

MEETUPS, MENTORS,
CO-WORKING, ANGELS,
HACKATHONS, CLASSES,
INCUBATORS, VCS

19
INTRODUCTION TO THE SV STARTUP COMMUNITY

MEETUPS

20
INTRODUCTION TO THE SV STARTUP COMMUNITY

MEETUPS
Plus
•

Wide variety

•

Inexpensive

•

Mostly in the evenings

•

Grea...
INTRODUCTION TO THE SV STARTUP COMMUNITY

HACKATHONS

22
23

INTRODUCTION TO THE SV STARTUP COMMUNITY

THE SV DIFFERENCE

HACKATHON

HACKATHON
INTRODUCTION TO THE SV STARTUP COMMUNITY

HACKATHONS
Plus
•

Action based

•

Gain experience

•

Potentially find a cofou...
INTRODUCTION TO THE SV STARTUP COMMUNITY

MENTORS

Experienced, successful, busy.
!

Tips:
• Target
• Ask

a few individua...
INTRODUCTION TO THE SV STARTUP COMMUNITY

MENTORS
Plus
• Gives

you an extraordinary leg-up

• Access
• Learn

to people a...
INTRODUCTION TO THE SV STARTUP COMMUNITY

INCUBATORS/ACCELERATORS

27
INTRODUCTION TO THE SV STARTUP COMMUNITY

INCUBATORS/ACCELERATORS
Plus
•

Seed funding

•

Structure for your startup

•

...
INTRODUCTION TO THE SV STARTUP COMMUNITY

CLASSES/TALKS

29
INTRODUCTION TO THE SV STARTUP COMMUNITY

CLASSES
Plus
• Structured

learning

• Many

times in the evening

• Great

netw...
INTRODUCTION TO THE SV STARTUP COMMUNITY

CO-WORKING

31
INTRODUCTION TO THE SV STARTUP COMMUNITY

CO-WORKING
Plus
• Work

with other startups

• Build

Network

• Attend

classes...
INTRODUCTION TO THE SV STARTUP COMMUNITY

ANGELS

33
INTRODUCTION TO THE SV STARTUP COMMUNITY

ANGELS
Plus
• Many

do convertible notes

• Great

advisors

• Help

with furthe...
INTRODUCTION TO THE SV STARTUP COMMUNITY

VCS

35
INTRODUCTION TO THE SV STARTUP COMMUNITY

VCS
Plus
•

Funding!

•

Great Advice

•

Will help with further rounds
Minus

•...
INTRODUCTION TO THE SV STARTUP COMMUNITY

37

TIPS FOR GETTING INVOLVED
Find your people.

Talk to people. Ask
questions. ...
INTRODUCTION TO THE SV STARTUP COMMUNITY

IT SOUNDS LIKE A LOT,
BUT WE’RE A SUPPORTIVE
COMMUNITY.

38
39

GENERAL
ASSEMBLY
EST. 2011
INTRODUCTION TO THE SV STARTUP COMMUNITY

OUR VISION
We are creating a global community of individuals empowered
to pursue...
INTRODUCTION TO THE SV STARTUP COMMUNITY

THANK YOU
PEK PONPAET

Email: pek@impekable.com
Twitter: @pekpongpaet
Drop me a ...
INTRODUCTION TO THE SV STARTUP COMMUNITY

ONE MORE THING
Prototyping Mobile Apps without Coding
When: January 9, Saturday
...
INTRODUCTION TO THE SV STARTUP COMMUNITY

COMMON ROLES
•

Front-End Developer (CSS, HTML)

•

Back-End Developer (Ruby, Py...
INTRODUCTION TO THE SV STARTUP COMMUNITY

APPENDIX: BLOGS TO READ
•

Chris Dixon — http://cdixon.org

•

Fred Wilson (A VC...
INTRODUCTION TO THE SV STARTUP COMMUNITY

APPENDIX: NEWSLETTERS
•

Startup Digest — http://startupdigest.com

•

General A...
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General Assembly - Intro to the Silicon Valley Startup Community

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Transcript of "General Assembly - Intro to the Silicon Valley Startup Community"

  1. 1. INTRODUCTION TO GA & THE SV STARTUP COMMUNITY PEK PONGPAET INSTRUCTOR AT GENERAL ASSEMBLY @PEKPONGPAET PEK@IMPEKABLE.COM
  2. 2. INTRODUCTION TO THE SV STARTUP COMMUNITY HI. I’M PEK PONGPAET. • Owner at impekable, UI/UX design firm • 2 years in SV • Launched 10+ products • Designed / developed products for Tesla, Accenture, Aruba, iPass • Multiple hackathons (participant, winner, judge) • Created Pictacular - TIME Magazine Best 50 websites of 2013 • Founder, Marketer, Product Manager, Designer, Hacker, BizDev 2
  3. 3. INTRODUCTION TO THE SV STARTUP COMMUNITY PICTACULAR 3
  4. 4. INTRODUCTION TO THE SV STARTUP COMMUNITY WELCOME TO SILICON VALLEY. 4
  5. 5. INTRODUCTION TO THE SV STARTUP COMMUNITY THE DREAM: Move West & Find Your Riches 5
  6. 6. 6 INTRODUCTION TO THE SV STARTUP COMMUNITY AND OTHER MYTHS FOUNDiNG A COMPANY iS THE BEST WAY TO GET iNVOlVED. TOO HARD TO GET “iN” OR SiliCON VAllY iS All THAT MATTERS! THE lOUDEST PEOPlE ARE THE SMARTEST! ENTREPRENEURSHiP iS TOO RiSKY OF A CAREER PATH. NDAs “PEOPlE Will STEAl MY iDEA” ONlY DEVElOPERS CAN GET A GOOD JOB AT STARTUPS. JUST NEED A CODER TO BUilD MY WRiTE A BUSiNESS PlAN = GET FUNDiNG
  7. 7. INTRODUCTION TO THE SV STARTUP COMMUNITY SO, WHAT IS IT REALLY? 7
  8. 8. INTRODUCTION TO THE SV STARTUP COMMUNITY A LOT OF HARD WORK 8
  9. 9. 9 INTRODUCTION TO THE SV STARTUP COMMUNITY THIS SIGN: THIS ENERGY DRINK: COCKTAIL-MAKING ROBOT: THIS BILLBOARD: THESE HIRING SIGNS: AND GETTING THERE LIKE THIS:
  10. 10. 10 INTRODUCTION TO THE SV STARTUP COMMUNITY A LITTLE PERSPECTIVE 0.5% CIRCA 2010 • VC funded Companies: ~2,750 • VC dollars: 22B • Total U.S. Companies formed: 600,000 99.5%
  11. 11. 11 INTRODUCTION TO THE SV STARTUP COMMUNITY A LITTLE PERSPECTIVE • 40% of VC backed companies fail • Another •< 0.5% 40% make moderate returns 20% produce high returns 99.5%
  12. 12. INTRODUCTION TO THE SV STARTUP COMMUNITY WHAT CAN YOU DO? 12
  13. 13. INTRODUCTION TO THE SV STARTUP COMMUNITY 13 Get out there, Get Involved, say Hello • Network • Join a meet up group (or 10) • Attend a hackathon • Eavesdrop at a coffee shop • Go to free workshops
  14. 14. INTRODUCTION TO THE SV STARTUP COMMUNITY GIVE BACK TO THE COMMUNITY Help other people achieve their goals and aspirations. Generate karma. Bring people together. Give back. ! To a certain extent, we’re all in this together. 14
  15. 15. INTRODUCTION TO THE SV STARTUP COMMUNITY 15 LEARN, PRACTICE, PARTICIPATE Roll up your sleeves and learn new skills. Try your hand at building something — anything — and share it with people. Think about how to best position your abilities & interests. ! Try to become a creator, not just a thinker.
  16. 16. INTRODUCTION TO THE SV STARTUP COMMUNITY 16 WHAT DO YOU REALLY WANT? There’s no “one size fits all” experience in startup world. Think hard about what kinds of environments suit you. ! Vertical, company size, team culture, role, time commitment, and product are just some of the factors to consider when pursuing opportunities.
  17. 17. INTRODUCTION TO THE SV STARTUP COMMUNITY 17 IT’S NOT ALL ABOUT THE SCENE. Don’t get into the startup world because it’s cool, or because it’s an easy way to make money. (Most of the time, it’s neither.) ! Instead, join a startup or start something new for reasons that resonate with you on a deeper level. What will keep you going when times get tough? (They will.)
  18. 18. INTRODUCTION TO THE SV STARTUP COMMUNITY 18 IT’S A MARATHON, NOT A SPRINT You will fail. Probably multiple times. ! Don’t get discouraged though — this happens to everyone, and it’s what allows true innovation to happen. ! All successful entrepreneurs have been through tough times... but they kept building, kept learning, and eventually found success.
  19. 19. INTRODUCTION TO THE SV STARTUP COMMUNITY MEETUPS, MENTORS, CO-WORKING, ANGELS, HACKATHONS, CLASSES, INCUBATORS, VCS 19
  20. 20. INTRODUCTION TO THE SV STARTUP COMMUNITY MEETUPS 20
  21. 21. INTRODUCTION TO THE SV STARTUP COMMUNITY MEETUPS Plus • Wide variety • Inexpensive • Mostly in the evenings • Great way to meet LOTS of people Minus • You will meet too many people • It is more social and not very action based 21
  22. 22. INTRODUCTION TO THE SV STARTUP COMMUNITY HACKATHONS 22
  23. 23. 23 INTRODUCTION TO THE SV STARTUP COMMUNITY THE SV DIFFERENCE HACKATHON HACKATHON
  24. 24. INTRODUCTION TO THE SV STARTUP COMMUNITY HACKATHONS Plus • Action based • Gain experience • Potentially find a cofounder • Prizes! Minus • MVP will likely be scrapped after weekend • Requires a whole weekend’s time 24
  25. 25. INTRODUCTION TO THE SV STARTUP COMMUNITY MENTORS Experienced, successful, busy. ! Tips: • Target • Ask a few individuals short and specific questions • Show you’ve done your research • Don’t give up 25
  26. 26. INTRODUCTION TO THE SV STARTUP COMMUNITY MENTORS Plus • Gives you an extraordinary leg-up • Access • Learn to people and potentially funding from others’ mistakes Minus • Wrong person takes you down wrong path or wastes your time 26
  27. 27. INTRODUCTION TO THE SV STARTUP COMMUNITY INCUBATORS/ACCELERATORS 27
  28. 28. INTRODUCTION TO THE SV STARTUP COMMUNITY INCUBATORS/ACCELERATORS Plus • Seed funding • Structure for your startup • Peer network Minus • Tough to get into • Too many incubators, which one to choose? • Take a big chunk of your company • Commit to a particular locale 28
  29. 29. INTRODUCTION TO THE SV STARTUP COMMUNITY CLASSES/TALKS 29
  30. 30. INTRODUCTION TO THE SV STARTUP COMMUNITY CLASSES Plus • Structured learning • Many times in the evening • Great networking Minus • Some can be pricey • Specific hours of access 30
  31. 31. INTRODUCTION TO THE SV STARTUP COMMUNITY CO-WORKING 31
  32. 32. INTRODUCTION TO THE SV STARTUP COMMUNITY CO-WORKING Plus • Work with other startups • Build Network • Attend classes and events Minus • Pricey – Average Desk is $500/mo • Some require seed funding • Can be noisy 32
  33. 33. INTRODUCTION TO THE SV STARTUP COMMUNITY ANGELS 33
  34. 34. INTRODUCTION TO THE SV STARTUP COMMUNITY ANGELS Plus • Many do convertible notes • Great advisors • Help with further rounds Minus • Smaller • If increments of funding you don’t get a seasoned investor, things could get ugly 34
  35. 35. INTRODUCTION TO THE SV STARTUP COMMUNITY VCS 35
  36. 36. INTRODUCTION TO THE SV STARTUP COMMUNITY VCS Plus • Funding! • Great Advice • Will help with further rounds Minus • You have funding, but now you have more accountability • Lose large ownership stake... and sometimes control of your company • The clock is ticking 36
  37. 37. INTRODUCTION TO THE SV STARTUP COMMUNITY 37 TIPS FOR GETTING INVOLVED Find your people. Talk to people. Ask questions. Build your network. Find your community. Your personal brand is your net worth. Build a community. Do your research. Treat Silicon Valley as an ecosystem. Give as much as (or more than) you take. Everyone and everything is connected. Do your research. Learn as much as you can. Go to talks, go to classes, sign up for a course, read blogs online. Never stop researching. Keep on testing. Apply the scientific method to everything. Test your idea, test your interest, test your audience’s interest. It’s all about experimenting to see what works.
  38. 38. INTRODUCTION TO THE SV STARTUP COMMUNITY IT SOUNDS LIKE A LOT, BUT WE’RE A SUPPORTIVE COMMUNITY. 38
  39. 39. 39 GENERAL ASSEMBLY EST. 2011
  40. 40. INTRODUCTION TO THE SV STARTUP COMMUNITY OUR VISION We are creating a global community of individuals empowered to pursue work they love, by offering classes, workshops and full-time immersive programs on the most relevant skills of the 21st century, from web development, to design, to business fundamentals. 40
  41. 41. INTRODUCTION TO THE SV STARTUP COMMUNITY THANK YOU PEK PONPAET Email: pek@impekable.com Twitter: @pekpongpaet Drop me a note if you have any questions about GA, startup life, etc. 41
  42. 42. INTRODUCTION TO THE SV STARTUP COMMUNITY ONE MORE THING Prototyping Mobile Apps without Coding When: January 9, Saturday Where: TBD REGISTER TODAY www.generalassemb.ly/education 42
  43. 43. INTRODUCTION TO THE SV STARTUP COMMUNITY COMMON ROLES • Front-End Developer (CSS, HTML) • Back-End Developer (Ruby, Python, Java) • UX/UI Designer (inDesign, Photoshop) • Product Manager (Light frontend dev, design) • Business Development (Sales, Partnerships) • Marketing/User Acquisition (Email marketing, social media, SEO, data analytics) • Data Scientist (Hadoop, Matlab, SQL) • Sales (willingness to find and follow leads) • Community Management (Social Media) • Operations (Customer service, Office management) • Other roles depending on vertical (education, fashion) 43
  44. 44. INTRODUCTION TO THE SV STARTUP COMMUNITY APPENDIX: BLOGS TO READ • Chris Dixon — http://cdixon.org • Fred Wilson (A VC) — http://avc.com • BetaBeat — http://betabeat.com • SAI — http://businessinsider.com/sai • Paul Graham’s Essays — http://paulgraham.com • Hacker News — http://news.ycombinator.com • TechCrunch — http://techcrunch.com • General Assembly — http://generalassemb.ly/blog • Venture Hacks – http://venturehacks.com • VentureBeat - http://venturebeat.com 44
  45. 45. INTRODUCTION TO THE SV STARTUP COMMUNITY APPENDIX: NEWSLETTERS • Startup Digest — http://startupdigest.com • General Assembly — http://generalassemb.ly 45
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