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Monetizing Mobile

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Presentation Slides for MobileTechnology conference. Geared towards businesses that are interested in learning how to monetize mobile

Presentation Slides for MobileTechnology conference. Geared towards businesses that are interested in learning how to monetize mobile

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Monetizing Mobile Monetizing Mobile Presentation Transcript

  • Monetizing Mobile Pek Pongpaet
  • @pekpongpaet VP of Technology & Product Design, SpotOn Inc
  • Best Entertainment App iPadDevCamp Hackathon Chicago, May 2010
  • midVentures Hackathon Best Overall App Chicago, Sept 27, 2010
  • The Stats
  • 2 Almost years to sell 1Million iPods
  • 74 days to sell 1 Million iPhones
  • 28 days to sell 1 Million iPads http://www.businessinsider.com/apple-2-million-ipad-sales-in-context-2010-5
  • “...the iPad had cannibalized sales from laptop PCs, especially netbooks, by as much as 50%.” -Brian Dunn, CEO Best Buy http://online.wsj.com/article/SB10001424052748703376504575491533125103528.html
  • iPad Users by Gender Male Female 70 52.5 35 17.5 0 iPad http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/
  • Other Statistics http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Other Statistics • 58.0% have bachelor’s degrees or higher http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Other Statistics • 58.0% have bachelor’s degrees or higher • 44.3% with household income > $100,000 http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Other Statistics • 58.0% have bachelor’s degrees or higher • 44.3% with household income > $100,000 • 48.7% own iPod touches http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Other Statistics • 58.0% have bachelor’s degrees or higher • 44.3% with household income > $100,000 • 48.7% own iPod touches • 43.0% own iPhones http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Other Statistics • 58.0% have bachelor’s degrees or higher • 44.3% with household income > $100,000 • 48.7% own iPod touches • 43.0% own iPhones • 27.2% own Blackberry devices http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/
  • Usage
  • mobile Web accounted for mobile Web regular Web only1.26 1% percent of Web consumption in 99% the U.S. http://techcrunch.com/2010/01/05/quantcast-mobile-web-apple-android/
  • mobile Web grew 110% in the U.S. last year and 148% worldwide http://techcrunch.com/2010/01/05/quantcast-mobile-web-apple-android/
  • Apple Commands over 60% of all Mobile Web Traffic iPhone iPod touch Other 35% 41% 24% http://techcrunch.com/2010/01/05/quantcast-mobile-web-apple-android/
  • 337,360 Apps Total Apps in App Store http://148apps.biz/app-store-metrics/
  • Apple responsible for 99.4% of mobile app sales in 2009 http://arstechnica.com/apple/news/2010/01/apple-responsible-for-994-of-mobile-app-sales-in-2009.ars
  • Costs & Revenue
  • AppStore has generated more than $250 Million in Revenue http://gigaom.com/2010/01/12/the-apple-app-store-economy/
  • cost of average top-100 iphone app: $2.43 http://www.readwriteweb.com/archives/average_price_for_iphone_apps_keeps_falling.php
  • cost of the average iPad app $4.67 http://www.networkworld.com/news/2010/050310-apple-ipad-pricing-distimo.html
  • Cost of developing a mobile app: $25,000 - $250,000
  • The Stories
  • Over 7 Million Paid Downloads of iPhone/iPad apps http://www.huffingtonpost.com/2010/10/15/angry-birds-android-app-release_n_764198.html
  • Over 2 million on Android of free ad-supported version
  • TapTap Revenge Over $1Million/month http://gigaom.com/apple/tap-tap-revenge-developer-makes-1m-per-month/
  • $1Million in first 9 days
  • That’s great Pek, but how is this relevant to me
  • Amplify, Extend & Enable Existing Revenue Stream
  • Mobile For Business
  • $1 Billion in Revenue Through mobile http://www.appleinsider.com/articles/10/10/14/google_announces_1_billion_in_mobile_revenue.html
  • Revenue from ebay’s free iPhone app: $400 million http://techcrunch.com/2009/10/26/shoppers-to-spend-400-million-on-ebay-this-year-using-its-iphone-app/
  • • 8000% increase in mobile store locator traffic • 2010 February mobile sales volume up1,156 percent from 2009 http://www.mobilemarketer.com/cms/news/commerce/7564.html
  • Volkswagen iPhone app over $4 Million in Car Sales http://www.mobileinc.co.uk/2010/10/volkswagens-iphone-app-generates-4-million-in-revenue-by-simply-re-skinning-a-car-game/
  • Lextech Labs $1000 app
  • Custom Software Development
  • Cross Platform Technologies
  • + Open Source
  • Supported Devices
  • Javascript HTML CSS Ruby Python PHP
  • Native UI
  • Full Access • Camera • Accelerometer • Compass • Local File System • more
  • Titanium.UI.setBackgroundColor('#000'); var tabGroup = Titanium.UI.createTabGroup(); var win1 = Titanium.UI.createWindow({ title:'Login', backgroundColor:'#000', url:'views/login.js', barColor: '#ff9900' }); win1.open({ transition:Titanium.UI.iPhone.AnimationStyle.FLIP_FROM_LEFT });
  • var win = Titanium.UI.currentWindow; var client = Titanium.Network.createHTTPClient(); var loginButton = Titanium.UI.createButton(); loginButton.addEventListener('click', function() { client.open('POST',urlLogin); client.send(); }); win.add(loginButton); client.onreadystatechange = function() { };
  • PhoneGap
  • + Open Source
  • Supported Devices
  • Web Technologies
  • Not So Native
  • WebApp Wrapper
  • Sencha Touch HTML5 App Framework
  • blog.pekpongpaet.com
  • follow me on twitter @pekpongpaet