Lessons learned in
launching
Pinstagram in 2 days
Pek Pongpaet
Pek Pongpaet
on twitter
@pekpongpaet
impekable
Product, Design & UX
+
+ 2 days
=
over 200 million
images served
Maxed out MixPanel free
plan in 10 hours
One month later...
iPad App
Top 20 Photography &
Video App in 12 Hours
Top 20 Photography &
Video App in 12 Hours
Top 10 Photography &
Video App in 24 Hours
The Lessons
Most people cannot
envision your product
Pinstagram
Pinstagram
Be a remora
Timing
MOAR INSTAGRAM!
Press
Make it easy for the Press
Have a press kit
Press Release:
What do you get when you combine the most popular
photo sharing app Instagram, recently ac...
Have a good story
+
2 friends
+
2 friends
2 brands
+
2 friends
2 brands
2 days+
2 friends
2 brands
2 days
1 great story
+
Distribution
800,000 Apps
Lottery Ticket
BUILD A LIST
Want the iPad version?
Give us your email
List Stats
List Stats
•over 4000 emails
List Stats
•over 4000 emails
•open rate of 58%
List Stats
•over 4000 emails
•open rate of 58%
•industry avg of 16%
Measure Everything
10
Avg PageViews
Friction
scrolling > liking > commenting
100x 10x 1x
Dont hide
things
70% use portrait mode
INTERNATIONALISE
Tell people what to do
<3%
>33%
Kill Features
follow
@low_selfesteem
plz!
Like my
photo
follow
@low_selfesteem
plz!
Like me!
Like my
photo
follow
@low_selfesteem
plz!
Like me!
Follow me!
Like my
photo
follow
@low_selfesteem
plz!
Just do it
Questions?
Info
@pekpongpaet on twitter
Pictacular website
iPad App
Android App
contact: pek@impekable.com
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
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Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF

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Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF

  1. 1. Lessons learned in launching Pinstagram in 2 days Pek Pongpaet
  2. 2. Pek Pongpaet on twitter @pekpongpaet
  3. 3. impekable Product, Design & UX
  4. 4. +
  5. 5. + 2 days
  6. 6. =
  7. 7. over 200 million images served
  8. 8. Maxed out MixPanel free plan in 10 hours
  9. 9. One month later...
  10. 10. iPad App
  11. 11. Top 20 Photography & Video App in 12 Hours
  12. 12. Top 20 Photography & Video App in 12 Hours Top 10 Photography & Video App in 24 Hours
  13. 13. The Lessons
  14. 14. Most people cannot envision your product
  15. 15. Pinstagram
  16. 16. Pinstagram
  17. 17. Be a remora
  18. 18. Timing
  19. 19. MOAR INSTAGRAM!
  20. 20. Press
  21. 21. Make it easy for the Press
  22. 22. Have a press kit Press Release: What do you get when you combine the most popular photo sharing app Instagram, recently acquired by Facebook for a $1 Billion with one of the fastest growing photo sharing social network, Pinterest? If you were SIlicon Valley entrepreneurs Pek Pongpaet and Brandon Leonardo, you'd get together for the weekend and build Pinstagram, a new way to browse your Instagram photos on the web using the popular Pinterest style waterfall layout. Users of Pinstagram can sign on with their Instagram ID and immediately enjoy their Instagram feed on the desktop along with other feeds like the popular feed, their likes and more. Pinstagram also prominently features a useful search on the top, something that is buried deep within the Instagram mobile app. Pinstagram allows you to easily promote your Instagram content on Pinterest with the Pin button that lets you pin your photos on Pinterest.
  23. 23. Have a good story
  24. 24. +
  25. 25. 2 friends +
  26. 26. 2 friends 2 brands +
  27. 27. 2 friends 2 brands 2 days+
  28. 28. 2 friends 2 brands 2 days 1 great story +
  29. 29. Distribution
  30. 30. 800,000 Apps
  31. 31. Lottery Ticket
  32. 32. BUILD A LIST
  33. 33. Want the iPad version? Give us your email
  34. 34. List Stats
  35. 35. List Stats •over 4000 emails
  36. 36. List Stats •over 4000 emails •open rate of 58%
  37. 37. List Stats •over 4000 emails •open rate of 58% •industry avg of 16%
  38. 38. Measure Everything
  39. 39. 10 Avg PageViews
  40. 40. Friction scrolling > liking > commenting 100x 10x 1x
  41. 41. Dont hide things
  42. 42. 70% use portrait mode
  43. 43. INTERNATIONALISE
  44. 44. Tell people what to do
  45. 45. <3%
  46. 46. >33%
  47. 47. Kill Features
  48. 48. follow @low_selfesteem plz!
  49. 49. Like my photo follow @low_selfesteem plz!
  50. 50. Like me! Like my photo follow @low_selfesteem plz!
  51. 51. Like me! Follow me! Like my photo follow @low_selfesteem plz!
  52. 52. Just do it
  53. 53. Questions?
  54. 54. Info @pekpongpaet on twitter Pictacular website iPad App Android App contact: pek@impekable.com
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