Lessons Learned Launching Pinstagram in 2 days

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Lessons Learned in Creating and Lauching Pinstagram, the famous Pinterest + Instagram Mashup that was covered on Forbes, Fast Company, Wired, Mashable and more.

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Lessons Learned Launching Pinstagram in 2 days

  1. 1. Lessons learned in launchingPinstagram 2 days Pek Pongpaet
  2. 2. Pek Pongpaet on twitter@pekpongpaet
  3. 3. impekableProduct, Design & UX
  4. 4. +
  5. 5. + 2 days
  6. 6. =
  7. 7. over 200 million images served
  8. 8. Maxed out MixPanel free plan in 10 hours
  9. 9. One month later...
  10. 10. iPad App
  11. 11. Top 20 Photography &Video App in 12 Hours
  12. 12. Top 20 Photography &Video App in 12 HoursTop 10 Photography &Video App in 24 Hours
  13. 13. The Lessons
  14. 14. Most people cannotenvision your product
  15. 15. Pinstagram
  16. 16. Pinstagram
  17. 17. Be a remora
  18. 18. Timing
  19. 19. MOAR INSTAGRAM!
  20. 20. Press
  21. 21. Make it easy for the Press
  22. 22. Have a press kit e:Press Releas most popular combine the get when you acquired byWhat do you ram, recently st growing pp Instagph oto sharing a ith o ne of the faste ere a $1 Billion w rest? If you wFacebook for network, Pinte gpaet and Brandon socialphoto sharing trepreneurs Pek Pon uild SIlicon Valley en eekend and b d get toge ther for the w gram photos L eonardo, you brow se your Insta a new way to le waterfall Pinstagram, la r Pinterest sty sing the popu on the web u layout. Instagram ID ign on with their tagram can s ram feed on the Users of Pins y their Instag their and immedia tely enjo opular feed, eds like the p y features a g with other fe lso prominentl desktop alon a . Pinstagram buried deep li kes and more m ething that is on the top, so m allows you useful search ram mobile app. Pinstagra st within the Ins tag nt on Pintere ote your Ins tagram conte photos on to easily prom on that lets you pin your butt with the Pin Pinterest.
  23. 23. Have a good story
  24. 24. +
  25. 25. 2 friends+
  26. 26. 2 friends 2 brands+
  27. 27. 2 friends 2 brands+ 2 days
  28. 28. 2 friends 2 brands+ 2 days 1 great story
  29. 29. Distribution
  30. 30. 775,000 Apps
  31. 31. Lottery Ticket
  32. 32. BUILD A LIST
  33. 33. Measure Everything
  34. 34. 70% use portrait mode
  35. 35. INTERNATIONALISE
  36. 36. Tell people what to do
  37. 37. Kill Features
  38. 38. Just do it
  39. 39. Questions?
  40. 40. Homework@pekpongpaet on twitterhttp://bit.ly/PekMobileWorkshopPictacular websiteiPad AppAndroid App

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