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The Art Of User Engagement

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  • + guest040bcd3 guest040bcd3 9 months ago
    excellent, thank you!
  • + q8_6lly q8_6lly 10 months ago
    nice.. thank you !
    الكويت
  • + archana1372 Archana Kulshrestha 10 months ago
    Fundamental web truth that every online entrepreneur needs to learn ....nice job.
  • + sharethoughts sharethoughts 10 months ago
    Nice show thanks for sharing information
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The Art Of User Engagement - Presentation Transcript

  1. The Art of User Engagement
  2. Examples of Great Participation
  3.  
  4. How To Get Participation?
  5. Reduce Cost of Participation vs Free, but not so easy This is easy
  6. Design For Ego It’s not about you, it’s about the u ser
  7. Reputation ebay yelp
  8. Recognition yelp
  9. Popularity
  10. Ranking
  11. Relevant Metrics
    • Page Views
    • Visitors
    • Time On Site
    • Conversion Rates
    • Who’s Viewing
    • Fans / Followers
    • Comments
    • Compliments
  12. Labor Cost of Effort vs Social Cost of Not Participating
  13. Completeness
  14. Social Pressure
  15. Herd Mentality
  16. It’s easier to just follow the crowd
  17. Reciprocity
  18. You bite me, I’m gonna bite you back
  19. Commitment
  20. People are more obliged to uphold publicly made commitments
  21. Discovery
  22. The Author – Pek Pongpaet
    • User Experience, Designer / Developer
    • Human Computer Interaction
    • Entrepreneur
    • http://blog.pekpongpaet.com
  23. Sources
    • “ Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng
    • “ Crowdsourcing for Creatives” – Derek Powazek
    • “ Influence – Psychology of Persuasion” – Robert B. Cialdini
    • Photos - Flickr

+ Pek PongpaetPek Pongpaet, 10 months ago

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Tactics on How to Create Engaging Web sites and app more

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