About JWT Global ECD Unilever Brands: "Barry can do great things on tough briefs. Easy-going. Sly wit. Enormous motivation. Humble. A pleasure to work with. An ideas man who understands the world of business." (See ’Bates’ letter on hillcopy.com.)
Or as I like to say, ’Solving business problems with art.’ The work’s the thing, ROI the reason.
• Specially requested by Ogilvy Asia RCD to write Dove ’Campaign for Real Beauty’ print
• Progressed at four leading ad agencies, also adding insights from previous business career
• Versatile in Voice, Brand, Media -- Print, SM, SEO, AdWords PPC, Mobile, DM, TV VOs
• Further strengths in Financial, B2B, Tech; some Healthcare...