Your SlideShare is downloading. ×
  • Like
Gsb 611 Return Driven Strategy Presentation On Omnicom Group
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Gsb 611 Return Driven Strategy Presentation On Omnicom Group

  • 938 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
938
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
14
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. May 17, 2008
    Return Driven Strategy:
    Analysis of the Strategy and Execution of
    GSB 611
    Return Driven Strategy
    Spring 2008
    Professor Mark L. Frigo
    Professor Joel Litman
    Kellstadt Graduate School of Business
    DePaul University
    Rajarshi Das / rajarshid@yahoo.com
    Andy Deutschmann / am_deutsch@yahoo.com
    Scott Gottman / scottagottman@yahoo.com
    John Hering / jphering1@comcast.com
    Voula Moragiannis / voula.moragiannis@gmail.com
    Ryan Pearce / rpearce@williamblair.com
    Kyle Reinert / kyle_reinert@us.schindler.com
    Kurt Wunderlich / wunder26kj@yahoo.com
    Do not copy or redistribute without express written consent of Dr. Mark L. Frigo
  • 2. Video: http://www.youtube.com/watch?v=8Vx1BTBhg4c
  • 3. Omnicom Group (OMC) Overview
    “We are a strategic holding company...”
    “Our companies provide advertising, marketing and corporate communications services…”
    “We provide professional services to clients through multiple agencies operating in all major markets around the world...”
  • 4. Omnicom Group (OMC) Overview
    • #1 Media conglomerate in the world
    • 5. Formed in 1986
    • 6. 5,000 clients in 100 countries
    • 7. $15.70 billion market cap
    • 8. $12.6 billion in revenue
    • 9. 80% from Advertising & Customer Relationship Management
    • 10. 8% Domestic Growth (yoy) vs. 16% International Growth (yoy)
    • 11. Service offerings include:
    • 12. Media Advertising ❏ CRM
    • 13. Public Relations ❏ Specialty Communications
    • 14. Largest of “The Big 4”
    • 15. Omnicom, WPP, Publicis & IPG
  • Omnicom Group (OMC) Overview
  • 16. RDS Performance Profile of Omnicom (OMC)
  • 17. Commitment Tenet
    • Ethically Maximize Wealth
    • 18. Seek consistent returns through a diversified, complimentary portfolio
    • 19. Creative-centric business model backed with outstanding service quality
    • 20. Rich dividends
    • 21. $0.60 dividend
    • 22. Continuous Investment
    • 23. Skills, tools & talents
    • 24. Employees (Omnicom University)
    • 25. Communities and environments
    Off-Balance Sheet Allegations
    9/11
  • 26. Goal Tenets
    • Unmet Customer Needs
    • 27. Maintain creative talent
    • 28. 70,000 employees / Fierce competition
    • 29. CRM
    • 30. 37% of total revenue
    • 31. 14% growth from 2006
    • 32. Digital Marketing
    • 33. Industry’s largest digital holding company (Advertising Age)
    • 34. Internet, Mobile Marketing, etc
    • 35. Target Appropriate Groups
    • 36. Demographics
    • 37. Hispanics spending $1 trillion by 2010
    • 38. Target Emerging Markets
    • 39. China & India
  • Competency Tenets
    • Deliver Offerings
    • 40. Client-centric model
    • 41. Customer touch points
    • 42. Innovate Offerings
    “Great ideas are all delivered by the right person at the right time”
    - DDB CEO Chuck Brymer
    • Talent development
    • 43. Invest tools (Catalyst)
    • 44. “Disruption” (TBWA)
    • 45. Brand Offerings
    • 46. One source for all advertising and marketing needs
  • Supporting Tenets
    • Partner Deliberately
    “The future is finding the right partners and the right way to work with these partners.”
    – CEO John Wren
    • Engage Employees
    • 47. Attract, Retain, and Develop
    • 48. Omnicom University
    • 49. Advanced Management Program
    • 50. Global commitment to development
    • 51. Localization
    • 52. Balance Focus & Options
  • Top Three Risks
    • Loss of key personnel
    • 53. Loss of key clients
    • 54. Consolidation
    • 55. Reduction in client budgets
    • 56. Technology
    • 57. Shifts in viewing habits
    • 58. Mobile media
    • 59. Non-advertising revenue
    • 60. Global economics
    • 61. Regional market conditions
    • 62. Government regulations
    • 63. Exchange rates
    • 64. Political instability
  • 65.
  • 66. 3 or more pages: Bibliography, sources, research notes
    Omnicom Group. 2008. Omnicom Group, Inc. 8 May 2008. <http://www.omnicomgroup.com>
    Donald, William H. and James Peters, CFA. “Industry Surveys: Advertising”. Standard & Poor’s,
    9 August 2007. Net Advantage. DePaul University, Chicago, IL 8 May 2008. <http://www.lib.depaul.edu/>
    Donald, William H. “Global Industry Surveys: Advertising Asia”. Standard & Poor’s,
    May 2007. Net Advantage. DePaul University, Chicago, IL 8 May 2008. <http://www.lib.depaul.edu/>
     
    Donald, William H. “Global Industry Surveys: Advertising Europe”. Standard & Poor’s,
    April 2007. Net Advantage. DePaul University, Chicago, IL 8 May 2008. <http://www.lib.depaul.edu/>
     
    “HP and Omnicom enter into strategic marketing agreement”. 21 April 2008 Telecomworldwire. 27 April 2008. <http://www.m2.com>
    “Omnicom Group Inc. March 2008 Quarterly Report.” 2008. 2 May 2008. Omnicome Group Inc. <http://sec.gov>
     
    Morrissey, Brian. “What’s Driving OMC’s Digital Strategy?” 15 October 2007. AdWeek. <http://www.adweek.com>
     
    “OMD Worldwide Ranked Most Creative Media Agency in the World by the Gunn Report for Fourth Consecutive Year; Omnicom Media Group Named Most Awarded Media Holding Company”. 10 April 2008. PR Newswire, <http://www.prnewswire.com>
     
    Creamer, Matthew. “Wren Gives Omnicom Tools to Reinvent the Ad World”. 8 January 2008. Advertising Age, <http://www.adage.com>
     
    Cuneo, Alice Z. “Hewlett-Packard, BBDO Form Alliance That Goes Beyond Ads”. 21 April 2008. Advertising Age. <http://www.adage.com> 
  • 67. 3 or more pages: Bibliography, sources, research notes
    “Omnicom Expands Omnicom University’s Advanced Management Program to Asia Pacific”. 20 September 2007. PR Newswire. <http://www.prnewswire.com>
     
    Johnson, Bradley. “Omnicom Group: 2007 Year in Review”. 5 May 2008. Advertising Age. <http://www.adage.com>
    Atkinson, Claire. “Agencies in Quest for Respect”. 14 April 2003. Advertising Age. <http://www.adage.com>
    “The Industry Battles for Multinationals’ Global Accounts”. 19 March 2005. Economist. DePaul University, Chicago, IL 10 May 2008. <http://www.lib.depaul.edu/>
    “Media Perspective: Omnicom Can’t Risk Taking Its Eye Off The Media Playing Field.” 1 June 2007. Campaign. DePaul University, Chicago, IL 8 May 2008. <http://www.lib.depaul.edu/>
    Quinton, Brian. “How Bulletproof?” 1 May 2008. PRIMEDIA. DePaul University, Chicago, IL 8 May 2008. <http://www.lib.depaul.edu/>