Golf Ball Sales Presentation

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Presentation in conjunction with selling Nike One golf balls as a sales pitch to a class.

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Golf Ball Sales Presentation

  1. 1. NIKE GOLF’S ONE PLATINUM GOLF BALL Mike Ditch Jr. BU366A
  2. 2. Customer Analysis <ul><li>On-Course Golf Shops </li></ul><ul><ul><li>Local Pro Shops </li></ul></ul><ul><li>Large Retailers </li></ul><ul><ul><li>Dick’s, Golfsmith, Edwin Watts </li></ul></ul><ul><li>Target Customer </li></ul><ul><ul><li>Local Pro Shops </li></ul></ul><ul><ul><ul><li>Public Courses </li></ul></ul></ul><ul><ul><ul><li>Annually Averaging 20.000+ rounds </li></ul></ul></ul><ul><ul><ul><li>Already Has An Existing Nike Golf Account </li></ul></ul></ul>
  3. 3. The One Platinum Golf Ball <ul><li>First ball to maximize the use of large headed drivers </li></ul><ul><li>#2 golf ball used on the PGA Tour & #3 golf ball used on the European Tour </li></ul><ul><li>Ball played by Tiger Woods </li></ul>
  4. 4. Features of the One Platinum <ul><li>Soft density core </li></ul><ul><ul><li>Helps improve ball speed off the driver </li></ul></ul><ul><li>Inner Cover </li></ul><ul><ul><li>Reduces spin off the driver </li></ul></ul><ul><li>Middle Cover </li></ul><ul><ul><li>Improves control with mid-irons </li></ul></ul><ul><li>Outer Cover </li></ul><ul><ul><li>Improved feel & spin </li></ul></ul>
  5. 5. Advantages of the One Platinum <ul><li>Superior Distance </li></ul><ul><ul><li>Longer than ProV1 & HX Tour </li></ul></ul><ul><li>Great Feel </li></ul><ul><ul><li>Spin Amounts Equal to ProV1 & HX Tour </li></ul></ul><ul><li>Excellent for Windy Conditions </li></ul><ul><ul><li>Dimple Design not found in ProV1 & HX Tour </li></ul></ul><ul><li>Engineered For Today’s Technology </li></ul><ul><ul><li>Ball Design & Clubhead Design </li></ul></ul>
  6. 6. Benefits of One Platinum <ul><li>Improves Scores </li></ul><ul><ul><li>Increase in Distance and Accuracy </li></ul></ul><ul><li>Status Symbol </li></ul><ul><ul><li>Play the Same Ball Tiger Woods Plays! </li></ul></ul><ul><li>Cutting Edge Technology </li></ul><ul><ul><li>Newest Premium Ball on Market </li></ul></ul>
  7. 7. Marketing Plan <ul><li>Nike Golf & Tiger Woods </li></ul><ul><ul><li>Mass Advertising with Tiger </li></ul></ul><ul><li>Nike Apparel </li></ul><ul><ul><li>Hats with the One Logo on Them </li></ul></ul><ul><li>2 Ball Demo Packs </li></ul><ul><ul><li>Get the Product into Consumers’ Bags </li></ul></ul>
  8. 8. Customer Benefits <ul><li>#1 Nike Golf Ball </li></ul><ul><ul><li>#2 Used Golf Ball on the PGA Tour </li></ul></ul><ul><li>More Options </li></ul><ul><ul><li>Meet Consumers’ Need </li></ul></ul><ul><li>Premium Product </li></ul><ul><ul><li>Boosts Image of Golf Shop </li></ul></ul><ul><li>Personalization Options </li></ul><ul><ul><li>Great for Course Logos or Tourney Packages </li></ul></ul>
  9. 9. Business Proposition <ul><li>Purchase Requirements </li></ul><ul><ul><li>Dozens are Sold in Boxes of 24 & 48 </li></ul></ul><ul><ul><li>Can Meet Specific Quantity Needs </li></ul></ul><ul><li>Financing Options </li></ul><ul><ul><li>Nike Golf Policy of 20/10% & Net 60 </li></ul></ul><ul><ul><li>Most Accommodating Policy </li></ul></ul><ul><li>Shipping </li></ul><ul><ul><li>Ground Shipping via FedEx </li></ul></ul><ul><ul><li>Paid By Customer </li></ul></ul><ul><ul><li>Express Delivery Available upon Request </li></ul></ul>
  10. 10. Business Proposition Cont. <ul><li>Pricing Strategy </li></ul><ul><ul><li>MSRP: $49.95/dozen </li></ul></ul><ul><ul><li>Avg. Price: $42.95/dozen </li></ul></ul><ul><ul><li>Lowest Ad Price: $39.95/dozen </li></ul></ul><ul><ul><li>Cost: $28.50/dozen </li></ul></ul><ul><li>Customization Requirements </li></ul><ul><ul><li>Minimum of 6 dozen </li></ul></ul><ul><ul><li>Allow 2-3 Weeks extra for Delivery </li></ul></ul>
  11. 11. Summary <ul><li>Nike Golf’s #1 Golf Ball Produced </li></ul><ul><li>Played By Tiger Woods </li></ul><ul><li>#2 On PGA Tour in Usage </li></ul><ul><li>Great Margins/Markup Opportunity </li></ul>Mike Ditch Jr. 17000 Swoosh Drive Beaverton, OR 97076 Cell: 785.555.1112 Fax: 785.555.1122 Email: nikeseller13@nike.com Http://www.nikegolf.com The goal of Nike Golf is to provide high-quality products in a cost-driven market to customers around the world.

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