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Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
Golf Ball Sales Presentation
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Golf Ball Sales Presentation

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Presentation in conjunction with selling Nike One golf balls as a sales pitch to a class.

Presentation in conjunction with selling Nike One golf balls as a sales pitch to a class.

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  1. NIKE GOLF’S ONE PLATINUM GOLF BALL Mike Ditch Jr. BU366A
  2. Customer Analysis <ul><li>On-Course Golf Shops </li></ul><ul><ul><li>Local Pro Shops </li></ul></ul><ul><li>Large Retailers </li></ul><ul><ul><li>Dick’s, Golfsmith, Edwin Watts </li></ul></ul><ul><li>Target Customer </li></ul><ul><ul><li>Local Pro Shops </li></ul></ul><ul><ul><ul><li>Public Courses </li></ul></ul></ul><ul><ul><ul><li>Annually Averaging 20.000+ rounds </li></ul></ul></ul><ul><ul><ul><li>Already Has An Existing Nike Golf Account </li></ul></ul></ul>
  3. The One Platinum Golf Ball <ul><li>First ball to maximize the use of large headed drivers </li></ul><ul><li>#2 golf ball used on the PGA Tour & #3 golf ball used on the European Tour </li></ul><ul><li>Ball played by Tiger Woods </li></ul>
  4. Features of the One Platinum <ul><li>Soft density core </li></ul><ul><ul><li>Helps improve ball speed off the driver </li></ul></ul><ul><li>Inner Cover </li></ul><ul><ul><li>Reduces spin off the driver </li></ul></ul><ul><li>Middle Cover </li></ul><ul><ul><li>Improves control with mid-irons </li></ul></ul><ul><li>Outer Cover </li></ul><ul><ul><li>Improved feel & spin </li></ul></ul>
  5. Advantages of the One Platinum <ul><li>Superior Distance </li></ul><ul><ul><li>Longer than ProV1 & HX Tour </li></ul></ul><ul><li>Great Feel </li></ul><ul><ul><li>Spin Amounts Equal to ProV1 & HX Tour </li></ul></ul><ul><li>Excellent for Windy Conditions </li></ul><ul><ul><li>Dimple Design not found in ProV1 & HX Tour </li></ul></ul><ul><li>Engineered For Today’s Technology </li></ul><ul><ul><li>Ball Design & Clubhead Design </li></ul></ul>
  6. Benefits of One Platinum <ul><li>Improves Scores </li></ul><ul><ul><li>Increase in Distance and Accuracy </li></ul></ul><ul><li>Status Symbol </li></ul><ul><ul><li>Play the Same Ball Tiger Woods Plays! </li></ul></ul><ul><li>Cutting Edge Technology </li></ul><ul><ul><li>Newest Premium Ball on Market </li></ul></ul>
  7. Marketing Plan <ul><li>Nike Golf & Tiger Woods </li></ul><ul><ul><li>Mass Advertising with Tiger </li></ul></ul><ul><li>Nike Apparel </li></ul><ul><ul><li>Hats with the One Logo on Them </li></ul></ul><ul><li>2 Ball Demo Packs </li></ul><ul><ul><li>Get the Product into Consumers’ Bags </li></ul></ul>
  8. Customer Benefits <ul><li>#1 Nike Golf Ball </li></ul><ul><ul><li>#2 Used Golf Ball on the PGA Tour </li></ul></ul><ul><li>More Options </li></ul><ul><ul><li>Meet Consumers’ Need </li></ul></ul><ul><li>Premium Product </li></ul><ul><ul><li>Boosts Image of Golf Shop </li></ul></ul><ul><li>Personalization Options </li></ul><ul><ul><li>Great for Course Logos or Tourney Packages </li></ul></ul>
  9. Business Proposition <ul><li>Purchase Requirements </li></ul><ul><ul><li>Dozens are Sold in Boxes of 24 & 48 </li></ul></ul><ul><ul><li>Can Meet Specific Quantity Needs </li></ul></ul><ul><li>Financing Options </li></ul><ul><ul><li>Nike Golf Policy of 20/10% & Net 60 </li></ul></ul><ul><ul><li>Most Accommodating Policy </li></ul></ul><ul><li>Shipping </li></ul><ul><ul><li>Ground Shipping via FedEx </li></ul></ul><ul><ul><li>Paid By Customer </li></ul></ul><ul><ul><li>Express Delivery Available upon Request </li></ul></ul>
  10. Business Proposition Cont. <ul><li>Pricing Strategy </li></ul><ul><ul><li>MSRP: $49.95/dozen </li></ul></ul><ul><ul><li>Avg. Price: $42.95/dozen </li></ul></ul><ul><ul><li>Lowest Ad Price: $39.95/dozen </li></ul></ul><ul><ul><li>Cost: $28.50/dozen </li></ul></ul><ul><li>Customization Requirements </li></ul><ul><ul><li>Minimum of 6 dozen </li></ul></ul><ul><ul><li>Allow 2-3 Weeks extra for Delivery </li></ul></ul>
  11. Summary <ul><li>Nike Golf’s #1 Golf Ball Produced </li></ul><ul><li>Played By Tiger Woods </li></ul><ul><li>#2 On PGA Tour in Usage </li></ul><ul><li>Great Margins/Markup Opportunity </li></ul>Mike Ditch Jr. 17000 Swoosh Drive Beaverton, OR 97076 Cell: 785.555.1112 Fax: 785.555.1122 Email: nikeseller13@nike.com Http://www.nikegolf.com The goal of Nike Golf is to provide high-quality products in a cost-driven market to customers around the world.

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