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Golf Ball Sales Presentation

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Presentation in conjunction with selling Nike One golf balls as a sales pitch to a class.

Presentation in conjunction with selling Nike One golf balls as a sales pitch to a class.

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Transcript

  • 1. NIKE GOLF’S ONE PLATINUM GOLF BALL Mike Ditch Jr. BU366A
  • 2. Customer Analysis
    • On-Course Golf Shops
      • Local Pro Shops
    • Large Retailers
      • Dick’s, Golfsmith, Edwin Watts
    • Target Customer
      • Local Pro Shops
        • Public Courses
        • Annually Averaging 20.000+ rounds
        • Already Has An Existing Nike Golf Account
  • 3. The One Platinum Golf Ball
    • First ball to maximize the use of large headed drivers
    • #2 golf ball used on the PGA Tour & #3 golf ball used on the European Tour
    • Ball played by Tiger Woods
  • 4. Features of the One Platinum
    • Soft density core
      • Helps improve ball speed off the driver
    • Inner Cover
      • Reduces spin off the driver
    • Middle Cover
      • Improves control with mid-irons
    • Outer Cover
      • Improved feel & spin
  • 5. Advantages of the One Platinum
    • Superior Distance
      • Longer than ProV1 & HX Tour
    • Great Feel
      • Spin Amounts Equal to ProV1 & HX Tour
    • Excellent for Windy Conditions
      • Dimple Design not found in ProV1 & HX Tour
    • Engineered For Today’s Technology
      • Ball Design & Clubhead Design
  • 6. Benefits of One Platinum
    • Improves Scores
      • Increase in Distance and Accuracy
    • Status Symbol
      • Play the Same Ball Tiger Woods Plays!
    • Cutting Edge Technology
      • Newest Premium Ball on Market
  • 7. Marketing Plan
    • Nike Golf & Tiger Woods
      • Mass Advertising with Tiger
    • Nike Apparel
      • Hats with the One Logo on Them
    • 2 Ball Demo Packs
      • Get the Product into Consumers’ Bags
  • 8. Customer Benefits
    • #1 Nike Golf Ball
      • #2 Used Golf Ball on the PGA Tour
    • More Options
      • Meet Consumers’ Need
    • Premium Product
      • Boosts Image of Golf Shop
    • Personalization Options
      • Great for Course Logos or Tourney Packages
  • 9. Business Proposition
    • Purchase Requirements
      • Dozens are Sold in Boxes of 24 & 48
      • Can Meet Specific Quantity Needs
    • Financing Options
      • Nike Golf Policy of 20/10% & Net 60
      • Most Accommodating Policy
    • Shipping
      • Ground Shipping via FedEx
      • Paid By Customer
      • Express Delivery Available upon Request
  • 10. Business Proposition Cont.
    • Pricing Strategy
      • MSRP: $49.95/dozen
      • Avg. Price: $42.95/dozen
      • Lowest Ad Price: $39.95/dozen
      • Cost: $28.50/dozen
    • Customization Requirements
      • Minimum of 6 dozen
      • Allow 2-3 Weeks extra for Delivery
  • 11. Summary
    • Nike Golf’s #1 Golf Ball Produced
    • Played By Tiger Woods
    • #2 On PGA Tour in Usage
    • Great Margins/Markup Opportunity
    Mike Ditch Jr. 17000 Swoosh Drive Beaverton, OR 97076 Cell: 785.555.1112 Fax: 785.555.1122 Email: nikeseller13@nike.com Http://www.nikegolf.com The goal of Nike Golf is to provide high-quality products in a cost-driven market to customers around the world.