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Marketing Plan Presentation

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A marketing plan for a start up coffee shop in Topeka, KS.

A marketing plan for a start up coffee shop in Topeka, KS.

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Transcript

  • 1. Joe Vagabond’s
    Coffee Shop
  • 2. Situation Description
    JV’s
    Coffee Shop
  • 3. Situation Description (cont.)
    JV’s
    Coffee Shop
  • 4. Situation Description (cont.)
    JV’s
    Coffee Shop
  • 5. Objectives
    JV’s
    Coffee Shop
  • 6. Market Segmentation
    Shawnee Heights High School
    JV’s
    Coffee Shop
  • 7. Market Segmentation (cont.)
    Highland Park High School
    JV’s
    Coffee Shop
  • 8. Market Segmentation (cont.)
    JV’s
    Coffee Shop
  • 9. Marketing Mix (Product)
    JV’s
    Coffee Shop
  • 10. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 11. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 12. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 13. Marketing Mix (Price)
    JV’s
    Coffee Shop
  • 14. Marketing Mix (Place)
    JV’s
    Coffee Shop
  • 15. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 16. Marketing Mix (Promotion)
    JV’s
    Coffee Shop
  • 17. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 18. Marketing Mix (cont.)
    JV’s
    Coffee Shop
  • 19. Budget Forecasting
    JV’s
    Coffee Shop
  • 20. Budget Forecasting
    JV’s
    Coffee Shop
  • 21. Budget Forecasting (cont.)
    May-August Budget
    JV’s
    Coffee Shop
  • 22. Budget Forecasting (cont.)
    JV’s
    Coffee Shop
  • 23. Recommendations
    JV’s
    Coffee Shop

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