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1InSites Consulting beliefs - © 2010
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©InSitesConsulting
Nice to meet you.
2InSites Consulting beliefs - © 2010
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©InSitesConsulting
It is time to re-invent
marketing.
Bec...
3InSites Consulting beliefs - © 2010
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©InSitesConsulting
NEW MASS MEDIA AVAILABLE TO EVERY CONS...
4InSites Consulting beliefs - © 2010
[client
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©InSitesConsulting
Conversations and stories at the core ...
5InSites Consulting beliefs - © 2010
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©InSitesConsulting
Our belief is so strong that we wrote ...
6InSites Consulting beliefs - © 2010
[client
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©InSitesConsulting
We know things are changing, but do no...
7InSites Consulting beliefs - © 2010
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©InSitesConsulting
Yet these companies believe in our vis...
8InSites Consulting beliefs - © 2010
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©InSitesConsulting
How we see marketing.
Consumer connect...
9InSites Consulting beliefs - © 2010
[client
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©InSitesConsulting
Are you connected to today’s consumers...
10InSites Consulting beliefs - © 2010
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©InSitesConsulting
i• den• ti• fi• ca• tion
[ahy-den-tuh...
11InSites Consulting beliefs - © 2010
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©InSitesConsulting
Both are that important that we wrote...
12InSites Consulting beliefs - © 2010
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©InSitesConsulting
Leveraging
innovation
success
Increas...
13InSites Consulting beliefs - © 2010
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©InSitesConsulting
Sensing
1. Observe
Insighting / ideat...
14InSites Consulting beliefs - © 2010
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©InSitesConsulting
We need to
take research forward.
Or ...
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[client
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©InSitesConsulting
1) CONNECT WITH THE MULTI-FACETED CONSUMER
2) KEEP AN ONGOING DIALOGUE W...
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[client
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©InSitesConsulting
Methods embracing conversations.
Enabling to connect with the hybrid con...
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[client
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[client
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©InSitesConsulting
Methods embracing conversations.
Engaging consumers is key.
Our TalktoCh...
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[client
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©InSitesConsulting
Methods embracing conversations.
Our ForwaR&D lab is crafting the future...
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[client
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©InSitesConsulting
From research to consulting.
We offer pure consulting next to research s...
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[client
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©InSitesConsulting
From execution to change agent.
Going forward means redefining our role ...
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[client
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©InSitesConsulting
Working with us.
Some other things you might
need to know.
22InSites Consulting beliefs - © 2010
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©InSitesConsulting
Started in 1997 as spin-off of Vleric...
23InSites Consulting beliefs - © 2010
[client
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©InSitesConsulting
104 passionate and slightly crazy peo...
24InSites Consulting beliefs - © 2010
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©InSitesConsulting
Online focus, global reach, local con...
25InSites Consulting beliefs - © 2010
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©InSitesConsulting
Let’s talk.
Kristof De Wulf
Managing ...
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Nice to meet you

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Transcript of "Nice to meet you"

  1. 1. 1InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Nice to meet you.
  2. 2. 2InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting It is time to re-invent marketing. Because power has shifted to the consumer.
  3. 3. 3InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting NEW MASS MEDIA AVAILABLE TO EVERY CONSUMER TURNING WORD-OF-MOUTH INTO WORLD-OF-MOUTH CONSUMERS TRUST EACH OTHER MOST SHIFTING POWER FROM MARKETERS TO CONSUMERS MAKING IT THEIR BRAND, NOT YOURS SO INVOLVE THEM IN WHAT YOU ARE DOING AND LEARN HOW TO LET GO Power has shifted to the consumer. Get used to it and understand how to lead instead of how to control.
  4. 4. 4InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Conversations and stories at the core of ‘new marketing’. Embracing them in a smart way as the major source of business growth. So what does it take to … generate new consumer insights? … build brand equity? … drive adoption and diffusion of innovations? … protect & grow customer loyalty?
  5. 5. 5InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Our belief is so strong that we wrote a book about it. Seth Godin about our book: “This is the new conventional wisdom. Use it or lose!”
  6. 6. 6InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting We know things are changing, but do not (know how to) act upon it. Most marketers and companies are not ready for the marketing revolution.
  7. 7. 7InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Yet these companies believe in our vision. And have helped us grow at 35% per year over the last 7 years. Fast moving consumer goods & retail AB InBev I Albert Heijn I A.S. Watson I Beiersdorf I C&A I Cadbury I Campbell Foods I C1000 I Carlsberg I Carrefour I Chiquita I Coca-Cola I Colruyt I Danone I Delhaize I Diageo I Dr Oetker I eBay I Ferrero I Gamma I Givaudan I Heineken I Heinz I Henkel I Kellogg’s I Kraft I Lukoil I McDonald’s I Nestlé I PepsiCo I Philip Morris I P&G I Reckitt Benckiser I Red Bull I Sara Lee I Schweppes I Tivall I Unilever I 3 Suisses Healthcare AstraZeneca I Baxter I Bristol-Myers Squibb I GSK I Intervet I Johnson & Johnson I Lilly I Merck Serono I MSD I Pfizer I Schering I UCB I Wyeth Media Google I MTV Networks I Q-Music I RTL I SBS I Sony I Truvo I Vacature I VMM I VRT I Yahoo! Travel & leisure Air France - KLM I ANWB I BMW I Bridgestone I CenterParcs I Daimler Chrysler I De Lijn I DHL I Eurostar I Fedex I General Motors I Goodyear I LEGO I Mio Tech I Nearly New Car I Novotel I Renault I Sky Team I Thomas Cook I Toyota I Transavia IVolkswagen AG I Yamaha Motor Europe Telco & technology Belgacom I Mobistar I Nokia I Panasonic I Philips I Pioneer I Playstation I Skype I Sony I Telenet I VMM I Vodafone I VRT Financial services ABN Amro I BNP Paribas Fortis I Citibank I Dexia I Electrabel I ING I MasterCard I PayPal I Rabobank I US Bank
  8. 8. 8InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting How we see marketing. Consumer connections driving conversations and, ultimately, business.
  9. 9. 9InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Are you connected to today’s consumers? 2 out of 3 marketers are disconnected from their target group, check out whether you are: www.insites-consulting.com/meetthejonesestest.
  10. 10. 10InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting i• den• ti• fi• ca• tion [ahy-den-tuh-fi-key-shuhn,] noun The convergence of brand's values with that of the person, and the degree to which the brand is regarded as having personal relevance. Typically represented by concentric circles moving closer. You Brand And are consumers connected to your brand? Consumers identifying with your brand are convinced it is worth actively supporting and defending it.
  11. 11. 11InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Both are that important that we wrote a second book. How to connect with future generations and why they identify with brands. Coolness. Realness. Uniquenes. Self-identification. Happiness.
  12. 12. 12InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Leveraging innovation success Increasing customer satisfaction & loyalty Building successful brands & advertising Connect Connecting at the core, conversations driving success. Is what you are doing conversation worthy?
  13. 13. 13InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Sensing 1. Observe Insighting / ideating 2. Facilitate Connecting 3. Join Leveraging on conversations & stories. First start listening. Then think about facilitating. Joining is the ultimate step.
  14. 14. 14InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting We need to take research forward. Or deny that marketing will never be the same again.
  15. 15. 15 [client logo] [client logo] ©InSitesConsulting 1) CONNECT WITH THE MULTI-FACETED CONSUMER 2) KEEP AN ONGOING DIALOGUE WITH CONSUMERS 3) BRING THEM INTO YOUR REALITY Taking research forward is serious business. It means 3 different things to us, all of which are important for the future.
  16. 16. 16 [client logo] [client logo] ©InSitesConsulting Methods embracing conversations. Enabling to connect with the hybrid consumer. Always-on with the rational, emotional, subconscious, and social consumer.
  17. 17. 17 [client logo] [client logo] ©InSitesConsulting Methods embracing conversations. Engaging consumers is key. Our TalktoChange community helps you connect with consumers in 37 countries.
  18. 18. 18 [client logo] [client logo] ©InSitesConsulting Methods embracing conversations. Our ForwaR&D lab is crafting the future. More than 10 industry awards in just 2 years from all over the world.
  19. 19. 19 [client logo] [client logo] ©InSitesConsulting From research to consulting. We offer pure consulting next to research solutions. Helping you in building brand identification and in being conversation-ready.
  20. 20. 20 [client logo] [client logo] ©InSitesConsulting From execution to change agent. Going forward means redefining our role as an agency. Inspiring, training, coaching, and facilitating.
  21. 21. 21 [client logo] [client logo] ©InSitesConsulting Working with us. Some other things you might need to know.
  22. 22. 22InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Started in 1997 as spin-off of Vlerick Management School. We still keep tight relationships with academics all over the world.
  23. 23. 23InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting 104 passionate and slightly crazy people across 5 offices. Openness, dedication, passion, and forward thinking are at our core.
  24. 24. 24InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Online focus, global reach, local consumer connections. Because we believe this is the future of research.
  25. 25. 25InSites Consulting beliefs - © 2010 [client logo] [client logo] ©InSitesConsulting Let’s talk. Kristof De Wulf Managing partner kristof.dewulf@insites.eu Tel. +32 9 269.15.03 Mobile +32 496 23.29.20 Ghent I Rotterdam I London I Geneva I Paris
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