What will be the true gold in market research? Ideas & people!Why?Because this industry is changing at an amazing speedHow do these people need to look like?Like Sergio Herman!Why? 10 characteristics
Live and breathe the passion for market research
Challenge current thinking and go where no-one else has gone before!
Have respect for our critical resources: the consumer
Understand how to fuse research methods and techniques for extra added value
Care for details in all phases of a research project
Understand and capture moments of truth
Share key values with colleagues, suppliers and clients for better performance
Define goals that go beyond your own boundaries
Work together to accomplish these goals
And have an open spirit
Do you have what it takes? Talk to us!
The marketing researcher of the future Spearheads 2010-2015