The Rise of the Personal Intelligent Search Agent
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Ward Tongen discusses the rise of the Personal Intelligent Search Agents-software that finds information for you, acts autonomously, has intelligence and can learn, improving its performance in executing its tasks.
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The Rise of the Personal Intelligent Search Agent
- 1. The Rise of the Personal Intelligent Search Agent Presented by Ward Tongen
- 2. A Top Trend in 2011? In 2011 a new breed of search agent will develop that will enable the search savvy to get relevant information faster and in a format compatible for use in a predetermined way. This is important because search tools and search engine results real estate changes rapidly - how can we get in front of people that adopt these emerging tools? What does this mean to you? - Adapt or perish.
- 3. What is a Personal Intelligent Search Agent? Intelligent Agents can generally be defined as software programs, which assist their user and act on his/her behalf: a computer program which: Helps users in news-gathering, scheduling and personal research May act autonomously and on its own initiative Has artificial intelligence (AI) and can learn Improves its performance in executing its tasks over time.
- 4. Who is searching? What are they searching for? Where are they searching? When do they search? How do the search? Why do they search?
- 5. What we know about Search Engines They try to give us relevant results very quickly at anytime we want. Some search engines are broad (Google) and some are specific (Wolfram) They search many things - some things better than others: text, images, video, blogs, books, news, places, events, etc.
- 6. What the Search Engines know about us Who we are & who we like What we like Where we are Why we are searching
- 8. New forms of searching are emerging Audio search (Shazam and SoundHound) Image-recognition search (Google Googles, TinEye) Location-based search (Foursquare, Google Maps) Social search (Facebook, Twitter) Barcode QR Code search (RedLaser, Barcode Hero) Realtime search (Twitter, Google News) Suggestive search (Netflix, Hunch) “Experiential Search” (Qwiki)
- 10. Here are the 3 things you need to remember... 1.Find out what your target audience needs or wants. 2.Get in front of that within the search tools they use. 3.The only thing that never changes is... Change.
- 11. Discussion: What elements would a personal intelligent search agent (PISA) have? Searching Search Engine Results Privacy
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- Search Engine Evolution\nGoogle: Enhanced SERP, Algorithms, Preview, Google Instant, sentiment analysis, realtime search (twitter), definitions, Image search, places search\nMSN -. BING + Yahoo\n\nSearching \nPeople, places, events\nAlerts as it happens\nDecision engines - recommendations, crowd sourcing, etc.\nDynamically use the best search engines (like Dogpile) based on user intent\n\nSearch engine results\nPaper.li - personalized newspaper\nAugmented reality\nGoogle translation (obtain search results in any language)\nDeliver time/date-based results (weather or traffic report in the morning)\nSearch result curation - preservation, archiving and maintenance of digital assets (like Delicious bookmarking)\nA personal agent could distribute information as well as collect it for us - automated social media posting & curation\n\nPrivacy\nCertain privacy protections - it’s a search agent not you. Depersonalized and controlled profile\n\nBeyond 2011?\nRobots?\n