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Travelclick   2010 Budget Checklist
 

Travelclick 2010 Budget Checklist

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    Travelclick   2010 Budget Checklist Travelclick 2010 Budget Checklist Document Transcript

    • 2010 Budget Checklist As you close out this year and prepare for 2010, use this checklist to assist in your hotel budget planning. Internet Bookings – target up to 40% of bookings ‰ Design – look to refresh your site if it is over 2 years old. Demand a robust content management system where you can make copy and image edits on your own without paying a third party. ‰ Search Marketing – ongoing campaigns that is the most cost effective for driving qualified traffic to your site. ‰ Dynamic Booking Engine – budget and plan for implementing or upgrading your primary conversion tool on the web. ‰ Email Marketing – if you don’t have internal resources, budget for full-service campaign management to keep your hotel top of mind with your best guests. ‰ Social Networking – put money aside for some creative viral marketing applications that can create buzz and generate traffic. ‰ Monitoring – plan for tools that can track the success of your online marketing and validate your spend. Travel Agent Business – reach the world’s travel agents at the point of sale ‰ GDS Connectivity – get a central reservation system that provides high value, seamless connectivity to ensure your inventory is loaded and available in all GDS. ‰ Priority Placement/GDS Media – 98% of agent’s bookings are from the first screen, so plan for prime placement, near or at the top to ensure visibility. Consider annual or seasonal/need period campaigns. ‰ Consortia – optimize your exposure by partnering with key programs. ‰ Agent Marketing – put some dollars behind direct mail and guerilla marketing to build agent relationships with your property and support online efforts. ‰ Market Intelligence – budget to benchmark your performance and identify opportunities for new 2010 revenue with reports on your position versus your competition. ‰ Monitoring – plan for tools that can track the success of your online marketing and validate your spend. Rich-Media – differentiates your property ‰ Video – invest in the 360 tours and online video that differentiate your property — plus tools to manage and distribute them. Guests like to see what they get. You can leverage these videos on social networks as well. ‰ Photography – if you do not have rich property and room photography, get it this year! You can use these across all marketing materials and it will make a difference on your website as you encourage guests to upsell to higher rate rooms. TRAVELCLICK® Global Offices Baltimore, Barcelona, Chicago, Dubai, Houston, Melbourne, Phoenix, Shanghai, Tokyo, MD USA Spain IL USA UAE TX USA Australia AZ USA China Japan + 1 410 951 3220 + 34 93 520 80 08 + 1 847 585 5000 + 971 4 434 5181 + 1 281 846 7000 + 61 3 9699 9969 + 1 623 466 6600 + 86 21 6137 6108 + 81 3 5772 3060 © 2009 TRAVELCLICK. All rights reserved. TRAVELCLICK is a registered trademark of TRAVELCLICK Inc. www.TRAVELCLICK.net