• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Travelclick   2010 Budget Checklist

Travelclick 2010 Budget Checklist






Total Views
Views on SlideShare
Embed Views



2 Embeds 5

http://www.linkedin.com 4
http://www.lmodules.com 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Travelclick   2010 Budget Checklist Travelclick 2010 Budget Checklist Document Transcript

    • 2010 Budget Checklist As you close out this year and prepare for 2010, use this checklist to assist in your hotel budget planning. Internet Bookings – target up to 40% of bookings ‰ Design – look to refresh your site if it is over 2 years old. Demand a robust content management system where you can make copy and image edits on your own without paying a third party. ‰ Search Marketing – ongoing campaigns that is the most cost effective for driving qualified traffic to your site. ‰ Dynamic Booking Engine – budget and plan for implementing or upgrading your primary conversion tool on the web. ‰ Email Marketing – if you don’t have internal resources, budget for full-service campaign management to keep your hotel top of mind with your best guests. ‰ Social Networking – put money aside for some creative viral marketing applications that can create buzz and generate traffic. ‰ Monitoring – plan for tools that can track the success of your online marketing and validate your spend. Travel Agent Business – reach the world’s travel agents at the point of sale ‰ GDS Connectivity – get a central reservation system that provides high value, seamless connectivity to ensure your inventory is loaded and available in all GDS. ‰ Priority Placement/GDS Media – 98% of agent’s bookings are from the first screen, so plan for prime placement, near or at the top to ensure visibility. Consider annual or seasonal/need period campaigns. ‰ Consortia – optimize your exposure by partnering with key programs. ‰ Agent Marketing – put some dollars behind direct mail and guerilla marketing to build agent relationships with your property and support online efforts. ‰ Market Intelligence – budget to benchmark your performance and identify opportunities for new 2010 revenue with reports on your position versus your competition. ‰ Monitoring – plan for tools that can track the success of your online marketing and validate your spend. Rich-Media – differentiates your property ‰ Video – invest in the 360 tours and online video that differentiate your property — plus tools to manage and distribute them. Guests like to see what they get. You can leverage these videos on social networks as well. ‰ Photography – if you do not have rich property and room photography, get it this year! You can use these across all marketing materials and it will make a difference on your website as you encourage guests to upsell to higher rate rooms. TRAVELCLICK® Global Offices Baltimore, Barcelona, Chicago, Dubai, Houston, Melbourne, Phoenix, Shanghai, Tokyo, MD USA Spain IL USA UAE TX USA Australia AZ USA China Japan + 1 410 951 3220 + 34 93 520 80 08 + 1 847 585 5000 + 971 4 434 5181 + 1 281 846 7000 + 61 3 9699 9969 + 1 623 466 6600 + 86 21 6137 6108 + 81 3 5772 3060 © 2009 TRAVELCLICK. All rights reserved. TRAVELCLICK is a registered trademark of TRAVELCLICK Inc. www.TRAVELCLICK.net