Social media & your job search
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Social media & your job search






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Social media & your job search Social media & your job search Presentation Transcript

  • Social Media & Your Job Search
  • Social Media is used by hiring professionals
    83% of companies hiring in 2010 used social networking sites to find and attract employees
    78% use LinkedIn
    55% use Facebook
    45% use Twitter
    Jobvite 2010 Social Recruitment Survey, available at, accessed at 2:59pm, June 6, 2010
  • Rules of the internet
    Rule #1: The Internet is forever
    Rule #2: You are easy to find
    Rule #2a: But you don’t stick out
  • You are a product – market yourself!
    1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”)
    2: Use different media to attract different people
    Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.
  • Personal Marketing doesn’t mean be boring
    Combine your personal posts with professional ones
    Don’t be one dimensional
    Don’t be forgettable
  • Use Common Sense
    Don’t swear, tell bad jokes, etc.
    Grammar and proofreading matter
    Shy away from politics and religion
    32% of employers reported they always searched candidates online profiles, 38% said they occasionally do.
    Jobvite, supra
  • Are the rules different for lawyers?
    Legal profession is a conservative one that is resistant to change.
    Most hiring partners are older and less like to be hyper-plugged in.
    Many non-profit groups are likely to be leveraging the internet to stretch limited resources.
    You need to be appealing to both sets of people
  • Your Toolbox
  • Email
    AOL is ancient history, Hotmail is outdated, Gmail is today.
    Studies show that people judge your by your email domain
    Have a professional email address = bad = good
  • RSS Feed
    You will need information and a great deal of it
    You will need to have it easy to access and organize
    RSS feeds make this task easy
    Google Reader
  • RSS feeds, continued
    RSS readers allow you to read blogs, websites, twitter feeds, etc all in one place
  • Who are you?
  • Facebook and LinkedIn
    In This corner. . . .
    . . . And in this corner
  • Facebook
    Generally more social and less professional
    1 in 13 people on earth have a Facebook page
    In the United States, over 70% of internet users have a Facebook page.
    Internationally, Facebook is more likely to be viewed as a professional networking site like LinkedIn
    Because LinkedIn is not as big internationally, Facebook remains the professional network of choice overseas.
  • Your Facebook Profile
  • 1: Make sure you have a professional picture
    This is ok, but probably should be more formal
  • 2: Give lots of detailed information about your work and
    education history
  • 3: Get rid of your college party pictures
    If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it
  • 4: Use your privacy settings
  • “Everyone” = your boss
  • 5: PROOFREAD!!!!
  • Your LinkedIn Profile
  • Use LinkedIn to your advantage
    Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.
    Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc.
  • Complete the LinkedIn profile
    Linked in tells you how “complete” your profile is…
    …and how to complete it
  • Get Recommended!!!
    It is so easy employers may think less of you if you do not get recommended
    Click on the “Get Recommended” button
  • Click on “asked to be endorsed”
    Or, click on “manage” to see and follow up with previous requests
  • Recommendations are asked through a simple messaging interface
  • Creating your network
  • Like it!
    - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are.
    - Use your likes, groups, etc to create a network of your interests
  • If you stalk them, they will come
    Don’t be afraid to “Friend” the people you look up to and want to work with
    Obviously, since Facebook is a more informal and personal site, some common sense should apply.
    A person will be more likely to accept a cold friend request if you have friends in common, have recently met, or have similar backgrounds/interests
  • Groups on LinkedIn
    Groups on LinkedIn provide discussion forums, networking opportunities, and even job boards.
  • Groups can have obvious benefits
    Some groups might not be so easy as to offer a career fair, but because LinkedIn is essentially for the sole purpose of professional networking and career building, most groups will cater to those purposes
  • Groups to join
    Alumni networks
    Trade Organizations
    Search “Lawyer” on LinkedIn and get 225 results
    Program on Law and Government
    The more groups the better
  • Apply with LinkedIn
    LinkedIn is reported to be working on a widget for the site that would allow you to apply to companies by simply clicking a link. The link would use your LinkedIn profile to create a job application and the server would send it to the HR manager of the company.
  • Publishing
  • Micro, quick, and plain old blogging
    Blogging = Publishing news, commentary, or opinion on a website usually with interactive comments from other users.
    Micro Blogging = Short blog posts such as a Facebook status message or Twitter tweet.
    Quick Blogging = Short comment on a photo/video/link/etc on a platform such as Tumblror Posterous usually performed via email or smartphone.
  • Blogging
    Blogs allow you to share your talents with the world. You can showcase your intelligence, insight, and interests with potential employers.
    Good blogs use a variety of media along with crisp and entertaining writing
  • Digital resumes
    On your website or blog should be your resume – but not your boring list of previous jobs
    You should make it a narrative emphasising challenges you overcame and accolades you received
    Consider also creating a video resume and treat it like a one sided interview – don’t be too rehearsed and be smart, friendly, and courteous.
    Any blog or website should be linked to your other social media accounts if you have them
  • Digital resumes
    Digital resumes can be on your blog “about page” and are an emerging way to communicate with potential employers
    Video Resume
    “Narrative” resume
    Link to Facebook and LinkedIn page
    Twitter Feed
  • Blogging
    Mix your content – post personal and professional items (but use categories and tags to organize)
    Use different media to appeal to different users
    Link to sites to “cite” sources and provide more in depth information for your readers
    Writing makes or breaks the blog – edit and proofread!!
  • Blogging
    Use pictures and other media to add visual appeal
    Link liberally to give credit to other websites and cite to sources
  • Quick Blogging
    “Quick Blogging” is a shorter form of blogging. You can still use it to showcase yourself, but the format is limited.
  • Micro-Blogging
    Micro-Blogging, usually associated with Twitter, is blogging in very compressed messages. Like quick blogging, it allow you to showcase your interests and to some degree your insights.
    Most importantly, quick-blogging and micro-blogging allow you to network and communicate with like-minded people such as potential employers.
  • Bring it all together
    You have to decide what works for you.
    There are many applications that allow you to post to multiple sites at once.
    Your Social Media footprint is as personal to you as the content you fill it with.
  • Maintaining your “footprint”
  • Keep it up to date
    Especially LinkedIn and Facebook
    Add new jobs and activities as soon as practicable
    Delete old information as soon as possible
    Make absolutely sure your contact information is always correct
  • Content
    Keep content fresh and varied
    The content does not have to be long, short posts can be just as effective at spreading “your message”
    Pictures, Videos, and audio clips all add to your words to make your content more vibrant and appeal to more people
    Fresh does not mean all the time – it is ok if you only have time to post things periodically. Just make sure that your profiles/pages don’t become “dead.”
  • Attract followers
    Content! More posts, more interesting posts, fresh and varied posts
    Interactivity with your community
    Interaction is a two way street – be sure to reciprocate to other users
    Comments on blogs, retweets, wall posts, etc
    Follow/Friend/Connect with others who you wish to participate with
  • Google: Opportunities and threats
    Set up Google Alert for yourself
    “optimize” your “footprint”
    Do you have a google problem?
  • Google Alerts
    Google alerts allow you to have google perform a constant search on any topic and deliver the results to your email whenever the search discovers a new result.
    At the very least, you should have an alert for yourself.
    Google Alerts are an excellent way to gather news about particular topics
  • Setting up a Google Alert
    Click on “More”
    Click on “even more”
    “Alerts” are at the very bottom of the Google Products Page.
  • Search Engine Optimization
    You want to be first (and second and third and so on) on a Google Search.
    Step 1: Tag your site (high end web hosting allows you to add key words to websites)
    Step 2: Index your site
    Step 3: Crosslink!
    Step 4: Promote your site
  • Index your site
    To index your site with Google go to:
  • Cross Link
    Make sure your Facebook , LinkedIn, Twitter, Tumblr, Posterous, Blog, etc all link to one another (on some this is not as easy to do – twitter for instance only allows 140 characters for your profile) .
    These links will help your “Google Rank”
  • Do you have a google problem?
    Google relies on algorithms to rank search results .If a page is linked to a phrase enough times it will increase the rank.
    “Google Bombs” do this deliberately. (see Rick Santorum)
    You may have an unflattering website that comes up on a google search.
    Sen. Rick Santorum
  • Fix your Google Problem
    You cannot make a website disappear, but you can reduce its relevance.
    Best way to do this is to explode over the internet: Create a website, have profiles on all social networking sites, create streams on YouTube and Flikr.
    Crosslink, post content, crosslink
    For serious problems you can hire a firm
  • Big Takeaways
    Keep Content fresh and use varied media
    Manage your message and reputation through your footprint
    Friend/Connect/follow those who you want to work with
  • Program on Law and Government!/LawGovAUWCL
    Search Program on Law and Government on LinkedIn
    @LawGovAUWCL (Twitter)