Rules of the internet Rule #1: The Internet is forever Rule #2: You are easy to find Rule #2a: But you don’t stick out
You are a product – market yourself! 1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”) 2: Use different media to attract different people Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.
Are the rules different for lawyers? Legal profession is a conservative one that is resistant to change. Most hiring partners are older and less like to be hyper-plugged in. Many non-profit groups are likely to be leveraging the internet to stretch limited resources. You need to be appealing to both sets of people
Email AOL is ancient history, Hotmail is outdated, Gmail is today. Studies show that people judge your by your email domain Have a professional email address email@example.com = bad Billy.Joyner@gmail.com = good
RSS Feed You will need information and a great deal of it You will need to have it easy to access and organize RSS feeds make this task easy Google Reader FeedReader FeedDemon Newsfire
Use LinkedIn to your advantage Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional. Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc.
Complete the LinkedIn profile Linked in tells you how “complete” your profile is… …and how to complete it
Get Recommended!!! It is so easy employers may think less of you if you do not get recommended Click on the “Get Recommended” button
Click on “asked to be endorsed” Or, click on “manage” to see and follow up with previous requests
Recommendations are asked through a simple messaging interface