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Social media & your job search


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  • 1. Social Media & Your Job Search
  • 2. Rules of the internet
    Rule #1: The Internet is forever
    Rule #2: You are easy to find
    Rule #2a: But you don’t stick out
  • 3. You are a product – market yourself!
    1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”)
    2: Use different media to attract different people
    Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.
  • 4. Are the rules different for lawyers?
    Legal profession is a conservative one that is resistant to change.
    Most hiring partners are older and less like to be hyper-plugged in.
    Many non-profit groups are likely to be leveraging the internet to stretch limited resources.
    You need to be appealing to both sets of people
  • 5. Your Toolbox
  • 6. Email
    AOL is ancient history, Hotmail is outdated, Gmail is today.
    Studies show that people judge your by your email domain
    Have a professional email address = bad = good
  • 7. RSS Feed
    You will need information and a great deal of it
    You will need to have it easy to access and organize
    RSS feeds make this task easy
    Google Reader
  • 8. Who are you?
  • 9. Facebook and LinkedIn
    In This corner. . . .
    . . . And in this corner
  • 10. Facebook
    Generally more social and less professional
    1 in 13 people on earth have a Facebook page
    In the United States, over 70% of internet users have a facebook page.
  • 11. Your Facebook Profile
  • 12. 1: Make sure you have a professional picture
    This is ok, but probably should be more formal
  • 13. 2: Give lots of detailed information about your work and education history
  • 14. 3: Get rid of your college party pictures
    If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it
  • 15. 4: Use your privacy settings
  • 16. “Everyone” = your boss
  • 17. 5: PROOFREAD!!!!
  • 18. Your LinkedIn Profile
  • 19. Use LinkedIn to your advantage
    Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.
    Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc.
  • 20. Complete the LinkedIn profile
    Linked in tells you how “complete” your profile is…
    …and how to complete it
  • 21. Get Recommended!!!
    It is so easy employers may think less of you if you do not get recommended
    Click on the “Get Recommended” button
  • 22. Click on “asked to be endorsed”
    Or, click on “manage” to see and follow up with previous requests
  • 23. Recommendations are asked through a simple messaging interface
  • 24. Creating your network
  • 25. Like it!
    - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are.
    - Use your likes, groups, etc to create a network of your interests