Rules of the internet <br />Rule #1: The Internet is forever<br />Rule #2: You are easy to find<br />Rule #2a: But you don’t stick out<br />
You are a product – market yourself!<br />1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”) <br />2: Use different media to attract different people<br />Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.<br />
Are the rules different for lawyers?<br />Legal profession is a conservative one that is resistant to change.<br />Most hiring partners are older and less like to be hyper-plugged in.<br />Many non-profit groups are likely to be leveraging the internet to stretch limited resources.<br />You need to be appealing to both sets of people<br />
Email <br />AOL is ancient history, Hotmail is outdated, Gmail is today.<br />Studies show that people judge your by your email domain<br />Have a professional email address<br />firstname.lastname@example.org = bad<br />Billy.Joyner@gmail.com = good<br />
RSS Feed<br />You will need information and a great deal of it<br />You will need to have it easy to access and organize<br />RSS feeds make this task easy<br />Google Reader<br />FeedReader<br />FeedDemon<br />Newsfire<br />
Use LinkedIn to your advantage <br />Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.<br />Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc. <br />
Complete the LinkedIn profile<br />Linked in tells you how “complete” your profile is…<br />…and how to complete it<br />
Get Recommended!!!<br />It is so easy employers may think less of you if you do not get recommended<br />Click on the “Get Recommended” button<br />
Click on “asked to be endorsed”<br />Or, click on “manage” to see and follow up with previous requests <br />
Recommendations are asked through a simple messaging interface <br />
Like it! <br /> - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are. <br />- Use your likes, groups, etc to create a network of your interests <br />
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