Social media & your job search


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Social media & your job search

  1. 1. Social Media & Your Job Search<br />
  2. 2. Rules of the internet <br />Rule #1: The Internet is forever<br />Rule #2: You are easy to find<br />Rule #2a: But you don’t stick out<br />
  3. 3. You are a product – market yourself!<br />1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”) <br />2: Use different media to attract different people<br />Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.<br />
  4. 4. Are the rules different for lawyers?<br />Legal profession is a conservative one that is resistant to change.<br />Most hiring partners are older and less like to be hyper-plugged in.<br />Many non-profit groups are likely to be leveraging the internet to stretch limited resources.<br />You need to be appealing to both sets of people<br />
  5. 5. Your Toolbox<br />
  6. 6. Email <br />AOL is ancient history, Hotmail is outdated, Gmail is today.<br />Studies show that people judge your by your email domain<br />Have a professional email address<br /> = bad<br /> = good<br />
  7. 7. RSS Feed<br />You will need information and a great deal of it<br />You will need to have it easy to access and organize<br />RSS feeds make this task easy<br />Google Reader<br />FeedReader<br />FeedDemon<br />Newsfire<br />
  8. 8. Who are you? <br />
  9. 9. Facebook and LinkedIn<br />In This corner. . . .<br />. . . And in this corner<br />
  10. 10. Facebook<br />Generally more social and less professional<br />1 in 13 people on earth have a Facebook page<br />In the United States, over 70% of internet users have a facebook page.<br />
  11. 11. Your Facebook Profile <br />
  12. 12. 1: Make sure you have a professional picture <br />This is ok, but probably should be more formal<br />
  13. 13. 2: Give lots of detailed information about your work and education history<br />
  14. 14. 3: Get rid of your college party pictures <br />If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it<br />
  15. 15. 4: Use your privacy settings<br />
  16. 16. “Everyone” = your boss<br />
  17. 17. 5: PROOFREAD!!!!<br />
  18. 18. Your LinkedIn Profile<br />
  19. 19. Use LinkedIn to your advantage <br />Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.<br />Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc. <br />
  20. 20. Complete the LinkedIn profile<br />Linked in tells you how “complete” your profile is…<br />…and how to complete it<br />
  21. 21. Get Recommended!!!<br />It is so easy employers may think less of you if you do not get recommended<br />Click on the “Get Recommended” button<br />
  22. 22. Click on “asked to be endorsed”<br />Or, click on “manage” to see and follow up with previous requests <br />
  23. 23. Recommendations are asked through a simple messaging interface <br />
  24. 24. Creating your network <br />
  25. 25. Like it! <br /> - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are. <br />- Use your likes, groups, etc to create a network of your interests <br />