9 steps to_advocacy_evaluation_slideshare

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Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning.

In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013.

Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.

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9 steps to_advocacy_evaluation_slideshare

  1. 1. Steps to Advocacy Evaluation Innovation Network’s Pathfinder Series
  2. 2. Let’s Connect @InnoNet_Eval @NCRP @j_morariu @wtfenn #AdvocacyEval www.innonet.org | Slide 2 | @InnoNet_Eval
  3. 3. Chat with Us Q &A facebook.com/NCRPcommunity kginn@ncrp.org Technical Issues? www.innonet.org | Slide 3 | @InnoNet_Eval
  4. 4. Presenters Johanna Morariu Director, Innovation Network jmorariu@innonet.org @j_morariu Will Fenn Associate, Innovation Network wfenn@innonet.org @wtfenn Lisa Ranghelli Director of the Grantmaking for Community Impact Project, NCRP lranghelli@ncrp.org @NCRP www.innonet.org | Slide 4 | @InnoNet_Eval
  5. 5. Webinar Agenda 1 Pathfinder: 9 Steps to Advocacy Evaluation Innovation Network 2 Real Results Report 3 Resources 4 Q&A NCRP www.innonet.org | Slide 5 | @InnoNet_Eval
  6. 6. Pathfinder Series Funder’s perspective Advocacy evaluation www.innonet.org | Slide 6 | @InnoNet_Eval
  7. 7. 9 Steps to Advocacy Evaluation 1 2 3 4 5 6 7 8 9 Evaluation Purpose Roles & Responsibilities Theory of Change What to Measure Methodology & Data Collection Analysis, Reflection, & Data Use Communications & Reporting Grantmaking Decisions Checking the Big Picture www.innonet.org | Slide 7 | @InnoNet_Eval
  8. 8. 1 Evaluation Purpose Why are you conducting the evaluation? What will the evaluation look at? Who is the audience? http://www.flickr.com/photos/zengei/6943077858/ www.innonet.org | Slide 8 | @InnoNet_Eval
  9. 9. 2 Roles & Responsibilities http://www.flickr.com/photos/wwworks/1384952210/ What is your role? What is the grantee’s role? Who will be the evaluator? www.innonet.org | Slide 9 | @InnoNet_Eval
  10. 10. 3 Theory of Change http://www.flickr.com/photos/sidelong/234192777/ What are your goals? What are your grantee’s goals? How do those goals align? www.innonet.org | Slide 10 | @InnoNet_Eval
  11. 11. 4 What to Measure http://commons.wikimedia.org/wiki/File:Steel_ruler_closeup.jpg Which external changes will the evaluation measure? Which internal changes will the evaluation measure? What is the evaluation timeline? www.innonet.org | Slide 11 | @InnoNet_Eval
  12. 12. 5 Methodology & Data Collection Which evaluation methodology is a fit? Which data collection approaches are a fit? http://www.flickr.com/photos/safari_vacation/8027644078/ www.innonet.org | Slide 12 | @InnoNet_Eval
  13. 13. 6 Analysis, Reflection, & Data Use How often should the data be analyzed? Who should look at the data? How should data be shared? www.innonet.org | Slide 13 | @InnoNet_Eval
  14. 14. 7 Communications & Reporting Who should be kept in the loop? How often should there be communication or reporting? How can learning be supported? http://commons.wikimedia.org/wiki/File:Geometry_Lessons.j www.innonet.org | Slide 14 | @InnoNet_Eval
  15. 15. 8 Grantmaking Decisions Should you offer multi-year grants? Should you offer general operating support? www.innonet.org | Slide 15 | @InnoNet_Eval
  16. 16. 9 Checking the Big Picture Do the decisions for steps 1 – 8 fit together? http://commons.wikimedia.org/wiki/File:Puzzle-piece.jpg www.innonet.org | Slide 16 | @InnoNet_Eval
  17. 17. Resources www.innonet.org/resources Pathfinder advocacy evaluation www.innonet.org | Slide 17 | @InnoNet_Eval
  18. 18. The State of Evaluation Project www.stateofevaluation.org www.innonet.org | Slide 18 | @InnoNet_Eval
  19. 19. Question & Answer www.innonet.org | Slide 19 | @InnoNet_Eval
  20. 20. Learn More and Connect innonet.org ncrp.org @Innonet_Eval @NCRP facebook.com/innovation.network facebook.com/NCRPcommunity youtube.com/InnoNetEval youtube.com/NCRP620 www.innonet.org | Slide 20 | @InnoNet_Eval
  21. 21. Philanthropy’s Promise www.innonet.org | Slide 21 | @InnoNet_Eval

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