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Marketing Viral e Redes Sociais - Parte 1/3

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Curso sobre Marketing Viral e Redes Sociais no Sinapro DF - Sindicato das Agencias de Publicidade. 24 e 25 de julho de 2009. Parte 1/3 - Origens, Ambientes e Fundamentos do Marketing Boca-a-boca, etc.

Curso sobre Marketing Viral e Redes Sociais no Sinapro DF - Sindicato das Agencias de Publicidade. 24 e 25 de julho de 2009. Parte 1/3 - Origens, Ambientes e Fundamentos do Marketing Boca-a-boca, etc.

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  • 1. CURSOS SINAPRO-DF Marketing Viral e Redes Sociais CURSOS SINAPRO-DF Marketing Viral e de 2009Sociais 24 e 25 de julho Redes Parte 1/3 - Origens, ambiente e fundamentos 24 e 25 de julho de 2009 Wagner Tamanaha Criação Online - 141 SoHo Square http://www.flickr.com/photos/eneas/3483548677/
  • 2. http://friendfeed.com/wtamanaha
  • 3. 1996 1999 2007 http://www.bookcrossing.com/journal/4795697 http://www.bookcrossing.com/journal/6683556 http://www.bookcrossing.com/journal/6669946
  • 4. Os mercados são conversações. Seus membros se comunicam em uma linguagem que é natural, aberta, honesta, direta, engraçada e muitas vezes chocante. Quer seja explicando ou reclamando, brincando ou séria, a voz humana é genuína. Ela não pode ser falsificada. http://www.youtube.com/watch?v=5_tXcRYOYZ0 3.565.813 exibições
  • 5. Produção em Massa Broadcast Midia de Massa http://www.flickr.com/photos/sherlock77/1563525819/
  • 6. C2C Consumer to Consumer P2P Peer to Peer CC Creative Commons Open Source Wikis Social Capital Crowdsource Folksonomy http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  • 7. Wikis http://www.wikicrimes.org http://www.blogdeguerrilha.com.br/wiki/
  • 8. CC Creative Commons Open Source http://www.youtube.com/watch?v=oUIZj6hANZg 22.897 exibições (desde 2006)
  • 9. CC Creative Commons Open Source http://www.flickr.com/photos/mnwales/2171734439/
  • 10. Crowdsource Dell - http://www.ideastorm.com Unilever UK - http://www.mindbubble.co.uk
  • 11. C2C Consumer to Consumer http://www.flickr.com/photos/judybaxter/86616409/
  • 12. C2C Consumer to Consumer P2P Peer to Peer CC Creative Commons Open Source Wikis Social Capital Crowdsource Folksonomy http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  • 13. Busca: http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  • 14. Early Adopters Heavy Users Community Leaders Alphas Evangelists Trendsetters Uploaders Buzzagents Buzzmakers Buzzangels Trusted Networks Influencers http://www.flickr.com/photos/scobleizer/3580539336/
  • 15. Early Adopters Heavy Users Community Leaders Alphas Evangelists Trendsetters Uploaders Buzzagents Buzzmakers Buzzangels Trusted Networks Influencers TRENDWATCHER COOLHUNTER http://www.janchipchase.com
  • 16. ARG Alternative Reality Game Reality Show Vigilância x Privacidade Flash Mobs TAZ/Intervenção Urbana Branded Content Contrainformaçã Busca: Lendas Urbanas/Hoax o Weblebridades Cewebridades/Star System http://www.flickr.com/photos/amit-agarwal/2052668047/
  • 17. ARG Alternative Reality Game http://en.wikipedia.org/wiki/The_Blair_Witch_Project
  • 18. Flash Mobs TAZ/Intervenção Urbana http://improveverywhere.ning.com
  • 19. Reality Show Vigilância x Privacidade Weblebridades Cewebridades/Star System http://www.youtube.com/watch?v=OATq8YrIz-c 5.131.659 views (desde jul.2006)
  • 20. Viral Expansion Loop Gina Bianchini, Fundadora do Ning http://br.hsmglobal.com/notas/41390-o-viral-loop-da-ning
  • 21. Viral Expansion Loop http://en.wikipedia.org/wiki/Viral_marketing
  • 22. Memética Richard Dawkins, Biólogo http://www.flickr.com/photos/sea-turtle/3049443478/
  • 23. Memética http://en.wikipedia.org/wiki/Memetics

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