Sns现状,发展,商业,启示
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Sns现状,发展,商业,启示

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sns, online SNS, social network

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Sns现状,发展,商业,启示 Sns现状,发展,商业,启示 Presentation Transcript

  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS B2B-DW- Chang.wangc@alibaba-inc.com
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS SNS SNS ?
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Facebook 4% 8% google 10% 36% baidu taobao 42% qq 1% 1% 1% 5% Facebook 5% google baidu taobao 87% qq others
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS facebook google 6 google!! •2009 193.3 2010 252.7 10% 11.1% •2010 Q3 eMarketer 2011 0.41 156.3% 2015 3.18 2010-2015 83%
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Girl …
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 10 Gay ..
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k …
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ..
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. 1. 2. 2. 6. SNS 3. 4. 3. 5. 4. 5. 6.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. sns ~~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. toolbar google
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Controlled Open
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1000 1000
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Understanding sociability is complex
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 2.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 4-6 2-10
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS “ ~~ “
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 3.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 2-6 ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 150 ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • 150 • 150 • 150 ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • 150 • 150 • 150 ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k —— ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • • google,youku~~ • •etc
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 7-15 5
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 4.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ! ~ SNS ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k qq qq msn qq SNS event
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ?
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ? • • • •
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k seller vs. buyer adidas? puma
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k IBM Mac
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k key person
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k —— ???
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 5. SNS
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k —— profile
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ID 18% ID 24 12%
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 6.
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~~~~ 8% SNS 64% SNS, ”
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 44% 71% 47% 41% ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • •
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • • • ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • QQ sns ~
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k B2C SNS
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k B2C SNS SNS
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k B2C SNS
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k B2C SNS +
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k buy now Add to Cart
  • F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k + Q&A+Tks