Sns现状,发展,商业,启示

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sns, online SNS, social network

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Sns现状,发展,商业,启示

  1. 1. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS B2B-DW- Chang.wangc@alibaba-inc.com
  2. 2. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  3. 3. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS SNS SNS ?
  4. 4. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  5. 5. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Facebook 4% 8% google 10% 36% baidu taobao 42% qq 1% 1% 1% 5% Facebook 5% google baidu taobao 87% qq others
  6. 6. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS facebook google 6 google!! •2009 193.3 2010 252.7 10% 11.1% •2010 Q3 eMarketer 2011 0.41 156.3% 2015 3.18 2010-2015 83%
  7. 7. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Girl …
  8. 8. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  9. 9. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  10. 10. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 10 Gay ..
  11. 11. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k …
  12. 12. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ..
  13. 13. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. 1. 2. 2. 6. SNS 3. 4. 3. 5. 4. 5. 6.
  14. 14. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1.
  15. 15. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. sns ~~
  16. 16. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1. toolbar google
  17. 17. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS
  18. 18. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Controlled Open
  19. 19. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 1000 1000
  20. 20. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  21. 21. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k Understanding sociability is complex
  22. 22. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 2.
  23. 23. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  24. 24. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  25. 25. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  26. 26. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k sns friends
  27. 27. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  28. 28. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 4-6 2-10
  29. 29. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  30. 30. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  31. 31. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  32. 32. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  33. 33. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  34. 34. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS “ ~~ “
  35. 35. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~~
  36. 36. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 3.
  37. 37. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  38. 38. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~
  39. 39. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 2-6 ~
  40. 40. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 150 ~ ~
  41. 41. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • 150 • 150 • 150 ~
  42. 42. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • 150 • 150 • 150 ~
  43. 43. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k SNS ~
  44. 44. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k —— ~
  45. 45. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~
  46. 46. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k • • google,youku~~ • •etc
  47. 47. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 7-15 5
  48. 48. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k 4.
  49. 49. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ~ ~
  50. 50. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ! ~ SNS ~
  51. 51. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  52. 52. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k qq qq msn qq SNS event
  53. 53. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ?
  54. 54. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k ? • • • •
  55. 55. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k
  56. 56. F -X C h a n ge F -X C h a n ge PD PD ! ! W W O O N N y y bu bu to to k k lic lic C Cw w m m w ww w o o .d o .c .d o .c c u -tr a c k c u -tr a c k seller vs. buyer adidas? puma

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