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Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
Using social media to expand your audience v2
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Using social media to expand your audience v2

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Thoroughly updated presentation which looks at how The Montclair Kimberley Academy uses social media in it's school to help communicate and build audience

Thoroughly updated presentation which looks at how The Montclair Kimberley Academy uses social media in it's school to help communicate and build audience

Published in: Education, Technology, Business
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  • Brief Bio
    Was each of you this time last year.


  • Blogs/YouTube/Twitter/Flickr/Facebook - Commenting
    RSS - subscriptions & pushing content
    MASHUPS - Blog or device
  • If a tree falls in a forest and no one is around to hear it, does it make a sound?

  • Making connections in areas that you would have never reach before with traditional marketing or means
  • Guinea Pig - Irish Studies
    Proof of Concept
    Prior to 1999 cycling trips.
    175 - students (average 16 per year)

  • Static Content (iMovie/Photoshop/FTP/Web Server) to Dynamic Content (iMovie/iPhoto/Twitter/WP)
    No viewer interaction to complete interaction
    Closed content (Intranet) to completely open content (Global)
    Video Camera/Digital Camera/iPhone

  • T
  • When you’re on the road...
  • In-house, organizations that specialize, professional associations, technical conferences
  • Started as a pilot program, but prior to actually leaving two other programs adopted the blogging format as well.
    Not all the tools, but some
  • Time
    People
    Reusing content
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • This is the kitchen sink of reasons... where you throw numbers at people to impress.
    But the numbers tell the story
    Each service has different means for analytics
  • Discussions, debates, curricular application

  • The dirty message...
  • Brian Lambkin & Paddy Fitzgerald @ the Centre for Migrations Studies
    IrishFireside


  • Transcript

    1. USING SOCIAL MEDIA TO EXPAND YOUR AUDIENCE How The Montclair Kimberley Academy got started.
    2. WHO AM I?! twitter:@wstites wstites@mka.org / william.stites@edsocialmedia.com
    3. TAKE AWAYS Why use social media in your school/organization Challenges faced What tools to use Impact & Reactions
    4. REASONS Meeting your constituents where they are. http://socialnomics.net/
    5. REASONS Meeting your constituents where they are. http://socialnomics.net/
    6. REASONS Communication & interaction
    7. REASONS More authentic voice
    8. REASONS Contribution to knowledge base
    9. REASONS Beyond the walls
    10. WHERE TO START?
    11. GUINEA PIG
    12. CHALLENGES The tools
    13. CHALLENGES Connectivity
    14. CHALLENGES Training & Professional Development
    15. CHALLENGES Tagging & Copyright
    16. CHALLENGES Feeding the BEAST
    17. FACEBOOK Pages & Groups
    18. TWITTER The short(er) message
    19. BLOGS The long(er) message
    20. YOUTUBE The video message
    21. FLICKR The picture message
    22. STATISTICS Irish Studies 2010 Blog 941 Views 4008 Actions 12 Countries YouTube 2426 Views 46 Countries Flickr 3547 Images 22645 Views Twitter 317 Followers
    23. IMPACT & REACTIONS Communication tool
    24. IMPACT & REACTIONS Real connections
    25. IMPACT & REACTIONS Real stories
    26. IMPACT & REACTION Partnerships
    27. “I just wanted to offer my sincere thanks to you all for providing what I know is Graham's most enriching and memorable experience of his high school career.   I am sure the trip will remain one of his most unforgettable lifetime experiences as well.   We traveled with you all vicariously as we followed the blog posts, tweets, photos and videos.  What wonderful tools these were and what wonderful places you visited and experienced.   Thank you again for your willingness to travel abroad with 20 teenagers (not something most of us would undertake).  I hope you all have a wonderful summer.”
    28. William Stites Director of Technology The Montclair Kimberley Academy wstites@mka.org Blogger in Chief edSocialMedia william.stites@edsocialmedia.com Twitter: @wstites / @irishstudies

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