Transforming an Educational
Experience with Social Media
WHO AM I?!




                  twitter:@wstites
william.stites@edsocialmedia.com / wstites@mka.org
My three things...


Why use social media in your school
It’s all about engagement
You can do this
Why Social Media?
http://socialnomics.net/
http://socialnomics.net/
Process
Authentic stories
Message &
Engagement
Audience




      Blog           YouTube        Flickr        Twitter
      1074 Views     2426 Views     3547 Images   3...
Contribution
Where to start?
Inspiration & guinea pig
Training & Professional
Development
The short(er) message
The long(er) message
The video message
The picture message
The connections
“I just wanted to offer my sincere thanks to you all for
providing what I know is Graham's most enriching and
memorable ex...
William Stites
            Director of Technology
       The Montclair Kimberley Academy
               wstites@mka.org

 ...
Transforming an Educational Experience with Social Media
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Transforming an Educational Experience with Social Media

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  • Brief Bio
    Was each of you this time last year.

  • Guinea Pig - Irish Studies
    Proof of Concept
    Prior to 1999 cycling trips.
    175 - students (average 16 per year)



  • The dirty message...
  • Blogs/YouTube/Twitter/Flickr/Facebook - Commenting
    RSS - subscriptions & pushing content
    MASHUPS - Blog or device
  • This is the kitchen sink of reasons... where you throw numbers at people to impress.
    But the numbers tell the story
    Each service has different means for analytics

  • Guinea Pig - Irish Studies
    Proof of Concept
    Prior to 1999 cycling trips.
    175 - students (average 16 per year)

  • Static Content (iMovie/Photoshop/FTP/Web Server) to Dynamic Content (iMovie/iPhoto/Twitter/WP)
    No viewer interaction to complete interaction
    Closed content (Intranet) to completely open content (Global)
    Video Camera/Digital Camera/iPhone

  • In-house, organizations that specialize, professional associations, technical conferences
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency
  • 1999-2009 1165 graduates
    169 Irish Studies (15%)
    Own constituency


  • Transforming an Educational Experience with Social Media

    1. 1. Transforming an Educational Experience with Social Media
    2. 2. WHO AM I?! twitter:@wstites william.stites@edsocialmedia.com / wstites@mka.org
    3. 3. My three things... Why use social media in your school It’s all about engagement You can do this
    4. 4. Why Social Media?
    5. 5. http://socialnomics.net/
    6. 6. http://socialnomics.net/
    7. 7. Process
    8. 8. Authentic stories
    9. 9. Message & Engagement
    10. 10. Audience Blog YouTube Flickr Twitter 1074 Views 2426 Views 3547 Images 369 Followers 735 Unique 46 Countries 22645 Views 17 Countries
    11. 11. Contribution
    12. 12. Where to start?
    13. 13. Inspiration & guinea pig
    14. 14. Training & Professional Development
    15. 15. The short(er) message
    16. 16. The long(er) message
    17. 17. The video message
    18. 18. The picture message
    19. 19. The connections
    20. 20. “I just wanted to offer my sincere thanks to you all for providing what I know is Graham's most enriching and memorable experience of his high school career.   I am sure the trip will remain one of his most unforgettable lifetime experiences as well.   We traveled with you all vicariously as we followed the blog posts, tweets, photos and videos.  What wonderful tools these were and what wonderful places you visited and experienced.   Thank you again for your willingness to travel abroad with 20 teenagers (not something most of us would undertake).  I hope you all have a wonderful summer.”
    21. 21. William Stites Director of Technology The Montclair Kimberley Academy wstites@mka.org Blogger in Chief edSocialMedia william.stites@edsocialmedia.com Twitter: @wstites / @edsocialmedia / @irishstudies SlideShare.net/wstites
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