Why Corporations Invest in Corporate Social Responsibility
by Weber Shandwick Social Impact on Dec 02, 2010
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New Weber Shandwick Social Impact survey on corporate social responsibility. ...
New Weber Shandwick Social Impact survey on corporate social responsibility.
Having an impact on critical issues is the number one reason why corporations invest in philanthropic or socially responsible activities, according to executives in new research released today by Weber Shandwick’s Social Impact specialty group.
A second reason given for funding corporate social responsibility (CSR) is the opportunity to see an organization’s values in action (25%).
The survey of more than 200 corporate executives in large-sized companies with responsibility for philanthropic, social responsibility or community relations was conducted by KRC Research in October 2010.
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