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Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library
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Social Media for Startups, Entrepreneurs and Organizations | Madison Public Library

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Wendy Soucie, social media strategist at www.wendysoucie.com presented on how to use social media as a strategic tool for a small business, startup or non profit organization to make a big difference

Wendy Soucie, social media strategist at www.wendysoucie.com presented on how to use social media as a strategic tool for a small business, startup or non profit organization to make a big difference

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  • Thank you Wendy for offering your wisdom to the general public through a library. I found your social media presentation very informative
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  • 1. Social Media: Opportunity for Startups, Entrepreneurs and Organizations Madison Public Library, March 8, 2011 Wendy Soucie Consulting 25 years + experience B2B - manufacturing / professional service firms. Unique focus - technical products and engineering. Based in the Midwest with national reach. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 1
  • 2. In this presentation… 3 common social media mistakes businesses are making Understand why business goals and a social media strategy is important Evaluate social media tools for the right tactical reasons Consider 6 ways social media improves “business as usual” © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 2Monday, March 7, 2011 2
  • 3. What is social media? social media: conversation via the Internet used to create shared value for participating consumers and businesses It’s about connecting with people © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 3Monday, March 7, 2011 3
  • 4. 105 4/09 30,500 02/11 Website LinkedIn Directory TwitterMonday, March 7, 2011 4
  • 5. More ways to connect to each other Source: HubSpot 5Monday, March 7, 2011 5
  • 6. The Internet changed the rules Most of us go online to: Check online groups Read blogs Collect feedback Read product reviews Educate ourselves Compare products People are taking control © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 6Monday, March 7, 2011 6
  • 7. 3 Common Social Media Mistakes Common business blunders: Not answering the question of “why” - [Understand the social media landscape] Using social media as free advertising - [there is no easier place than social media to unfriend, delink, disconnect] Asking the first available person to do “something” - [did you really want to trust your $xx business to a college intern?] There’s a better way © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 7Monday, March 7, 2011 7
  • 8. Social media landscape Social networking and blogging sites are now the 4th most popular activity on the Internet 67% of global online users visit social network and/or blogging sites Time spent online is growing at 3 times the rate of overall Internet user growth © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 8Monday, March 7, 2011 8
  • 9. Social media landscape 228 Million in US using 74.1% of US Pop. 130 M social network users Ave age of user is 32 yrs 9 9 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 9
  • 10. Build a Social Media Business Goal 16,000 ft Strategy Strategy Tools 10Monday, March 7, 2011 10
  • 11. A Process Assess Identify Apply Model Goals & Objectives Measure & Develop Track Strategy Select Identify Channels & ways to Tools engage Engage the entire organization SocialMedia-academy.com/methodologies/htm © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 11
  • 12. Goals for your brand? Build professional network Create buzz Thought leadership Extend geographic reach AwarenessMonday, March 7, 2011 12
  • 13. Know your goal, build a strategy Listen & respond Put human face on business Entertain Tell your stories Create community of evangelists Collect ideas and customer input Drive targeted and qualified traffic 13Monday, March 7, 2011 13
  • 14. http://bit.ly/hmCudD How to Leverage Social Media Optimization 14Monday, March 7, 2011 14
  • 15. Understand your audience Technographics Demographics Influencers 15Monday, March 7, 2011 15
  • 16. Understand Your Audience 16Monday, March 7, 2011 16
  • 17. Identify Influencers FaceBook Blogs YouTube Yahoo, Delicious, other niche Twitter sites LinkedIn http://www.wendysoucie.com/social-media/citrixwebex-social-media-assessment-by-social-media-academy-alumni/ 17Monday, March 7, 2011 17
  • 18. Free Assessment Tools Itunes search Google Alerts Compete.com Google Reader TweetDeck Search Google Analytics Search.Twitter.com Trendrr Addictomatic Socialmention Technorati List of 26 tools http://www.socialmediatoday.com/SMC/155299 http://www.dreamgrow.com/46-free-social-media-monitoring-tools/ © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 18Monday, March 7, 2011 18
  • 19. What business owners need Take a strategic approach Business Brand Marketing Goals • Extend Strategy • Clarify • Tactic Tools: Advertising Public relations Direct mail Social media, etc. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 19Monday, March 7, 2011 19
  • 20. Goal Strategy Be realistic – What resources? Get training – Do you know how to apply the tools? Define success – Can you agree on measurement? Business Brand Marketing • Clarify • Extend • Tools © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 20Monday, March 7, 2011 20
  • 21. The investment pays off in loyalty Engage in conversation Share knowledge Build awareness Grow network Generate ideas Create brand evangelists Earn trust © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 21Monday, March 7, 2011 21
  • 22. After strategy/planning pick your tool 22Monday, March 7, 2011 22
  • 23. Time, tools and tactics Listening Participation Generate Buzz Share Content Social Networking Community building 30 23 15 8 0 Time Source: Beth KantarMonday, March 7, 2011 23
  • 24. Tool Hierarchy Micro Blogging Easier adoption for Social Networks SMB Social Bookmarking Video /Photo Sharing Travel/Review Sites Social Directory Search RSS Feeds Blogging / Wikis/ Forums / Content Generation Website as your home base Adapted from John Jantsch, Duct Tape Marketing, Microsoft Live Office © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 24Monday, March 7, 2011 24
  • 25. Websites What? • Home for all information and place to send people • Silos of content/ information • Search optimized , site map submitted • Makes it easy to do business How? • Decide business goals • Ease of use for audience first • Design second • Submit site map to Google/Yahoo Where? • Html, Open Source – PHP, content management • Flash - NO • Integrated - Cloudprofile.com, Hubspot.com • Templates - some just need your content. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 25
  • 26. Blogs What? • Web logs (sites) where entries or posts are listed in chronological order.  • Blogs allow for readers to engage with comments. • Free and hosted sites • Easy WYSIWYG editors for adding text, photo, video How? • Fast and inexpensive (can serve as website and blog) • Search engine friendly. • Interactive. • USG Where? • Blogger.com (Google) (7) – networkmindshare.blogspot.com • Wordpress.org (17) – wendysoucie.com, endresultmarketing.com • Typepad – techpr.typepad.com • Posterous.com – smbmadison.posterous.com • Cloudprofile.com wisocialmedia.cloudprofile.com • MerchantCircle - directory, review site, blog and social networking connections © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 26
  • 27. Search Engines What? • Web pages that list websites, images, video and other information • Search based on user input - key words. • The results are based on an algorithm – certain sites feed others. How? • Search Optimize pages for key engines /target audience • Local search campaign important • Key data terms on every page • Focus key content on different pages Where? • Google.com (1) • Bing.com (9*) • Yahoo.com (3) © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 27
  • 28. Social Networking What? • On-line community that builds social relations among people, with shared interests • Profile is required to see or participate How? • Connect with people • Contribute content of value to your network • Participate through comments, questions, answers Where? • FaceBook.com • LinkedIn.com • Fastpitch.com • Ecademy.com © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 28Monday, March 7, 2011 28
  • 29. Measuring Social Media ROI Traffic - # of unique visitors Interaction - # of comments, sales, downloads Sales – ecommerce onsite conversion Leads - # generated Search Marketing - # of calls using trackable phone #’s Brand Metrics PR – placement, mentions, stories, visibility Customer Engagement – sharing, evangelism © Copyright 2009 Wendy Soucie Consulting LLC - All Rights ReservedMonday, March 7, 2011 29
  • 30. The investment pays off in dollars Improve customer support Retain customers Generate leads Increase sales Expand markets Develop new products Gain market share © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 30Monday, March 7, 2011 30
  • 31. 6 ways social media can improve “business as usual” 1) Expanding the conversation before and beyond the sale 2) Developing relationships with online influencers 3) Discovering hidden knowledge to increase online effectiveness © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 31Monday, March 7, 2011 31
  • 32. 6 ways social media can improve “business as usual” (cont.) 4) Sharing valued-added content in multiple ways across multiple channels 5) Collecting timely feedback from current, potential, past and lost customers 6) Understanding important issues relevant to your target audience Stay nimble © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 32Monday, March 7, 2011 32
  • 33. Examples © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 33Monday, March 7, 2011 33
  • 34. Louis E. Page Fencing • OBJECTIVE: Generate awareness, drive traffic to website • STRATEGIES: Listen, participate, entertain and inform, add knowledge © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 34Monday, March 7, 2011 34
  • 35. Louis E. Page Fencing (B2B & B2C ) B 2 C & B2B 35Monday, March 7, 2011 35
  • 36. ProjectGirl.org (NonProfit) • OBJECTIVE: Educate trainers and parents, be trusted, Drive votes for winning grant • STRATEGIES: build profiles where adults hang, share content from kids, entertain and inform, ask for the vote, encourage registration 36Monday, March 7, 2011 36
  • 37. ProjectGirl.org (NonProfit) 37Monday, March 7, 2011 37
  • 38. Matrix Product Development • OBJECTIVE: brand awareness for key products/services, lead generation • STRATEGIES: Extend reach in B2B space, create RFID product recognition, share knowledge about RFID industry 38Monday, March 7, 2011 38
  • 39. 39Monday, March 7, 2011 39
  • 40. We provide: Technical Product Expertise Manufacturing experience Social media assessments Marketing best practices Thought leadership strategies Questions Social media building blocks Training on tools and strategy Implementation help and coaching Network . Contribute . Participate Social web links: http://xeesm.com/wendysoucie 40Monday, March 7, 2011 40
  • 41. Strategic Alliances • Wendy Soucie Consulting • End Result Marketing • Nurture marketing, research, social media • Social Media Academy • Certified Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Social Media Academy Faculty 2011 • Xeesm – Social CRM – Business Partner – Wisconsin • Photo credits Istock Photo • AdzZoo Local Search Marketing • Integrated Alliances Certified LinkedIn Trainer 41Monday, March 7, 2011 41

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