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Social media for Non Profits | ProjectGirl.org Success
 

Social media for Non Profits | ProjectGirl.org Success

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Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate ...

Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.

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    Social media for Non Profits | ProjectGirl.org Success Social media for Non Profits | ProjectGirl.org Success Presentation Transcript

    • ProjectGirl.org:   Case  Study:  How  to  use   Social  Media  to  Mobilize   and  Win  a  Grant     Madison  Non  Profit  Day,  August  11,  2011   Kelly  Parks  Snider,  ProjectGirl  Co-­‐Founder   Wendy  Soucie,  Principal  WSC  ©  Copyright  2009    Wendy  Soucie  ConsulGng   LLC  -­‐  All  Rights  Reserved  
    • What  is  social  media?  social  media:   conversaGon  via  the  Internet     used  to  create  shared  value     for  parGcipaGng  consumers  and  businesses     It s  about  connecGng  with  people         ©  Copyright  2009    Wendy  Soucie  ConsulGng  LLC  -­‐  All  Rights  Reserved  
    •  105  4/09     30,500  02/11         Website  LinkedIn   Directory     TwiZer  
    • Best  Buy  @15  
    • Social  media  landscape  !  228  Million  in  US  using  !  74.1%  of  US  Pop.    !  130  M  social  network  users  !  Ave  age  of  user  is  32  yrs  9   ©  Copyright  2009    Wendy  Soucie  ConsulGng  LLC  -­‐  All  Rights  Reserved  
    • Build  a  Social  Media  Business  Strategy   Goal   16,000  b  Strategy   Tools   6  
    • ProjectGirl.org  (NonProfit)  •  GOAL:  Win  the  highest  %  of   the  vote  for  program  funding    •  OBJECTIVE  1:  Be  Trusted;   Educate  trainers  and  parents;   be  fun,  sassy  and  relate  to  the   kids;  make  it  fun  •  OBJECTIVE  2:  Drive  youth  to   www.at  15.com  Website,  ask   for  votes  for  “Best  Nonprofit”,   Gme  sensiGve  contest.  
    • ProjectGirl.org  •  STRATEGIES:  Get  known  quickly,   give  youth  reasons  to  parGcipate,   be  visible  to  adults,  trust  and  brand  •  AUDIENCE:  children  and  young   adults  13-­‐21,  parents,  educators,     business  professionals       Copyright 2011 Wendy Soucie Consulting LLC | www.wendysoucie.com
    • Know  Your  Goal                Build  Your  Strategy    •  Build  profiles  where  adults   hang  –  let  them  know  we   can  be  trusted  •  Tell  the  ProjectGirl  kids’   stories    •  Share  content  created  by   kids    •  Entertain  and  inform  •  Ask  for  registraGon  and  vote  •  Empower  kid  evangelists  •  Make  things  very  shareable  
    • http://bit.ly/hmCudD How to Leverage Social Media Optimization!  
    • Personalized  and  Targeted  Email                  is  Social    
    • Entertain  and  Inform   •  NO  Flash     •  Html  for  searchable   text   •  Search  engine   opGmizaGon  for  every   page  
    • ProjectGirl.org  (NonProfit)  
    • IdenGfy  Influencers   FaceBook   Blogs  YouTube     Yahoo,   Delicious,   other  niche   TwiZer     sites   LinkedIn   hZp://www.wendysoucie.com/social-­‐media/citrixwebex-­‐social-­‐media-­‐assessment-­‐by-­‐social-­‐media-­‐academy-­‐alumni/  
    • Understand  Your  Audience  ! Technographics  ! Demographics    !  Influencers  
    • ProjectGirl.org  -­‐  TacGcs       Email Campaign RegistraGon   &  Drive   Votes   Group Page & Profile
    • Trust  
    • Time,  tools  and  tacGcs   Source:    Beth  Kantar  
    • Share  ProjectGirl  content  via   blogs  
    • Social  Networking  What?  • On-­‐line  community  that  builds  social  relaGons  among  people,  with  shared  interests  • Profile  is  required  to  see  or  parGcipate  • Networks  can  be  small/large,  social/business  or  all  of  these  •   Web-­‐based  interacGons  with  text,  presentaGon,  video  ,  or  photos  How?  depending  on  site  • Connect  with  people  • Contribute  content  of  value  to  your  network  • ParGcipate  through  comments,  quesGons,  answers    Where?  • FaceBook.com  • LinkedIn.com  • Fastpitch.com  • Ecademy.com   ©  Copyright  2009    Wendy  Soucie  ConsulGng  LLC  -­‐  All  Rights  Reserved  
    • Building  Community    Empowering   Evangelist  
    • The  kids  share  their  stories  
    • Results!  
    • 6  ways  social  media  can  improve     business  as  usual      1)   Expanding  the  conversaGon  before  and  beyond  the   donaGon  or  call  to  acGon    2)  Developing  relaGonships  with  online  influencers    3)  Discovering  hidden  knowledge  to  increase  online   effecGveness   ©  Copyright  2009    Wendy  Soucie  ConsulGng  LLC  -­‐  All  Rights  Reserved  
    • 6  ways  social  media  can  improve   business   as  usual  (cont.)     4)  Sharing  valued-­‐added  content  in  mulGple  ways   across  mulGple  channels     5)  CollecGng  Gmely  feedback  from  current,  potenGal,   past  and  lost  donors,  clients         6)  Understanding  important  issues  relevant  to  your   target  audience   Stay  nimble   ©  Copyright  2009    Wendy  Soucie  ConsulGng  LLC  -­‐  All  Rights  Reserved  
    • Strategic  Alliances  –  Joint  Ventures   •  Wendy  Soucie  ConsulGng  -­‐  Principal   •  Social  Business  ConsulGng  Group   (Sobizco)    -­‐  founding  partner   •  End  Result  MarkeGng   •  Nurture  markeGng,  research,  social  media   •  Social  Media  Academy     •  CerGfied  Social  Media  Consultant   •  Founding  Gold  Member    and  Alumni   •  Black  Diamond  Consultant   •  Social  Media  Academy  Faculty  2011   •  Xeesm  –  Social  CRM     –  Business  Partner  –  Wisconsin   •  Photo  credits  Istock  Photo