Social Media and Community Building | Tempo International Madison WI
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This presentation given to Tempo International and The Business Forum was designed to provide a social media overview and a focus on LinkedIn as a networking tool to achieve strategic goals.

This presentation given to Tempo International and The Business Forum was designed to provide a social media overview and a focus on LinkedIn as a networking tool to achieve strategic goals.

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Social Media and Community Building | Tempo International Madison WI Presentation Transcript

  • 1. Using Social Media to Build Your Community Tempo Madison and Business Forum , Madison WI May 21, 2010 Wendy Soucie 25 years + experience Certified social media consultant Certified Integrated Alliances LinkedIn Trainer 1 Based in the Midwest with national reach. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 2. Agenda Reality check Why social media Some general guidelines LinkedIn Focus Three Tips Case Study Q&A © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 2
  • 3. With the Internet comes a new reality "The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“ Bob Pearson, Dell's man in charge of social media strategy It took radio 38 years to reach 50 million users; It took Facebook 2 years to reach 50 million users. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 3
  • 4. Traditional Messaging © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 4
  • 5. More ways to connect to each other Source: HubSpot © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 5
  • 6. Social Media: Why? Brand – building awareness Loyalty – improving the public’s knowledge - educating, sharing, expanding the experience for all Advocacy – building and maintaining support Mobilization – generating action Fundraising – building donor and support base © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 6
  • 7. Reality Check • Facebook claims that 50% of active users log into the site daily. That’s 175m users every 24 hours. • Twitter now has 75m user accounts, • LinkedIn has over 65m members worldwide. • Flickr now hosts more than 4 billion images. • Wikipedia currently has in excess of 14m articles © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 7
  • 8. Know where to start Avalanche! 8 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 9. A methodology to follow Assess Measure Strategy Apply Action Model Plan Select Tools © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 9
  • 10. Do some searches Google Search Look for people Search within sites you are on Search.Twitter.com Technorati - blogs List of 26 tools http://www.socialmediatoday.com/SMC/155299 http://www.dreamgrow.com/46-free-social-media-monitoring-tools/ 10 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 11. Social Media Strategy Goal – Members 16,000 ft Strategy – reach out where they are Tools 11 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 12. If you’re going to jump off the edge… Use the NCP Model © Copyright 2009 Wendy Soucie 12 Consulting LLC - All Rights Reserved
  • 13. Apply NCP Model Network – invite and attract then focus on the nature of the network Contribute – bring value to the ecosystem then develop trust Participation – create reaction /action to your contribution then you have Social Media Academy NCP Model confirmation of success You want others to participate in YOUR contribution. You want BUZZ © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 13
  • 14. Grow your network … but you need to sign on! Its about people and connections. 14 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 15. Tip #1: Your profile Use a headshot of just you (real picture) Complete the profile – picture, bio, link Decide where “home” is. Primary email should be a gmail or yahoo account Use your real and complete name – Add under hobbies or interest: Tempo, Tempo Madison, Tempo International, mentoring, philanthropy, women’s organization © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 15
  • 16. How to behave on social media Talk about ideas or others 80% of the time Share links, say thank you, send congrats, share best practices, listen, engage. What you do in person to help another you can do on social media. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 16
  • 17. Don’t (s) Don’t say things you wouldn’t say to grandma, spouse, mother, boss, friend or enemy. Don’t put it on the Internet if it should be private. Don’t share all three pieces of info – birthday, address, SS# - Be cautious of identity theft. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 17
  • 18. Where should our focus be? 18 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 19. Blogs: 15% spend 10+ hrs/week © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 19
  • 20. Twitter : News generator and source • Just 11% of users on Twitter are teenagers. © Copyright 2009 Wendy Soucie 20 Consulting LLC - All Rights Reserved
  • 21. Facebook:3rd most visited site • 1.7 M people in Wisconsin are on FB • 332,240 FB users in Madison (more than the population) – Over 90% are 18+ – 35% are 35+ – 15% are over 50+ – 139% growth in Females overall © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 21
  • 22. YouTube: 4th most visited website in U.S. 22 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 23. LinkedIn: 700K businesses, All Fortune 500 23 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 24. LinkedIn: Possible goals and objectives Extend geographic reach Share good deeds Manage reputation Discover connections Grow membership 24 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 25. LinkedIn: Branding Personal – Over 7000 characters in profile – Applications enhance portfolio Company – Company message standardized – Collects past/current employees 25 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 26. How does LinkedIn work? 26 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 27. NCP Model - LinkedIn Determine Business Goals First Business Profiles Network Search Communicate Applications © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 27
  • 28. STEP 1 Your LinkedIn Profile The Profile Is: Your Identity on LinkedIn Your personal brand MARKETING-ORIENTED, Focused on KEYWORDS that attract others 28 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 29. Before you connect…complete You wouldn’t walk into a meeting in your swim suit… don’t network without a complete profile. © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 29
  • 30. Header/Headline Your Sound bite – 120 characters avail. – Use advanced search – Look for others 30 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  • 31. Public Profile Top Area Summary of information Website(s) Create a Personalized Public Profile URL http://www.linkedin.com/in/michaelpatrick © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 31
  • 32. Find people with common interests Find business professional s who also share your interests Tempo: 2,151 Philanthropy: 32,720 results 32 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 33. Status /Network Update • 140 characters • Update once/day • Answer questions • Make a change © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 33
  • 34. TIP #2: Update Ideas • Link to recent blog articles (yours and others) • Link to a newsworthy web posting or news item • Provide a great “quote of the day” • Offer a brief piece of advice • Suggest a great YouTube video • Invite people to connect with you on Twitter/Facebook • Share an important announcement • A link to article in which YOU/Association were quoted • Update contacts on recent results and key activities • Share some of your volunteer/civic activities © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 34
  • 35. Applications on LinkedIn © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 35
  • 36. Add an application: Slideshare.net • Create slide set for your brochure • Add application to LinkedIn profile • Note: if posting online, make sure watch copyrights © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 36
  • 37. Industry related and personal books Specific to current client you are approaching © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All 37 Rights Reserved
  • 38. STEP 2 Building Your Network © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 38
  • 39. What size network? • Why a big network? – More prospects – More INBOUND calls – More respect, sought after • Why a smaller network? – Control communications – Verify first tier connections – Selectivity by position © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 39
  • 40. Build your LinkedIn network - Invite • Invite the members of Tempo • Only invite people already on LinkedIn! • Invite individuals • Invite Small Groups of individuals • Invite a LARGE Group – generic message • Invite Super connected people © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 40
  • 41. STEP 3 Searching © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 41
  • 42. Name (Re)searching Before contacting someone… • Do a little research • Look them up by NAME • Look up COMPANY NAME • Follow a company © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 42
  • 43. STEP 4 Contacting Others Tier 1 Tier 2 Tier 3 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 43
  • 44. How to contact someone Tier 2 and Tier 3 (harder): Need email – Invitations – one invites another to connect – Introductions – A request to be introduced - 2’S only – InMails – Contact anyone directly (Business Accounts) © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 44
  • 45. STEP 5 Business Applications © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 45
  • 46. For the Channel People… Sales Prospecting Marketing - Online Business Partnerships Executive Networking Staffing and Recruiting Channel Partner Relations © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 46
  • 47. On the Marketing Side… • Join the right LinkedIn Groups Better yet, start your own LinkedIn Group! © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 47
  • 48. Using Groups for Networks Why join • Mini organizations • Most every interest • General or geography based groups • Helps you to find like minded contacts © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 48
  • 49. LinkedIn Groups Join at least 5- 20 Groups 50 Groups and 50 Subgroups allowed Groups in your profession, geography Groups where customers/partners are Click Logo OR Text to join from Profiles © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 49
  • 50. But what happens tomorrow? © Copyright 2009 Wendy Soucie 50 Consulting LLC - All Rights Reserved
  • 51. 5 Rules for social media • Listen • Grow your network • Contribute • Participate • Be a trust agent It takes time to do all this. © Copyright 2009 Wendy Soucie 51 Consulting LLC - All Rights Reserved
  • 52. Tip #3: Action you can take • Sign up for an account, spend a week listening • Take 20 min each morning and look up all the members of your Tempo group and connect • Learn something about each contact • Post your business related event on LinkedIn and Facebook • Invite people to your events, promote an event using various tools, write about an event you attended • Connect with people you meet– find them in social places • Get your pictures and video up on a social media site – tag © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 52
  • 53. Non-Profits and Social Media: Example © Copyright 2009 Wendy Soucie 53 Consulting LLC - All Rights Reserved
  • 54. ProjectGirl.org • OBJECTIVE: Drive youth to Website to vote on “Best Nonprofit”, Win 100% of grant. • STRATEGIES: Get known quickly, give youth reasons to participate, be visible to adults, get visible fast • AUDIENCE: children and young adults 13-21, parents, educators, business professionals © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 54
  • 55. ProjectGirl.org - Tactics Email Campaign Registration & Drive Votes Group Page & Profile © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 55
  • 56. Groups to learn more Social Media Club Madison (in many cities) •Twitter: @madisonsmc •Facebook: Social Media Club of Madison •LinkedIn: Social Media Club of Madison Social Media Breakfast Madison (in many cities) •Twitter: @smbmad (#smbmad) •Facebook: http://www.facebook.com/socialmediabreakfastmadis on •LinkedIn: Social Media Breakfast Madison Find clubs in Milwaukee, Greenbay and soon in LaCrosse 56 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 57. Books Resources Rock the World with Your Online Presence by Mike O’Neill Most up to date LinkedIn book www.rocktheworldbook.com Twitter Marketing : An Hour a Day by Hollis Thomas Facebook Marketing: An Hour a Day, Mari Smith Groundswell, Trust Agents, Six Pixels of Separation Blogs LinkedIn - http://blog.linkedin.com Integrated Alliances http://www.integratedalliances.com/blog WSC Blog - http://www.wendysoucie.com Mashable – http://www.mashable.com Social Media Today – http://www.socialmediatoday.com SocialMediaExaminer – http://www.socialmediaexaminer.com Chris Brogan – http://www.chrisbrogan.com Slide Presentations http://www.slideshare.net/wsoucie YouTube Channel http://www.youtube.com/user/wendysoucie Photo credits – Istockphoto.com , Wendy Soucie, William Beers 57 © Copyright 2009 LLC - All Rights Reserved
  • 58. We provide: Technical Product Expertise Manufacturing experience Social media assessments Marketing best practices Thought leadership strategies Social media building blocks Training on tools and strategy Implementation help and coaching Social web links: http://xeesm.com/wendysoucie Network . Contribute . Participate 58 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 59. Questions? Happy trails to you © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved