SlideShare Consultant Brief


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SlideShare Consultant Brief

  1. 1. Wendy Soucie Consulting LLC Assessment | Strategy | Training | Implementation Assessment | Strategy | Training | Implementation Applied Social Media for Business pp f
  2. 2. Summary • Connected and Innovative Social Media Marketing  Professional  P f i l – Extensive years of experience in finding and  teaching creative ways to discover, establish and  engage in relationships. – Ad t th Adept the use of social media, online/offline  f i l di li / ffli marketing strategies and effective sales process.  • Provides:  – assessments, strategy and planning  – focused on best use of resources for applied social  media within technical product and service  organizations.  – Establishes rapport and credibility with diverse  groups. – Effective development of collaborative teams to  satisfy customer needs and budgets.   © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  3. 3. Executive Skillset Executive Skillset • Business Development • Marketing Planning • Social Media Assessments • Internet Marketing I t t M k ti • Social Media Planning and  Strategy  gy • Coordination of Ad Hoc Teams • Social Media Profile  Management • Training – Private or Group /  Corporate or Professional  Association A i i © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  4. 4. Client Profile Client Profile • Companies p – B2B, technical products or  professional services   –AAnnual revenues of $5M to $200M l f $5M t $200M – Strong local presence, expanding   work regionally, nationally and  globally – Desire to seek ways to engage in  conversations with their clients – Innovative and prepared to add social  media to the marketing mix alongside  traditional media traditional media © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  5. 5. Client Profile Client Profile • Individuals – B2B, Technical products, professional  services –FFocused on developing their personal  d d l i th i l and professional brand using  social  media – Requires social media strategy and  action plan – Needs help to manage social media  p g sites and content placement – Desire to outsource the management  portion of their social media profiles portion of their social media profiles © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  6. 6. Typical Issues Typical Issues • Are you wondering how to use  social media for your business? i l di f b i ? • Do you have a strategic marketing  or social media plan to follow?   i l di l t f ll ? • How will you get staff trained on  LinkedIn by role? Li k dI b l ? • Are you on LinkedIn, Twitter or  FaceBook but ask yourself – N F B kb t k lf Now  what? • D Do you want to manage your  tt professional reputation online?  © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  7. 7. Social Media is for B2B – Assessment is key y We start with a strategic approach We start with a strategic approach Business  Goals G l Clarify  Clarify Brand Extend Marketing  Strategy S Tactic Tools: Advertising Public relations Public relations Direct mail Social media, etc. 7 © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  8. 8. Education • Black Diamond Consultant, Social Media  Academy (www.socialmedia‐ A d ( i l di d ) • Social Media Consultant Certification, Social  Media Academy; Palo Alto, CA • Solution Sales Professional Sales Performance Solution Sales Professional, Sales Performance  International • Cisco (CSP), Citrix (CCSP) and Novell Certified  Sales Professional Sales Professional • Toastmaster ATM ‐ Bronze, CL, CC • Courses in Territory Planning, Managing  Distributors and Representatives, Tradeshow  p , Management • BS, Mechanical Engineering, University of  Rhode Island © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  9. 9. Testimonials • “If you are wondering how to maximize social media  networking technologies like LinkedIn, Twitter, FaceBook, to  increase reach and profitability, Wendy is your  go‐to increase reach and profitability Wendy is your "go to"  person.” Dr. Kathleen Paris, Author/Consultant • “Wendy demonstrated a passion for her job and even more  importantly, a passion for customer service. She always  wanted to make sure she understood the client, i.e., the  business, the challenges and the staff, so that she could  determine how to best serve that client.” Mark Hapeman,  Customer Service Manager • “I have known Wendy for over 10 years. During that time I  have worked with her as a technical sales professional, a  have worked with her as a technical sales professional, a marketing expert and social media strategist. Wendy sees  beyond the problem and gets to the heart of the matter. The  end result is a professional, tactical solution presented in a  very logical and simple way. Wendy makes it seem like child’s  y g p y y play; but the result is pure genius.” Dennis Nowik, VP  Technology Services © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  10. 10. Recent Engagements Recent Engagements • Developed Social Media and Email Marketing Strategy – Nonprofit was able to drive traffic to  website and registration to social activism website with goal to win philanthropy grant  website and registration to social activism website with goal to win philanthropy grant – successfully achieved. • Created Local Search Campaign for Marketing Firm – now found in Google One Box for 5 key  terms, listed in top 40 directories.  • Website Search Optimization and Online Reputation Management – Created strategy for new  entrepreneur for Internet marketing and search optimization of new website. Provided coaching  for social media network building. • Account Management and Search Engine Optimization Lead – Managed website redesign,  provided expert search optimization and local search training and campaign development– work  resulted in going from 1 page to 73 pages indexed on Google.  Found for local search In Google  One Box or page 1 for top 7 key terms. • Management of $500K Marketing Budget – Included business development, PR, marketing,  proposal development, event planning, and seminar presentations for professional services firm. • Social Media Assessment – Software firm (6000 employees) analyzed through social media  assessment, strategy and action plan to determine social ecosystem status  results presented in  assessment strategy and action plan to determine social ecosystem status – results presented in public webinar.  © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  11. 11. Disclosure • Wendy Soucie Consulting LLC  • Founder/Principal • Integrated Alliances • Regional Executive Director – WI • End Result Marketing  • Social Media Strategist Social Media Strategist Photo credits – Slides 5,9,11 Photo credits Istockphoto com Slides 5 9 11 11 © Copyright 2009  Wendy Soucie Consulting LLC ‐ All Rights Reserved
  12. 12. Social Media Links Social Media Links