SlideShare as a Business Tool: How to use for networking and business promotion

Slideshare as a Business Tool as a Business Tool How to use for networking and growing your business b @wendysoucie Certified Social Media Consultant #Disclaimer: Walter Adamson is not associated with Slideshare.

Why Slideshare? Why Slideshare? • 1 5 M visits 1.5 M visits • 60M monthly pageviews • 30,000M uploads/day • Brand channels • 70% of traffic from search Potential for high quality connections Copyright 2009 Wendy Soucie Consulting 3 LLC

Business Reasons Business Reasons Drive traffic to website Create awareness of brand Support and promote thought Support and promote thought leadership Create dialogue with peers C t di l ith Find new clients Copyright 2009 Wendy Soucie Consulting 4 LLC

Be a part of the buzz! Be a part of the buzz! Thousands of presentations linked to, blogged about, and tweeted about each blogged about and tweeted about each day Copyright 2009 Wendy Soucie Consulting 6 LLC

How do you get started? How do you get started? Social Media Academy NCP Model Social Media Academy NCP Model Network Development and growth Development and growth Purpose, quality and size Contribution C t ib ti How and where you contribute Participation P i i i Engagement http://bit.ly/855jNS link to NCP Model Powerpoint Copyright 2009 Wendy Soucie Consulting 7 LLC

Use Slideshare to network Use Slideshare to network Great source of quality material Networking – more followers High potential for quality connections Brand channels to differentiate Customer contacts Filter connections through content quality Copyright 2009 Wendy Soucie Consulting 8 LLC

Use Slideshare to contribute Use Slideshare to contribute • Upload your content to share Upload your content to share – Various file formats • Embed it to your blog, y g, LinkedIn, Facebook • Create Slidecast • Add audio to your presentations Copyright 2009 Wendy Soucie Consulting 10 LLC

Use Slideshare to participate Use Slideshare to participate Share publically and on private intranets Easily organize, search, tag and download Join Groups, create a group, compile a collection Research Slideshare widgets to drive traffic g Develop mashups Copyright 2009 Wendy Soucie Consulting 12 LLC

NCP – Participation • Best practice tip • David Armano • Ask for help in preparing • Gain participation Gain participation • Better quality output Copyright 2009 Wendy Soucie Consulting http://slideshare.net/darmano 13 LLC

Profile Importance Profile Importance Profile – is it complete? p Add social connector Consistent with other profiles Which social links to auto? Account categories Copyright 2009 Wendy Soucie Consulting 14 LLC

Account Category Account Category • Company • Professional Speaker • Ad/PR/Marketing Agency Ad/PR/Marketing Agency • University / School • Event Organizer E tO i • Non‐Profit / Government • Presentation Design Firm • Default Copyright 2009 Wendy Soucie Consulting 15 LLC

Integration ‐ LinkedIn On your home page ‐ you see latest from your connections latest from your connections On your profile page your fl connections see the latest from you! Copyright 2009 Wendy Soucie Consulting 19 LLC

Need help to get started? Need help to get started? Create ppt/ doc/whitepapers Create ppt/ doc/whitepapers Select a good blog post. Make a pdf Work with a professional designer k ih f i ld i If not original presentation – keep it short Think about the keywords. Tag it! Have a call to action Have a call to action Copyright 2009 Wendy Soucie Consulting 22 LLC

Conclusion • Great tool –NNetwork k – Contribution – Participation • Great resource – Constant input from RSS – Following friends and connections Following ‐ friends and connections – Thought leadership http://slideshare.net/wsoucie or http://xeesm.com/wendysoucie p // / p // / y Thank you to Walter Adamson for the connection, networking and idea sharing for this presentation http://Xeesm.com/Walter and http://slideshare.net/adamson Copyright 2009 Wendy Soucie Consulting LLC 23

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SlideShare as a Business Tool: How to use for networking and business promotion

by Wendy Soucie

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