Social Media Marketing

How to Effectively Leverage for Company &
Personal Brand and Business Development

           By W...
Its not about the tools…
 Decide the
 business goals
 first & then pick
 the right tool(s)
 One tool is not
  enough
 O...
Gianormous* Change
 3000 BC
  Society evolved

 Industrial Revolution
  Changed face of earth more than past 50,000
  ...
Gianormous Growth
 30% of the 1 billion Internet users are part of the
 social network (2008)

 Grew with
   Zero adver...
Projected growth of social media
spend over the next five years




            Business Week: “Social Media Will Change Y...
What is to be gained?
 Historically most privileged people are those with
 connections
   60s – 50
   80s – 300
   200...
Why is network size important?
 Network - size matters, you must grow
 Contribute – thru questions, blog posts,
  events...
LinkedIn Example
How can social media networks
help business?
                Save time and money
                Reduce travel
         ...
How can social media networks
help your personal brand?
   Build professional network
   Research companies
   Create b...
Who is using what online
resource?




                   www.wikinomics.com – Inc. 500
                                  ...
Who are the social networks?
What are Social Media Networks
      Forums and online communities (Sun Micro, Dell, Blue Shirt
         Nation, at15)
  ...
Top four?
Who will survive?
                         % Growth:year over year

                             Reunion.com
             ...
How do you start?
 Determine the business goal
 Assess where your customers are
 Listen and learn from your market
 Un...
Establishing a Profile on the
Internet
 The profile is more than your picture and name
 The profiles need to evolve over...
Example Profile Names
Twitter Profile
Twitter Profile
LinkedIn
LinkedIn
FaceBook
FaceBook
Which Social Networks Are Best
For Business?


Depends on your
 business -
 get your assessment
 done first and see
 where...
Tips for New Opportunities
 Join LinkedIn
   Get recommendations
 Start Blog
   Push links to local social networks
 ...
The Old Ways of Selling and
Marketing are dying out


Customers aren’t listening anymore!
Last Thoughts:
Social media works when people
 communicate and connect on multiple
 levels across similar interests.

Post...
Q&A

Contact info:
Social Media . Marketing Strategy .
  Business Development
 Wendy Soucie
 www.wendysoucie.com
   wso...
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Social Media Marketing

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General presentation on social media in an overview format given to Sales and Marketing Executives Madison

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Social Media Marketing

  1. 1. Social Media Marketing How to Effectively Leverage for Company & Personal Brand and Business Development By Wendy Soucie Wendy Soucie Consulting LLC
  2. 2. Its not about the tools…  Decide the business goals first & then pick the right tool(s) One tool is not enough One profile is not enough
  3. 3. Gianormous* Change  3000 BC Society evolved  Industrial Revolution Changed face of earth more than past 50,000 yrs before  Social Economy Social shift faster than even 10 years ago * found on urbandictionary.com (web 2.0)
  4. 4. Gianormous Growth  30% of the 1 billion Internet users are part of the social network (2008)  Grew with  Zero advertising  Zero sales  Zero cold calls  In five years  300+ Million users Business adoption of social media,
  5. 5. Projected growth of social media spend over the next five years Business Week: “Social Media Will Change Your Business” / Forrester: “Web 2.0 Market To Reach $4.6 Billion By 2013″
  6. 6. What is to be gained?  Historically most privileged people are those with connections  60s – 50  80s – 300  2005 – 500 on Linkedin  – 1000 across all
  7. 7. Why is network size important?  Network - size matters, you must grow  Contribute – thru questions, blog posts, events, knowledge share  Participation – thru feedback, comments, views, downloads, bookmarking or other consumption You can begin to measure ROI and social capital value
  8. 8. LinkedIn Example
  9. 9. How can social media networks help business?  Save time and money  Reduce travel  Do research  Target groups  Create buzz  Widen reach  Build communities  Drive traffic to website  Provide referrals  Generate leads  Reconnect with past clients, co- workers, friends  Find new markets
  10. 10. How can social media networks help your personal brand?  Build professional network  Research companies  Create buzz  Widen geographic reach  Provide referrals  Generate leads  Reconnect -past clients, co-workers, friends  Gain trust and credibility  Promote yourself  Find new jobs!
  11. 11. Who is using what online resource? www.wikinomics.com – Inc. 500 Research
  12. 12. Who are the social networks?
  13. 13. What are Social Media Networks  Forums and online communities (Sun Micro, Dell, Blue Shirt Nation, at15)  News Opportunity – EzineArticle, Article 99, Sales Gravy  Blogs (Technorati, Blogger, WordFrame)  Reputation and Identity (Slide, FaceBook, MySpace, LinkedIn, Plaxo)  Multi Media Sharing (YouTube, Flickr, SlideShare )  Social Bookmarking – Delicious  News aggregator – Digg  RSS Readers (Google, FeedBurner)  Microblogging – (Twitter, Plurk) 13
  14. 14. Top four?
  15. 15. Who will survive? % Growth:year over year Reunion.com 57% Twitter.com Multiply 343% Bebo 59% 86% MyYearbook Twitter.com 115% Tagged.com Facebook Ning 116% LinkedIn Last.fm Facebook Last.fm MyYearbook 121% Bebo Multiply Reunion.com Tagged.com 330% LinkedIn Ning 193% 251%
  16. 16. How do you start?  Determine the business goal  Assess where your customers are  Listen and learn from your market  Understand their challenges  Assess issues and needs  Solve a problem  Know and define your objectives.  Develop a strategy  Build a plan  Select the tools  Commit resources and time  Train the resources, provide guidance  Define and measure results
  17. 17. Establishing a Profile on the Internet  The profile is more than your picture and name  The profiles need to evolve over time with your network  Time is of essence – because you can’t establish a profile when you need it.  Consistency of image when you get started  Link back to all associations, companies, blogs  Consistency of profile name  Claim profile in all places (www.knowem.com)  Be complete
  18. 18. Example Profile Names
  19. 19. Twitter Profile
  20. 20. Twitter Profile
  21. 21. LinkedIn
  22. 22. LinkedIn
  23. 23. FaceBook
  24. 24. FaceBook
  25. 25. Which Social Networks Are Best For Business? Depends on your business - get your assessment done first and see where you clients are.
  26. 26. Tips for New Opportunities  Join LinkedIn  Get recommendations  Start Blog  Push links to local social networks  Connect with companies  Find employees of companies you are interested in  Connect with alumni  Create and join groups - contribute  Clean up online image  Consistency, content, image
  27. 27. The Old Ways of Selling and Marketing are dying out Customers aren’t listening anymore!
  28. 28. Last Thoughts: Social media works when people communicate and connect on multiple levels across similar interests. Post on a 3 to 1 ratio of personal to business.
  29. 29. Q&A Contact info: Social Media . Marketing Strategy . Business Development  Wendy Soucie  www.wendysoucie.com  wsoucie@wendysoucie.com  608-225-1985  www.linkedin.com/in/wendysoucie  www.twitter.com/wendysoucie  www.facebook.com/wendy.soucie

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