Project Management, Social Media, and Productivity

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PMI Madison - leveraging social media tools such as Xeesm - a Social CRM tool, to build strong business relationships and improve productivity.

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Project Management, Social Media, and Productivity

  1. 1. Project Management in a Web 3.0 World Leveraging new social media relationship tools in project management Project Management Institute Madison Chapter | May 21, 2010 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 1
  2. 2. Who is Wendy Soucie? 48,000 results to choose from 2 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  3. 3. With the Internet comes a new reality "The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“ Bob Pearson, Dell's man in charge of social media strategy It took radio 38 years to reach 50 million users; It took Facebook 2 years to reach 50 million users. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 3
  4. 4. Social Media Defined “Web-based technologies that shift focus from content to conversation, from publishing to interacting, and …Technologies and practices embedded in a web of relationships” • Patti Anklam © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 4
  5. 5. Moving towards Social Business Enterprise 2.0 Use of emerging software between companies Social Business Business designed around sociality and social tools Web 2.0 in reaction to the social web Intro of web Stowe Boyd applications on Patti Anklam http://www.byeday.net/weblog/networkblog.html the Internet © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 5
  6. 6. Our entire buying process has changed We need to realign our business process 6 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  7. 7. More ways to connect to each other Source: HubSpot © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 7
  8. 8. “If you want to collaborate well with others you have to understand what kind of state others are in.” Christian Keysers, Brain Researcher © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 8
  9. 9. The Challenge • Friend Response: The “silo mentality”―people naturally form safe tribes with close colleagues and work well within these • Foe Response: Automatic foe response increases with people when the scenario looks like : – From different cultures – People unlikely to meet at all – Short timelines – Variety of decision processes © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 9
  10. 10. Why is face to face so important? • It provide a direct experience of another’s intent So communicating and understanding in- person …is better than video, …which is better than the telephone, …which is better than email, etc.
  11. 11. Reduce “foe” response • Dedicate social time through – Informal meetings – Collaborative workspace – Video introductions – Share personal aspects of themselves via stories, – Share photos – Connect on social networking sites Companies that encourage “water-cooler conversations” exhibit greater productivity Gallup Organization Study © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 11
  12. 12. Project management issues • Many different types of teams with different agendas • No face to face meetings • Growing scope • Lack of understanding team member political/personal issues • Different ways of decision making 12 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  13. 13. Project management – more than timelines and tasks? • The social side of a project is the most challenging job. • You don’t put products together, you are not an administrator • The more you know about all your players in a project the better you can play your own role. • The more socially engaged you are the more influence you have, the better your understanding • Social relationships are more important then technical competency for two simple reasons: – Always somebody else to balance your lack of knowledge – People feel better when they know someone cares Wikipedia-commons © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 13
  14. 14. Teams Involved • Sales Team – Finds a customer that needs the a solution, sell the project, sets expectations • Project Team – Implements project to provide results – ideally with same results promised by sales • Customer’s Teams – Operations, Continuous Improvement, Quality, Maintenance, Corporate • Steering Team – Executive sponsorship from the customer and vendor Development Team Supports project team to ensure product meets the requirements Marketing Team Validate market research and develop success story Product Support Base software product support Application Support Support application that has been implemented by the project team 14 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  15. 15. Industry Applications Project Work Flow Industry Application Project WorkFlow Development Sales Team Marketing Team Delivery Team Support Team Team URS Gap Analysis Sales Opportunity completed against Identified Application MAP-URS defined Standard (S/PS) Ha Gap Off nd Anal Touch Point Functional Spec Developed FRS/ GAP Software Design Spec Developed SDS Application Development and Implementation As Build Docs Customer Customer Acceptance Application Testing Support Ind Appl Components Success Next Release of Story Product Customer Team (Touch Points throughout the Project) 15 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  16. 16. Social Media in Project Management • What is true for sales, marketing, customer service is even more important in project management – Listening and learning – Building great and relevant connections – Understanding others and being understood – Know when you demand too much or too little because you know players on some social level • Get a holistic understanding of the people in your project – ability to manage them in all situations. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 16
  17. 17. How would you use Xeesm to gain insights and productivity © Copyright 2009 Wendy Soucie 17 Consulting LLC - All Rights Reserved
  18. 18. Xeesm Social Business Applications © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 18
  19. 19. Product Overview • Xeesm/Engage! – Turns a static website into a social destination – Lead generation system • Xeesm/Flights! – Social Relationship Manager – For sales, marketing, product management, service… • Xeesm/Edge! – Social CRM – People focused customer engagement system • MyXeesm (free) – A free tool to manage your social presence – Social address book © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 19
  20. 20. Xeesm • Team members add their own information • They favorite others on the team • It is easy to find the places your team is social • Access to all apps but limited in free version 20 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  21. 21. Xeesm/Flights!™ • Custom processes • Fast connections • More efficient visits • Universal • Silo Buster © Copyright 2009 Wendy Soucie 21 Consulting LLC - All Rights Reserved
  22. 22. Xeesm/Flights!™ • Social Relationship Mgmt • Tracking engagements • Setting milestones • Following a process • Showing progress • Seeing results © Copyright 2009 Wendy Soucie 22 Consulting LLC - All Rights Reserved
  23. 23. 23 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  24. 24. © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 24
  25. 25. Survey • Who’s on social media sites © Copyright 2009 Wendy Soucie 25 Consulting LLC - All Rights Reserved
  26. 26. Social Media Starters © Copyright 2009 Wendy Soucie 26 Consulting LLC - All Rights Reserved
  27. 27. Social media business strategy Goal 16,000 ft Strategy Tools 27 © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  28. 28. 5 Rules for social media • Listen • Network • Contribute • Participate • Be a trust agent It takes time to do all this. © Copyright 2009 Wendy Soucie 28 Consulting LLC - All Rights Reserved
  29. 29. This is you on Social Media Manuel Lime | Social Visualization project © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 29
  30. 30. What you can do later today • Take your current project and find your team on the social web • Allocate 20 minutes in the morning to just visit their profiles • You will know more, and faster, about your project team than ever before • Use the management tools that work for you © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 30
  31. 31. Q+A © Copyright 2009 Wendy Soucie 31 Consulting LLC - All Rights Reserved
  32. 32. Strategic Alliances • Wendy Soucie Consulting – www.wendysoucie.com • Founder/Principal • Integrated Alliances • Regional Executive Director – WI • End Result Marketing – www.endresultmarketing.com • Social Media Strategist • Social Media Academy • Certified Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Xeesm Business Partner - Wisconsin 32 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  33. 33. We provide: Technical Product Expertise Manufacturing experience Social media assessments Marketing best practices Thought leadership strategies Social media building blocks Training on tools and strategy Implementation help and coaching Social web links: http://xeesm.com/wendysoucie Network . Contribute . Participate 33 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
  34. 34. About Xeequa Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping business teams to create a better customer experience for their market. Xeequa solutions are delivered as Internet based software service (SaaS), focusing on small medium enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.com or +1 (650) 384-0057. The privately held company is based in Palo Alto, California. Please comment on our Facebook page, LinkedIn Group or Blog or tweet about your thoughts (650) 384-0057http://xeesm.com Xeesm.com/Xeesm © 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company. Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | Info@xeequa.com | www.xeesm.com © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 34
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