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The Case of Non Profits
            Using Social Media
            to Build Community
                                   UW Superior, April 5, 2011

                         25 years + experience
                         Certified social media strategist
                         Certified LinkedIn Trainer, Social Media Campaign Manager
                                   © Copyright 2009-2010 Wendy
                         Based in the Midwest LLC - All Rights
                                  Soucie Consulting with national reach      1
                                         Reserved
Sunday, March 27, 2011                                                              1
The new reality of the Internet




                                    It took television 13 years to reach 50 million
                                    users;


                                    It took Facebook 2 years to reach 50 million users.




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   2

Sunday, March 27, 2011                                                                                 2
Social Media:
            • Brand – building awareness
              local and nationally
            • Loyalty – improving the
              public’s knowledge -
              educating, sharing,
              expanding the experience
              for all
            • Advocacy – building and
              maintaining support
            • Extend your reach –
              generating action to signup
            • Sponsorship – social capital

                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   3

Sunday, March 27, 2011                                                                                 3
More ways to connect to each
                         other




                                                                                                   Source: HubSpot




                                                                                                                4
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                               4
5 Rules for social media
               •    Listen then hear
               •    Grow your network
               •    Contribute
               •    Participate
               •    Be a trust agent
               •    Decide what success looks like
                                                        It takes time to do all
                                                                          this.
                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   5

Sunday, March 27, 2011                                                                                 5
Social Media Strategy
          Goal – 5000 Members
                 16,000 ft


    Strategy – reach out
       where they are
      Tools




                                                 6

Sunday, March 27, 2011                               6
You can choose how to start




                   20 minutes a day - socialminutes.com
                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   7

Sunday, March 27, 2011                                                                                 7
Goal Strategy
                            Be realistic – What resources?
                            Get training – Do you know how to be
                          social when you apply the tools?
                            Define success – Can you agree on
                          measurement?
                            Make your team approachable



                          Business                     Brand                        Marketing
                          • Clarify                    • Extend                     • Tools



                                                                                                   8
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                 8
Time, tools and tactics
                         Listening            Participation
                         Generate Buzz        Share Content
                         Social Networking    Community building
                 30


                 23


                 15


                   8


                   0
                                             Time
                                                    Source: Beth Kantar   9

Sunday, March 27, 2011                                                        9
Consider resources before tools
                                                  Micro
                                                  blog

                                                                                         Easier adoption
                                                                                         for SMB
                                             Social Networks




                                            Social Bookmarking




                                           Video /Photo Sharing




                                          Social Directory Search




                                                RSS Feeds




                                  Blogging / Forums / Content Generation




                                        Website as your home base


                                Adapted from John Jantsch, Duct Tape Marketing, Microsoft Live Office

                                                                                                        10

Sunday, March 27, 2011                                                                                       10
Free Listening Tools
                         Technorati                                            Google          Alerts
                         Search                                                Google          Reader
                         Compete.com                                           Google          Analytics
                         TweetDeck                                             Google          Keyword
                         Search
                         Search.Twitter.c
                         om
                         Trendrr
                         Addictomatic
           List of 26 tools http://www.socialmediatoday.com/SMC/155299
           http://www.dreamgrow.com/46-free-social-media-monitoring-tools/
                                                                                                     11
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                    11
Network

              • Why a Big
                Network?
                    – More prospects
                    – More INBOUND calls


             • Why a Smaller
               Network?
                   – Control communications
                   – Verify connections


               Just remember you can’t build a network
               overnight.
                                                                                                   12
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                  12
Profiles for social media
                 •       Completeness
                 •       Where is Home
                 •       Content
                 •       Context
                 •       Applications
                 •       Network



                                                                                                   13
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                  13
Tip: Profile for social media sites

                 Use a headshot of just you (real
                 picture)
                 Complete the profile – picture,
                 bio, link
                 Decide where “home” is.
                 Primary email should be a
                 gmail or yahoo account
                 Use your real and complete
                 name
                 Add under hobbies or interest


                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   14

Sunday, March 27, 2011                                                                              14
Short-term Strategy

              SEO and Social Media displace SERP
                            Make brand optimization a process
                            Optimize all digital assets
                            Don’t underestimate local search
                           directories




                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                             15
Tip #1 Stay Visible.
           • Profile Activity level
                 – 2x/week
                 – 3x/day
                 – 3-5x/day
           • Blog
                 –   3 times/week
                 –   2 times /week
                 –   1 time/week
                 –   If less consider
                     newsletter
           • Email – 3-5 times
             before event

                                                                                                   16
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                  16
Tip: Ways to use social media effectively
              • Sign up for an account, spend a week listening
              • Invite people to events, promote an event using various tools,
                ask them to write about an event they attended
              • Encourage picture sharing via FB, Flickr, Picassa
              • Connect with people you meet during event, your customers –
                find in social places
              • Invite your customers to connect
              • Get your pictures and video up on a social media site - tag
              • Write a review about your recent event – submit to a blog or
                online publication


                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   17

Sunday, March 27, 2011                                                                              17
Wordle.net



                                                                                                   18
                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                                  18
Cross Pollinate Your Media

        • Publish and Share
              –   Blogs
              –   Podcasts
              –   Videos
              –   Photos
              –   Presentations
              –   Ebooks
              –   News releases
              –   PDFs
              –   Slideshows
              –   Event Directory
                  listings


                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                             19
Make Use of Existing Material
                                                                 –   Emails > blog posts
                                                                 –   Forum posts > blog posts
                                                                 –   Blog posts > presentations
                                                                 –   Presentations > blogs
                                                                 –   Event video > blog post
                                                                 –   Interview clients > blog
                                                                 –   Interview > podcast
                                                                 –   Interview > video
                                                                 –   Company info > public reports
                                                                 –   Company info > presentations




                         © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
Sunday, March 27, 2011                                                                               20
Event Promotion




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   21

Sunday, March 27, 2011                                                                              21
Some insight….
            • 1.7 M people in
              Wisconsin are on
              FB
            • 332,240 FB users
              in Madison (more
              than the
              population)
                  – 18+ over 90%
                  – 35% 35+
                  – 15% are over 50+
            • 65 M active users

                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   22

Sunday, March 27, 2011                                                                              22
Social Networking -




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   23

Sunday, March 27, 2011                                                                              23
Blogs




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   24

Sunday, March 27, 2011                                                                              24
Create a
             #hashtag
             for your
             event




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   25

Sunday, March 27, 2011                                                                              25
Microblogging - Twitter




                 • Just 11% of
                   users on
                   Twitter are
                   teenagers.




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   26

Sunday, March 27, 2011                                                                              26
foursquare




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   27

Sunday, March 27, 2011                                                                              27
Video - YouTube




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   28

Sunday, March 27, 2011                                                                              28
Pictures - Flickr




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   29

Sunday, March 27, 2011                                                                              29
Business Networking -




                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   30

Sunday, March 27, 2011                                                                              30
Non-Profits and Social Media:
                    Examples




                          © Copyright 2009 Wendy Soucie
                         Consulting LLC - All Rights Reserved   31

Sunday, March 27, 2011                                           31
ProjectGirl.org (NonProfit)
             • OBJECTIVE: Educate
               trainers and parents,
               be trusted, Win grant

             • STRATEGIES: Build
               profiles where adults
               and kids are, share
               content from kids,
               entertain and inform,
               ask for the vote



                                                      32

Sunday, March 27, 2011                                     32
ProjectGirl.org - Tactics


                                                                      Email
                                                                      Campaig
                                       Email Marketing                n




                                                                       Group


                                                Page &
                                                Profile
                                © Copyright 2009 Wendy Soucie
                               Consulting LLC - All Rights Reserved
                                                                                33
Sunday, March 27, 2011                                                          33
ThriveHere.org
            • OBJECTIVE: Promotion of
              the region, businesses, the
              organization and project
              work.
            • STRATEGIES: Increase
              traffic to website, known
              as an economic driver in
              region, cross pollination




                            © Copyright 2009 Wendy Soucie
                           Consulting LLC - All Rights Reserved   34

Sunday, March 27, 2011                                             34
ThriveHere.org - Tactics




                                                                 Page




                           © Copyright 2009 Wendy Soucie
                          Consulting LLC - All Rights Reserved          35

Sunday, March 27, 2011                                                   35
Ice Age Trail Alliance
            • OBJECTIVE: Grow to
              5000 members,
              broaden diversity,
              extend trail, engage
              with all partners
            • STRATEGIES: Listen,
              create evangelists,
              show family fun,
              engage GenY, share the
              experience


                               © Copyright 2009 Wendy Soucie
                              Consulting LLC - All Rights Reserved   36

Sunday, March 27, 2011                                                36
IATA - Tactics



                                   New Website!




                                                  37

Sunday, March 27, 2011                             37
Story – Lodi IAT Bridge Dedication
            • Attended dedication
            • Took video & pictures
            • Recorded video interviews of 2
              people
            • Edited & posted to Youtube
            • Blog post for blogspot
            • Tweeted video and post
            • Picked up by Lodi Valley News
            • Articles in three papers and
              online by next day
            • Pictures uploaded to FB & Flickr
              (taged)
            • Gathering Waters Conservancy
              posted link for Youtube video
              on FB page
            • #1 for Google Search - IAT
              videos            © Copyright 2009 Wendy Soucie
                                   Consulting LLC - All Rights Reserved   38

Sunday, March 27, 2011                                                     38
But what happens tomorrow?




                          © Copyright 2009 Wendy Soucie
                         Consulting LLC - All Rights Reserved   39

Sunday, March 27, 2011                                           39
Socialminutes.com Initiative
              • Create a spreadsheet with 10-20 of your donors, sponsors or
                partners
              • Look for them on LinkedIn, Facebook, Twitter
              • Connect where you can, watch where you can, see what they
                are saying and doing.
              • Check them out every other day
              • At the end of 2 weeks, do you know them better, have you been
                able to have more contact than in the past?




                                   © Copyright 2009 Wendy Soucie
                                  Consulting LLC - All Rights Reserved          40

Sunday, March 27, 2011                                                           40
Books
                                              Resources
                      Rock the World with Your Online Presence by Mike O’Neill
                           Most up to date LinkedIn book www.rocktheworldbook.com
                      Twitter Marketing: An Hour a Day by Hollis Thomas
                      Facebook Marketing: An Hour a Day by Mari Smith
                      Other Books: Groundswell, Trust Agents, Six Pixels of Separation
                  Blogs
                      LinkedIn - http://blog.linkedin.com
                      WSC Blog - http://www.wendysoucie.com
                      Mashable – http://www.mashable.com
                      Social Media Today – http://www.socialmediatoday.com
                      SocialMediaExaminer – http://www.socialmediaexaminer.com
                      Chris Brogan – http://www.chrisbrogan.com
                      All Facebook - http://allfacebook.com
                  Slide Presentations - http://www.slideshare.net/wsoucie
                  YouTube Channel - http://www.youtube.com/user/wendysoucie
                  Social Media Club - http://socialmediaclub.org
                  Social Media Breakfast - http://socialmediabreakfast.com


                         © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved   41

Sunday, March 27, 2011                                                                              41
Partnerships | Strategic Alliances | Joint Venture

                                 •   Wendy Soucie Consulting
                                          • Founder/Principal
                                 •   Social Business Consulting Group (Sobizco)
                                 •   End Result Marketing
                                          • Nurture marketing and research
                                 •   Social Media Academy
                                          • Certified Social Media Consultant
                                          • Founding Member, Alumni, Faculty
                                          • Black Diamond Consultant
                                 •   Xeesm – Social CRM
                                          • Business Partner – Wisconsin
                                 •   AdzZoo Campaign Manager
                                 •   Integrated Alliances Certified Trainer
                                      – IA Certified Trainer
                                 •   Images from IstockPhoto.com & WSC




                                                                             42

Sunday, March 27, 2011                                                            42

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Non Profit Community Building Using Social Media

  • 1. The Case of Non Profits Using Social Media to Build Community UW Superior, April 5, 2011 25 years + experience Certified social media strategist Certified LinkedIn Trainer, Social Media Campaign Manager © Copyright 2009-2010 Wendy Based in the Midwest LLC - All Rights Soucie Consulting with national reach 1 Reserved Sunday, March 27, 2011 1
  • 2. The new reality of the Internet It took television 13 years to reach 50 million users; It took Facebook 2 years to reach 50 million users. © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 2 Sunday, March 27, 2011 2
  • 3. Social Media: • Brand – building awareness local and nationally • Loyalty – improving the public’s knowledge - educating, sharing, expanding the experience for all • Advocacy – building and maintaining support • Extend your reach – generating action to signup • Sponsorship – social capital © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 3 Sunday, March 27, 2011 3
  • 4. More ways to connect to each other Source: HubSpot 4 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 4
  • 5. 5 Rules for social media • Listen then hear • Grow your network • Contribute • Participate • Be a trust agent • Decide what success looks like It takes time to do all this. © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 5 Sunday, March 27, 2011 5
  • 6. Social Media Strategy Goal – 5000 Members 16,000 ft Strategy – reach out where they are Tools 6 Sunday, March 27, 2011 6
  • 7. You can choose how to start 20 minutes a day - socialminutes.com © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 7 Sunday, March 27, 2011 7
  • 8. Goal Strategy Be realistic – What resources? Get training – Do you know how to be social when you apply the tools? Define success – Can you agree on measurement? Make your team approachable Business Brand Marketing • Clarify • Extend • Tools 8 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 8
  • 9. Time, tools and tactics Listening Participation Generate Buzz Share Content Social Networking Community building 30 23 15 8 0 Time Source: Beth Kantar 9 Sunday, March 27, 2011 9
  • 10. Consider resources before tools Micro blog Easier adoption for SMB Social Networks Social Bookmarking Video /Photo Sharing Social Directory Search RSS Feeds Blogging / Forums / Content Generation Website as your home base Adapted from John Jantsch, Duct Tape Marketing, Microsoft Live Office 10 Sunday, March 27, 2011 10
  • 11. Free Listening Tools Technorati Google Alerts Search Google Reader Compete.com Google Analytics TweetDeck Google Keyword Search Search.Twitter.c om Trendrr Addictomatic List of 26 tools http://www.socialmediatoday.com/SMC/155299 http://www.dreamgrow.com/46-free-social-media-monitoring-tools/ 11 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 11
  • 12. Network • Why a Big Network? – More prospects – More INBOUND calls • Why a Smaller Network? – Control communications – Verify connections Just remember you can’t build a network overnight. 12 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 12
  • 13. Profiles for social media • Completeness • Where is Home • Content • Context • Applications • Network 13 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 13
  • 14. Tip: Profile for social media sites Use a headshot of just you (real picture) Complete the profile – picture, bio, link Decide where “home” is. Primary email should be a gmail or yahoo account Use your real and complete name Add under hobbies or interest © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 14 Sunday, March 27, 2011 14
  • 15. Short-term Strategy SEO and Social Media displace SERP Make brand optimization a process Optimize all digital assets Don’t underestimate local search directories © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 15
  • 16. Tip #1 Stay Visible. • Profile Activity level – 2x/week – 3x/day – 3-5x/day • Blog – 3 times/week – 2 times /week – 1 time/week – If less consider newsletter • Email – 3-5 times before event 16 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 16
  • 17. Tip: Ways to use social media effectively • Sign up for an account, spend a week listening • Invite people to events, promote an event using various tools, ask them to write about an event they attended • Encourage picture sharing via FB, Flickr, Picassa • Connect with people you meet during event, your customers – find in social places • Invite your customers to connect • Get your pictures and video up on a social media site - tag • Write a review about your recent event – submit to a blog or online publication © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 17 Sunday, March 27, 2011 17
  • 18. Wordle.net 18 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 18
  • 19. Cross Pollinate Your Media • Publish and Share – Blogs – Podcasts – Videos – Photos – Presentations – Ebooks – News releases – PDFs – Slideshows – Event Directory listings © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 19
  • 20. Make Use of Existing Material – Emails > blog posts – Forum posts > blog posts – Blog posts > presentations – Presentations > blogs – Event video > blog post – Interview clients > blog – Interview > podcast – Interview > video – Company info > public reports – Company info > presentations © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved Sunday, March 27, 2011 20
  • 21. Event Promotion © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 21 Sunday, March 27, 2011 21
  • 22. Some insight…. • 1.7 M people in Wisconsin are on FB • 332,240 FB users in Madison (more than the population) – 18+ over 90% – 35% 35+ – 15% are over 50+ • 65 M active users © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 22 Sunday, March 27, 2011 22
  • 23. Social Networking - © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 23 Sunday, March 27, 2011 23
  • 24. Blogs © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 24 Sunday, March 27, 2011 24
  • 25. Create a #hashtag for your event © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 25 Sunday, March 27, 2011 25
  • 26. Microblogging - Twitter • Just 11% of users on Twitter are teenagers. © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 26 Sunday, March 27, 2011 26
  • 27. foursquare © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 27 Sunday, March 27, 2011 27
  • 28. Video - YouTube © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 28 Sunday, March 27, 2011 28
  • 29. Pictures - Flickr © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 29 Sunday, March 27, 2011 29
  • 30. Business Networking - © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 30 Sunday, March 27, 2011 30
  • 31. Non-Profits and Social Media: Examples © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 31 Sunday, March 27, 2011 31
  • 32. ProjectGirl.org (NonProfit) • OBJECTIVE: Educate trainers and parents, be trusted, Win grant • STRATEGIES: Build profiles where adults and kids are, share content from kids, entertain and inform, ask for the vote 32 Sunday, March 27, 2011 32
  • 33. ProjectGirl.org - Tactics Email Campaig Email Marketing n Group Page & Profile © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 33 Sunday, March 27, 2011 33
  • 34. ThriveHere.org • OBJECTIVE: Promotion of the region, businesses, the organization and project work. • STRATEGIES: Increase traffic to website, known as an economic driver in region, cross pollination © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 34 Sunday, March 27, 2011 34
  • 35. ThriveHere.org - Tactics Page © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 35 Sunday, March 27, 2011 35
  • 36. Ice Age Trail Alliance • OBJECTIVE: Grow to 5000 members, broaden diversity, extend trail, engage with all partners • STRATEGIES: Listen, create evangelists, show family fun, engage GenY, share the experience © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 36 Sunday, March 27, 2011 36
  • 37. IATA - Tactics New Website! 37 Sunday, March 27, 2011 37
  • 38. Story – Lodi IAT Bridge Dedication • Attended dedication • Took video & pictures • Recorded video interviews of 2 people • Edited & posted to Youtube • Blog post for blogspot • Tweeted video and post • Picked up by Lodi Valley News • Articles in three papers and online by next day • Pictures uploaded to FB & Flickr (taged) • Gathering Waters Conservancy posted link for Youtube video on FB page • #1 for Google Search - IAT videos © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 38 Sunday, March 27, 2011 38
  • 39. But what happens tomorrow? © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 39 Sunday, March 27, 2011 39
  • 40. Socialminutes.com Initiative • Create a spreadsheet with 10-20 of your donors, sponsors or partners • Look for them on LinkedIn, Facebook, Twitter • Connect where you can, watch where you can, see what they are saying and doing. • Check them out every other day • At the end of 2 weeks, do you know them better, have you been able to have more contact than in the past? © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 40 Sunday, March 27, 2011 40
  • 41. Books Resources Rock the World with Your Online Presence by Mike O’Neill Most up to date LinkedIn book www.rocktheworldbook.com Twitter Marketing: An Hour a Day by Hollis Thomas Facebook Marketing: An Hour a Day by Mari Smith Other Books: Groundswell, Trust Agents, Six Pixels of Separation Blogs LinkedIn - http://blog.linkedin.com WSC Blog - http://www.wendysoucie.com Mashable – http://www.mashable.com Social Media Today – http://www.socialmediatoday.com SocialMediaExaminer – http://www.socialmediaexaminer.com Chris Brogan – http://www.chrisbrogan.com All Facebook - http://allfacebook.com Slide Presentations - http://www.slideshare.net/wsoucie YouTube Channel - http://www.youtube.com/user/wendysoucie Social Media Club - http://socialmediaclub.org Social Media Breakfast - http://socialmediabreakfast.com © Copyright 2009-2011 Wendy Soucie Consulting LLC - All Rights Reserved 41 Sunday, March 27, 2011 41
  • 42. Partnerships | Strategic Alliances | Joint Venture • Wendy Soucie Consulting • Founder/Principal • Social Business Consulting Group (Sobizco) • End Result Marketing • Nurture marketing and research • Social Media Academy • Certified Social Media Consultant • Founding Member, Alumni, Faculty • Black Diamond Consultant • Xeesm – Social CRM • Business Partner – Wisconsin • AdzZoo Campaign Manager • Integrated Alliances Certified Trainer – IA Certified Trainer • Images from IstockPhoto.com & WSC 42 Sunday, March 27, 2011 42