Presentation by Wendy Soucie speaking of how social media can be used by non profits to strategically support their organizational goals, build networks, and support advocacy for their mission.
9. Time, tools and tactics
Listening Participation
Generate Buzz Share Content
Social Networking Community building
30
23
15
8
0
Time
Source: Beth Kantar 9
Sunday, March 27, 2011 9
10. Consider resources before tools
Micro
blog
Easier adoption
for SMB
Social Networks
Social Bookmarking
Video /Photo Sharing
Social Directory Search
RSS Feeds
Blogging / Forums / Content Generation
Website as your home base
Adapted from John Jantsch, Duct Tape Marketing, Microsoft Live Office
10
Sunday, March 27, 2011 10
32. ProjectGirl.org (NonProfit)
• OBJECTIVE: Educate
trainers and parents,
be trusted, Win grant
• STRATEGIES: Build
profiles where adults
and kids are, share
content from kids,
entertain and inform,
ask for the vote
32
Sunday, March 27, 2011 32
42. Partnerships | Strategic Alliances | Joint Venture
• Wendy Soucie Consulting
• Founder/Principal
• Social Business Consulting Group (Sobizco)
• End Result Marketing
• Nurture marketing and research
• Social Media Academy
• Certified Social Media Consultant
• Founding Member, Alumni, Faculty
• Black Diamond Consultant
• Xeesm – Social CRM
• Business Partner – Wisconsin
• AdzZoo Campaign Manager
• Integrated Alliances Certified Trainer
– IA Certified Trainer
• Images from IstockPhoto.com & WSC
42
Sunday, March 27, 2011 42