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LinkedIn Tips and Techniques
 

LinkedIn Tips and Techniques

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Presentation given to the LinkedIn Group Business Connections of Greater Madison on June 16, 2009. The audience was diverse including a few seasoned LinkedIn Power users but many relatively new users ...

Presentation given to the LinkedIn Group Business Connections of Greater Madison on June 16, 2009. The audience was diverse including a few seasoned LinkedIn Power users but many relatively new users of less than 1 year.

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    LinkedIn Tips and Techniques LinkedIn Tips and Techniques Presentation Transcript

    • Social Media Networking: LinkedIn Tips and Techniques Business Connections of Greater Madison June 16, 2009 Sponsor: University of Phoenix Wendy Soucie Consulting LLC, All Rights Reserved Copyright 2009
    • What questions do You need answered? 2
    • It’s not what you know, it’s who you know. In social media, who you know—or who knows you—is what can make all the difference. Network – Contribute – Participate 3
    • Social Media Defined “Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).” Brain Solis, principal at FutureWorks PR 4
    • Social Media Networking - Poll  How many are on a Social Networking site?  How many are just on LinkedIn?  How many have over 100 connections?  Who has recommendations?  Who has given recommendations? 5
    • What Are Social Networks 6
    • Professional Social Networks 7
    • Why LinkedIn? 8 www.freefoto.com
    • How can LinkedIn help? Your Job Search More Exposure Have your network help you Your Business Extends your reach New member every second 9
    • Why  Controlled  Link to your connections blog/RSS Feed  Minimal advertising  Few applications  Address book  Prospect book 10
    • LinkedIn: Networking Goals  Objectives?  Targets?  Time?  Commitment? Be a part of LinkedIn 11
    • Areas of Focus  Profile – Personal, Company  Connections  Recommendations  Groups  Q&A 12
    • Areas of Focus - Profile 13
    • Personal Profile Tips  Add Linkedin signature to everything 14
    • Personal Profile Tips  Collect your resume info  Consider search content carefully  Get your photo updated  Change/Edit all generic links  Use status updates 15
    • Personal Profile Tips  Picture - 4MB  Experience  Header/Headline - 120  Education  Summary - high level  Interests - 750 bio/brochure - 2000  Groups/Associations - 750  Specialties - 500  Contact Settings - 1000 16
    • Personal Profile Tips  Work History What does the company do? Who do they do it for? Where do they operate? What was your role? What made you special? 17
    • Personal Profile 18
    • Company Profile  Search for your company  Claim it  Add your company  Get employees connected  Consider search 19
    • Company Profile 20
    • Areas of Focus - Connections  Size of your network is important  Download LinkedIn Outlook and IE Toolbars  Set Personal/Company targets  Start with the people you know  You get 3,000 invitations 21
    • Areas of Focus - Connections 22
    • Area of Focus - Recommendations  Provide them for others  Unsolicited  Personalize your request  “You recently heard me speak during the BCGM at University of Phoenix on June 16th. If you feel comfortable, I would appreciate your recommendation on my presentation style, material covered, and/or if you received value for the time spent.”  Respect time  Reflection of you 23
    • Area of Focus - LinkedIn Groups  Existing Groups  Create a Group  Monitor / Listen  Participate  Bring Value 24
    • Groups 25
    • Group Discussion 26
    • Area Focus - LinkedIn Q&A  Monitor questions for topics  Respond to position you/company as thought leader  In some cases recommend your company as prospective vendor  Provide Brand Awareness 27
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    • LinkedIn Blog Feed  Tag only those posts you want to show up  Wordpress  Typepad 31
    • LinkedIn Presentations Brand Management Extend your personal brand Requires: Slideshare Account Google Presentation Account 32
    • 33
    • Attract Customers to Profile 34
    • Have a Plan – I can help  Define your business purpose  Assess where your customers are  Secure company/personal name  Engage customers and clients  Follow thought leaders  Build your network  Add value  Measure 35
    • Contact : Wendy Soucie Wendy Soucie Consulting LLC Phone: 608-225-1985 wsoucie@wendysoucie.com Presentations Given Page www.wendysoucie.com www.linkedin.com/in/wendysoucie www.twitter.com/wendysoucie www.facebook.com/wendy.soucie 36
    • Social Media Networking: LinkedIn Tips and Techniques Wendy Soucie Consulting LLC copyright 2009, all rights reserved