Social Media Networking:
LinkedIn Tips and Techniques
Business Connections of Greater Madison
June 16, 2009
Sponsor: University of Phoenix
Wendy Soucie Consulting LLC,
All Rights Reserved Copyright 2009

What questions do
You need answered?
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It’s not what you know,
it’s who you know.
In social media, who you know—or
who knows you—is what can make all
the difference.
Network – Contribute – Participate
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Social Media Defined
“Social Media is, at its most basic sense, a shift
in how people discover, read, and share news
and information and content. It's a fusion of
sociology and technology, transforming
monologue (one to many) into dialog (many
to many.).”
Brain Solis, principal at FutureWorks PR
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Social Media Networking - Poll
 How many are on a Social Networking site?
 How many are just on LinkedIn?
 How many have over 100 connections?
 Who has recommendations?
 Who has given recommendations?
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What Are Social Networks
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Professional Social Networks
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Why LinkedIn?
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www.freefoto.com

How can LinkedIn help?
Your Job Search
More Exposure
Have your network help you
Your Business
Extends your reach
New member every second
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Why
 Controlled  Link to your
connections blog/RSS Feed
 Minimal advertising  Few applications
 Address book
 Prospect book
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LinkedIn: Networking Goals
 Objectives?
 Targets?
 Time?
 Commitment?
Be a part of LinkedIn
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Areas of Focus
 Profile – Personal, Company
 Connections
 Recommendations
 Groups
 Q&A
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Areas of Focus - Profile
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Personal Profile Tips
 Add Linkedin signature to everything
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Personal Profile Tips
 Collect your resume info
 Consider search content carefully
 Get your photo updated
 Change/Edit all generic links
 Use status updates
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Personal Profile Tips
 Picture - 4MB  Experience
 Header/Headline - 120  Education
 Summary - high level  Interests - 750
bio/brochure - 2000  Groups/Associations - 750
 Specialties - 500  Contact Settings - 1000
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Personal Profile Tips
 Work History
What does the company do?
Who do they do it for?
Where do they operate?
What was your role?
What made you special?
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Personal Profile
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Company Profile
 Search for your company
 Claim it
 Add your company
 Get employees connected
 Consider search
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Company Profile
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Areas of Focus - Connections
 Size of your network is important
 Download LinkedIn Outlook and IE
Toolbars
 Set Personal/Company targets
 Start with the people you know
 You get 3,000 invitations
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Areas of Focus - Connections
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Area of Focus - Recommendations
 Provide them for others
 Unsolicited
 Personalize your request
 “You recently heard me speak during the BCGM at University of
Phoenix on June 16th. If you feel comfortable, I would appreciate
your recommendation on my presentation style, material covered,
and/or if you received value for the time spent.”
 Respect time
 Reflection of you
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Area of Focus - LinkedIn Groups
 Existing Groups
 Create a Group
 Monitor / Listen
 Participate
 Bring Value
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Groups
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Group Discussion
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Area Focus - LinkedIn Q&A
 Monitor questions for topics
 Respond to position you/company as
thought leader
 In some cases recommend your company as
prospective vendor
 Provide Brand Awareness
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LinkedIn Blog Feed
 Tag only those posts you want to show up
 Wordpress
 Typepad
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LinkedIn Presentations
Brand Management
Extend your personal brand
Requires:
Slideshare Account
Google Presentation Account
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Attract Customers to Profile
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Have a Plan – I can help
 Define your business purpose
 Assess where your customers are
 Secure company/personal name
 Engage customers and clients
 Follow thought leaders
 Build your network
 Add value
 Measure
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Contact :
Wendy Soucie
Wendy Soucie Consulting LLC
Phone: 608-225-1985
wsoucie@wendysoucie.com
Presentations Given Page
www.wendysoucie.com
www.linkedin.com/in/wendysoucie
www.twitter.com/wendysoucie
www.facebook.com/wendy.soucie
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Social Media Networking:
LinkedIn Tips and Techniques
Wendy Soucie Consulting LLC copyright 2009, all rights reserved