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How Social Media CanHelp Bike TourismIn Columbia County, WIWisconsin Counties Association Annual MeetingSeptember 26, 2011
USBicycle Route   System State Route      30
Goal: Get USBR State Route 30through Columbia County
Objectives!   Map the best bike routes into and through Columbia Cty that    connect to USBR State 30!   Showcase Columbia...
Columbia County
Demographic - Transportation
Social Media  Strategy∼  Share stories of people who   live and visit here∼  Extend the experience to   multiple senses∼  ...
Social Media Action Plan!   Create Social Media Map for entity that manages social   profiles!   Develop tagging system fo...
Bench Mark Image Search
Social Media Tool Kitü  MapMyRide.comü  YouTubeü  FaceBook Pagesü  Facebook Personal    Networkü  LodiValleyNews.comü...
Mapmyride.com
FaceBook.com
Flickr.com
Flickr Photostream
Youtube.com Channel
Google SERP - Videos
Google Search Story
Video Insights
Online Newspaper
Results
Google SERP - Images
Google SERP Everything
Additional Actions!   Plan routes to proposed State 30 and begin mapping   from Lodi to route!   Get top 1 or 2 rides in e...
Your	  Ques8ons?	                      We	  provide:	  	                      !   Technical	  Product	  Exper8se	         ...
Wendy Soucie•  Certified Social Media   Strategist – Social Media   Academy•  Working on American   Bicyclist Certification
Partnerships	  |	  Strategic	  Alliances	  |	  Joint	  Venture	                   !   Principal, Wendy Soucie Consulting  ...
How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI
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How Social Media Can Help Biking in Columbia County WI

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This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.

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Transcript of "How Social Media Can Help Biking in Columbia County WI "

  1. 1. How Social Media CanHelp Bike TourismIn Columbia County, WIWisconsin Counties Association Annual MeetingSeptember 26, 2011
  2. 2. USBicycle Route System State Route 30
  3. 3. Goal: Get USBR State Route 30through Columbia County
  4. 4. Objectives!   Map the best bike routes into and through Columbia Cty that connect to USBR State 30!   Showcase Columbia County as bike destination in Wisconsin!   To make the Scenic Lodi Valley the central hub in a 50 mile radius for ecotourism
  5. 5. Columbia County
  6. 6. Demographic - Transportation
  7. 7. Social Media Strategy∼  Share stories of people who live and visit here∼  Extend the experience to multiple senses∼  Make the experience shareable in multiple ways∼  Associate biking as synonymous with Columbia County WI
  8. 8. Social Media Action Plan!   Create Social Media Map for entity that manages social profiles!   Develop tagging system for search engines!   Assess digital inventory!   Map minimum 10 Public Routes for each town!   Map Route from each town to reach State Route 30!   Document each route with pictures and video
  9. 9. Bench Mark Image Search
  10. 10. Social Media Tool Kitü  MapMyRide.comü  YouTubeü  FaceBook Pagesü  Facebook Personal Networkü  LodiValleyNews.comü  Twitterü  Blogs
  11. 11. Mapmyride.com
  12. 12. FaceBook.com
  13. 13. Flickr.com
  14. 14. Flickr Photostream
  15. 15. Youtube.com Channel
  16. 16. Google SERP - Videos
  17. 17. Google Search Story
  18. 18. Video Insights
  19. 19. Online Newspaper
  20. 20. Results
  21. 21. Google SERP - Images
  22. 22. Google SERP Everything
  23. 23. Additional Actions!   Plan routes to proposed State 30 and begin mapping from Lodi to route!   Get top 1 or 2 rides in each of the other areas and visit, ride and map!   Post and Geo Tag everything!   Work with group on Google Places profiles.!   Start bicycle blog for Columbia County
  24. 24. Your  Ques8ons?   We  provide:     !   Technical  Product  Exper8se   !   Manufacturing  experience   !   Social  media  assessments   !   Marke8ng  best  prac8ces   !   Thought  leadership  strategies   !   Social  media  building  blocks   !   Training  on  tools  and  strategy   !   Implementa8on  help  and  coaching  Social  web  links:    hDp://xeeME.com/wendysoucie     28 28  
  25. 25. Wendy Soucie•  Certified Social Media Strategist – Social Media Academy•  Working on American Bicyclist Certification
  26. 26. Partnerships  |  Strategic  Alliances  |  Joint  Venture   !   Principal, Wendy Soucie Consulting !   Founding Partner, Social Business Consulting Group (Sobizco) !   Joint Venture Partner, End Result Marketing !   Nurture marketing and research !   Social Media Academy !   Certified Social Media Consultant !   Founding Member, Alumni, Faculty !   Black Diamond Consultant ! Xeesm – Social CRM !   Business Partner – Wisconsin !   IA Certified LinkedIn and Social Media Trainer !   Images from IstockPhoto.com & WSC !   Find me at http://XeeMe.com/wendysoucie 30
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