Counties and new social media | Wisconsin Counties Association (WCA) Annual Conference 092611

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Counties and new social media | Wisconsin Counties Association (WCA) Annual Conference 092611

  1. 1. Wisconsin CountiesAssociation (WCA)Counties and New SocialMediaAnnual Meeting | September 26, 2011 |Wisconsin DellsSpeakers: Cathy Williquette, Jeff Jelinek and WendySoucie
  2. 2. Social MediaStrategy andPolicyCathy Williquette Lindsay CPMBrown County Register of Deedswilliquette_ca@co.brown.wi.us(920) 448-4469
  3. 3. Be PreparedPOLICY AND PROCEDURES!   Do this first!DISCLAIMER!   Post on County’s main websiteTOOL KIT!   Provides “how to” set up approved social media sites!   Helps maintain uniformity
  4. 4. Polices & Procedures!   Business need!   Policy!   Procedures!   Definitions
  5. 5. Policies & Procedures Business Need!   Why is County using social media?!   Detail benefits to public!   Intended use of social media
  6. 6. Policies & Procedures Policy!   Make provisions for departments already using social media!   How is social media accessed and by whom?!   Security controls!   Who determines authorization and appropriate access levels?!   Sites must be maintained with respect to Records Retention Schedule
  7. 7. Policies & Procedures Policy !   Determine which social media networks are allowed or are all? !   Maintain the appearance and characteristics of an official County site !   Content may be considered a record subject to Open Records Law !   Site will be monitored regularly !   Prompt action will be taken if County at risk due to content, etc.
  8. 8. Policies & Procedures Procedures !   Comply with all applicable laws/regulations !   Establish social media strategy !   Security measures and controls !   Designate social media coordinator !   Official county email account used for social media site
  9. 9. Policies & Procedures Procedures !   Site to resemble official county site !   Provide link to social media disclaimer & policies !   Post what content is unacceptable !   Keep log file of account id’s, passwords, date established, etc.
  10. 10. Policies & Procedures Definitions!   Official County Email Account!   Approved County Social Networking Site!   Terminology !   Blog !   Article !   Commenter !   Comment !   Official Moderator
  11. 11. Disclaimer!   Purpose!   County’s rights & responsibilities!   Prohibited information or content
  12. 12. Sample DisclaimerWe welcome you and your comments to [ ] County GovernmentFacebook pages.The purpose of this site is to present matters of public interest to[ ] County residents, businesses, visitors and other interestedparties. You may submit your comments, but please note this is amoderated online discussion site and not a pubic forum.Once posted, the County reserves the right to delete submissionsthat contain vulgar language, personal attacks of any kind, oroffensive comments that target or disparage any ethnic, racial, orreligious group.
  13. 13. Sample Disclaimer (cont.)Further, this County also reserves the right to delete the followingcomments:1. Contain spam, advertising or include links to other sites2. Clearly off topic, and/or disruptive3. Advocate illegal activity4. Promote particular services, products, or politicalorganizations5. Infringe on copyrights or trademarks6. Violate an [ ] County policiesPlease note the comments expressed on this site do not reflect theopinions and position of [ ] County or its officers andemployees. Activity on [ ] County Government Facebook pagesis subject to public disclosure (Wis. Stat. 19.31-19.39).
  14. 14. Tool Kit!   Simple Account Setup Instructions!   Glossary of Terms!   Posting Tips
  15. 15. Social Media InEmergency ResponseJeff Jelinek, Emergency Management Director –Sauk County jjelinek@co.sauk,wi.us608-355-4410
  16. 16. Benefits of Having Social Media Presence!   Chance  to  tell  your  own  story  !   Message  goes  where  the  people  are  !   Timeliness  !   Different  toolsets  allow  for  varied  messaging  !   Creates  a  sense  of  community  
  17. 17. Communicating Through Online Toolsets!   Conversa;on  –  (Blogs,  Message  Boards)  !   Social  Networking  –    (Facebook,  TwiFer,   Nixle)  !   Content  sharing  –  (You  tube,  Flickr/ Picasa)  !   Search  (Google,  Bing,  Yahoo).  
  18. 18. Important  Considera;ons  !   Official  communica;ons  outlet  !   Who  will  manage  it?  !   Will  there  be  mul;ple  administrators?  !   Time  !   Communica;ons  policy  
  19. 19. !  Web    !  Non-­‐secure  /  free  !  Feedback  possible  !  High  usage  
  20. 20. !   Web  /  Text  !   Non  Secure  /  free  !   140  character  messages  !   Images  and  videos  
  21. 21. !  Secure  !  Free  !  Text  /  Email  /  Webpage  !  Mul;ple  Loca;ons  /  Geo-­‐Distancing  !  Pictures  /  Video  !  www.nixle.com    
  22. 22. /  !   Post  to  mul;ple  social  media  sites  !   Schedule  Tweets  and  Facebook  posts    •  Monitor  account  ac;vity  and  receive   usage  reports  
  23. 23.    •  Allows   you   to   track   media   about   your   organiza;on  •  Results  received  via  email  or  RSS  •  Results  received  daily,  weekly,  as-­‐it-­‐happens  •  Free,  requires  only  Google  account  
  24. 24. Case  Studies  !   Flood Evacuation!   Lost Child!   School Bus Rollover!   Sexual Predator!   General Messages
  25. 25. How Social Media CanHelp Bike TourismIn Columbia CountyWendy Soucie, PrincipalWendy Soucie Consulting, LLCwsoucie@wendysoucie.comhttp://xeeme.com/wendysoucie608-225-1985
  26. 26. USBicycle Route System State Route 30
  27. 27. Goal: Get USBR State Route 30through Columbia County
  28. 28. Objectives!   Map the best bike routes into and through Columbia Cty that connect to USBR State 30!   Showcase Columbia County as bike destination in Wisconsin!   To make the Scenic Lodi Valley the central hub in a 50 mile radius for ecotourism
  29. 29. Columbia County
  30. 30. Demographic - Transportation
  31. 31. Social Media Strategy∼  Share stories of people who live and visit here∼  Extend the experience to multiple senses∼  Make the experience shareable in multiple ways∼  Associate biking as synonymous with Columbia County WI
  32. 32. Social Media Action Plan!   Create Social Media Map for entity that manages social profiles!   Develop tagging system for search engines!   Assess digital inventory!   Map minimum 10 Public Routes for each town!   Map Route from each town to reach State Route 30!   Document each route with pictures and video
  33. 33. Bench Mark Image Search
  34. 34. Social Media Tool Kitü  MapMyRide.comü  YouTubeü  FaceBook Pagesü  Facebook Personal Networkü  LodiValleyNews.comü  Twitterü  Blogs
  35. 35. Mapmyride.com
  36. 36. FaceBook.com
  37. 37. Flickr.com
  38. 38. Flickr Photostream
  39. 39. Youtube.com Channel
  40. 40. Google SERP - Videos
  41. 41. Google Search Story
  42. 42. Video Insights
  43. 43. Online Newspaper
  44. 44. Results
  45. 45. Google SERP - Images
  46. 46. Google SERP Everything
  47. 47. Additional Actions!   Plan routes to proposed State 30 and begin mapping from Lodi to route!   Get top 1 or 2 rides in each of the other areas and visit, ride and map!   Post and Geo Tag everything!   Work with group on Google Places profiles.!   Start bicycle blog for Columbia County
  48. 48. Your  Ques;ons?   53 53  
  49. 49. Wendy Soucie•  Certified Social Media Strategist – Social Media Academy•  Working on American Bicyclist Certification
  50. 50. Partnerships  |  Strategic  Alliances  |  Joint  Venture   !   Principal, Wendy Soucie Consulting !   Founding Partner, Social Business Consulting Group (Sobizco) !   Joint Venture Partner, End Result Marketing !   Nurture marketing and research !   Social Media Academy !   Certified Social Media Consultant !   Founding Member, Alumni, Faculty !   Black Diamond Consultant ! Xeesm – Social CRM !   Business Partner – Wisconsin !   IA Certified LinkedIn and Social Media Trainer !   Images from IstockPhoto.com & WSC !   Find me at http://XeeMe.com/wendysoucie 55

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