Counties and new social media | Wisconsin Counties Association (WCA) Annual Conference 092611

Wisconsin CountiesAssociation (WCA)Counties and New SocialMediaAnnual Meeting | September 26, 2011 |Wisconsin DellsSpeakers: Cathy Williquette, Jeff Jelinek and WendySoucie

Social MediaStrategy andPolicyCathy Williquette Lindsay CPMBrown County Register of Deedswilliquette_ca@co.brown.wi.us(920) 448-4469

Be PreparedPOLICY AND PROCEDURES!   Do this first!DISCLAIMER!   Post on County’s main websiteTOOL KIT!   Provides “how to” set up approved social media sites!   Helps maintain uniformity

Polices & Procedures!   Business need!   Policy!   Procedures!   Definitions

Policies & Procedures Business Need!   Why is County using social media?!   Detail benefits to public!   Intended use of social media

Policies & Procedures Policy!   Make provisions for departments already using social media!   How is social media accessed and by whom?!   Security controls!   Who determines authorization and appropriate access levels?!   Sites must be maintained with respect to Records Retention Schedule

Policies & Procedures Policy !   Determine which social media networks are allowed or are all? !   Maintain the appearance and characteristics of an official County site !   Content may be considered a record subject to Open Records Law !   Site will be monitored regularly !   Prompt action will be taken if County at risk due to content, etc.

Policies & Procedures Procedures !   Comply with all applicable laws/regulations !   Establish social media strategy !   Security measures and controls !   Designate social media coordinator !   Official county email account used for social media site

Policies & Procedures Procedures !   Site to resemble official county site !   Provide link to social media disclaimer & policies !   Post what content is unacceptable !   Keep log file of account id’s, passwords, date established, etc.

Policies & Procedures Definitions!   Official County Email Account!   Approved County Social Networking Site!   Terminology !   Blog !   Article !   Commenter !   Comment !   Official Moderator

Disclaimer!   Purpose!   County’s rights & responsibilities!   Prohibited information or content

Sample DisclaimerWe welcome you and your comments to [ ] County GovernmentFacebook pages.The purpose of this site is to present matters of public interest to[ ] County residents, businesses, visitors and other interestedparties. You may submit your comments, but please note this is amoderated online discussion site and not a pubic forum.Once posted, the County reserves the right to delete submissionsthat contain vulgar language, personal attacks of any kind, oroffensive comments that target or disparage any ethnic, racial, orreligious group.

Sample Disclaimer (cont.)Further, this County also reserves the right to delete the followingcomments:1. Contain spam, advertising or include links to other sites2. Clearly off topic, and/or disruptive3. Advocate illegal activity4. Promote particular services, products, or politicalorganizations5. Infringe on copyrights or trademarks6. Violate an [ ] County policiesPlease note the comments expressed on this site do not reflect theopinions and position of [ ] County or its officers andemployees. Activity on [ ] County Government Facebook pagesis subject to public disclosure (Wis. Stat. 19.31-19.39).

Tool Kit!   Simple Account Setup Instructions!   Glossary of Terms!   Posting Tips

Social Media InEmergency ResponseJeff Jelinek, Emergency Management Director –Sauk County jjelinek@co.sauk,wi.us608-355-4410

Benefits of Having Social Media Presence!   Chance to tell your own story !   Message goes where the people are !   Timeliness !   Diﬀerent toolsets allow for varied messaging !   Creates a sense of community

Communicating Through Online Toolsets!   Conversa;on – (Blogs, Message Boards) !   Social Networking – (Facebook, TwiFer, Nixle) !   Content sharing – (You tube, Flickr/ Picasa) !   Search (Google, Bing, Yahoo).

Important Considera;ons !   Oﬃcial communica;ons outlet !   Who will manage it? !   Will there be mul;ple administrators? !   Time !   Communica;ons policy

!  Web !  Non-‐secure / free !  Feedback possible !  High usage

!   Web / Text !   Non Secure / free !   140 character messages !   Images and videos

!  Secure !  Free !  Text / Email / Webpage !  Mul;ple Loca;ons / Geo-‐Distancing !  Pictures / Video !  www.nixle.com

/ !   Post to mul;ple social media sites !   Schedule Tweets and Facebook posts •  Monitor account ac;vity and receive usage reports

•  Allows you to track media about your organiza;on •  Results received via email or RSS •  Results received daily, weekly, as-‐it-‐happens •  Free, requires only Google account

Case Studies !   Flood Evacuation!   Lost Child!   School Bus Rollover!   Sexual Predator!   General Messages

How Social Media CanHelp Bike TourismIn Columbia CountyWendy Soucie, PrincipalWendy Soucie Consulting, LLCwsoucie@wendysoucie.comhttp://xeeme.com/wendysoucie608-225-1985

USBicycle Route System State Route 30

Goal: Get USBR State Route 30through Columbia County

Objectives!   Map the best bike routes into and through Columbia Cty that connect to USBR State 30!   Showcase Columbia County as bike destination in Wisconsin!   To make the Scenic Lodi Valley the central hub in a 50 mile radius for ecotourism

Columbia County

Demographic - Transportation

Social Media Strategy∼  Share stories of people who live and visit here∼  Extend the experience to multiple senses∼  Make the experience shareable in multiple ways∼  Associate biking as synonymous with Columbia County WI

Social Media Action Plan!   Create Social Media Map for entity that manages social profiles!   Develop tagging system for search engines!   Assess digital inventory!   Map minimum 10 Public Routes for each town!   Map Route from each town to reach State Route 30!   Document each route with pictures and video

Bench Mark Image Search

Social Media Tool Kitü  MapMyRide.comü  YouTubeü  FaceBook Pagesü  Facebook Personal Networkü  LodiValleyNews.comü  Twitterü  Blogs

Mapmyride.com

FaceBook.com

Flickr.com

Flickr Photostream

Youtube.com Channel

Google SERP - Videos

Google Search Story

Video Insights

Online Newspaper

Results

Google SERP - Images

Google SERP Everything

Additional Actions!   Plan routes to proposed State 30 and begin mapping from Lodi to route!   Get top 1 or 2 rides in each of the other areas and visit, ride and map!   Post and Geo Tag everything!   Work with group on Google Places profiles.!   Start bicycle blog for Columbia County

Your Ques;ons? 53 53

Wendy Soucie•  Certified Social Media Strategist – Social Media Academy•  Working on American Bicyclist Certification

Partnerships | Strategic Alliances | Joint Venture !   Principal, Wendy Soucie Consulting !   Founding Partner, Social Business Consulting Group (Sobizco) !   Joint Venture Partner, End Result Marketing !   Nurture marketing and research !   Social Media Academy !   Certified Social Media Consultant !   Founding Member, Alumni, Faculty !   Black Diamond Consultant ! Xeesm – Social CRM !   Business Partner – Wisconsin !   IA Certified LinkedIn and Social Media Trainer !   Images from IstockPhoto.com & WSC !   Find me at http://XeeMe.com/wendysoucie 55

Counties and new social media | Wisconsin Counties Association (WCA) Annual Conference 092611

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Counties and new social media | Wisconsin Counties Association (WCA) Annual Conference 092611 Presentation Transcript

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